The majority of marketing teams now publish at least one piece of content every day, but one of the most cited challenges for 2019 is regularly creating articles and blogs that are unique and valuable. Here’s a quick shortlist of ideas that can help you to achieve that goal without making wholesale changes.
If you are struggling to push your content onto the first page of Google and Bing search rankings, then it may be time to conduct a thorough SEO audit. While content this year should be centred on the consumer, you still need to do heavy lifting in terms of boosting your brand’s visibility and searchability, and an audit will unearth the best keywords and topics for doing just that.
An audit will provide useful insights for your team about how certain keywords are performing, while also identifying new ranking opportunities. Writers are under increasing pressure to ramp up output and come up with new ideas, so give them a helping hand with in-depth research. Try to do this on a bi-weekly basis.
Embrace new mediums
If you are feeling bogged down with one particular medium or channel, don’t worry. Content marketing is one of the best disciplines for experimenting and trying out new methods due to the sheer scale and versatility of the mediums available. For example, if your long-form prose is not moving the needle, then consider using visual content such as infographics to drive higher engagement rates. You can also mix and match within one piece of content to really increase the power of your messages.
Target niche audiences
Establishing buyer personas for niche audiences can enable your brand to hone in on specific segments so that content reaches consumers in the right place, at the right time. Customer preferences are always evolving, so take the time to assess their interests. This will give you a better chance of coming up with creative that aligns with their wants and needs.
Check out the competition
Finally, why not take a closer look at what your rivals are doing? Attempt to identify patterns and techniques that work for them and apply them to your strategies.