Driving engagement on social media is becoming more challenging due to the rise of ads and the ongoing quest for visibility on platforms saturated with new posts and updates. However, you can still set yourself apart from the rest by adding context to posts when sharing content. Just paying attention to formatting or including images can be enough to do the job.
Copying a snappy headline and posting it on social channels is a quick and simple method for driving traffic to a corporate blog, but a brief eight to ten-word title may not be enough to sell the content. To encourage audiences to click through, consider including a short quote from an article or a compelling fact or statistic. You could even lead with a brief blurb about how the content addresses a consumer’s problem or satiates their wants and needs.
It is important to keep things short and snappy. If you are drawing attention to a 1,000-word editorial or whitepaper, then it may be a good idea to feature a key takeaway so that even the most casual readers can gain some sort of insight. A small screenshot of a written passage along with a headline is perfect as it will increase curiosity and prompt readers to find out more.
Visuals are an important part of the social experience. While all of your blogs, articles and news will feature engaging written content, prose is not the best format for catching the eye of end users scrolling through news feeds. Even a stock image with vivid colours can be enough to grab the attention of audiences. For something a bit more creative and helpful, try GIFs and short video clips.
There is always a time and place for emojis on social platforms as they can add a little flavour to written posts. They also stand out and can convey messages in ways that short words cannot. Next time you share a report or study on Twitter or Facebook, consider using emojis as bullet points or instead of numbers for a more engaging and eye-catching list.