• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01603 367993
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

How to keep your content consistently on top of the rankings

September 8, 2021
-
Blog
-
Posted by Kirsty

Although it is often the more technical side of digital and content marketing that draws our attention, it can often be the case that the simplest aspects of a content marketing strategy are the most important.

 

This is certainly true when it comes to the topic of this article, which is often overlooked by those looking to super-charge their digital marketing performance.

 

In fact, while digital marketers like to spend a lot of time speaking about analytics, the finer details of SERPs, conversion rates, and a variety of other metrics, you would be amazed at the tangible improvements you will be able to see in your online presence just by following this advice.

 

With that said, the topic of today’s article is consistency and, more generally, why consistency is important to your content marketing strategy.

 

What is ‘consistency’ and why does it matter?

 

‘Consistency’ in the context of digital and content marketing might have a number of different meanings, each of which is equally important.

 

Firstly, consistency might refer to the rate at which you are posting content online, as well as the volume of material you are releasing. This understanding of consistency is particularly important in the context of SEO, where websites that post regular content that is fresh will generally score better in the search engine rankings than a website that tends to repost and reuse old material.

 

As the Google search engine algorithms score websites that are consistently updated with new content, it is important to post fresh material at regular intervals to ensure that you are maximising your SEO potential.

 

Secondly, consistency might also be taken to refer to how the brand or business you are producing content for comes across in the material itself. This would mean ensuring that the brand image is the same or similar across all material you put out. You might notice this in, for example, the aesthetic or branding, but also the brand ‘voice’ used in any written content you put out.

 

As we can see, although these two understandings of ‘consistency’ are different, they are nevertheless equally important. While the first meaning of ‘consistency’ ensures that your content scores well in the SEO rankings, the second will mean that the image and integrity of the brand are maintained across all marketing content that is put out.

 

Putting out consistent content

 

Although we have identified consistency as an important element of content and digital marketing, how do we actually put this together into a strategy?

 

For the first kind of consistency, it is important to ensure that you are putting out content regularly. Not only will this help you to score better in the search engine rankings, but it will also help you to build an audience. Having content that goes out regularly creates a relationship between you and the reader, which will create a positive brand image. It can also help to build up trust, which is particularly important if you are trying to establish your business as a brand authority.

 

In this way, putting out content on a regular schedule will help you to develop your relationship with your existing customers, as well as to potentially generate new leads.

 

The second kind of consistency requires you to ensure that all of the digital and marketing content you put out meets certain editorial requirements. This might involve, for example, the use of specific graphics schemes, formatting guidelines, or that blogs are written in a certain way. This is often the trickiest form of consistency to get right, particularly where you have a number of team members putting out content.

 

Effective messaging is a key element of any marketing strategy. This is particularly true where you are using written content. To ensure that your messaging is as effective as it should be, regardless of what platform you are publishing content on, the message you are trying to convey should be kept consistent and clear across all publishing platforms. This can be helped by, for example, establishing house-style guidance, as well as being clear about what message you are trying to get across and how you want it to be expressed.

 

Is outsourcing the answer?

 

As we can see, putting out content that is consistent both in terms of the schedule you publish it on, and in terms of the way that it is written and produced, can take a significant amount of resources. This is true for both smaller and larger businesses.

 

For this reason, if you want to ensure that all of the digital content marketing material you put out meets the requirements of both kinds of ‘consistency’, it might be a good idea to outsource some of these functions.

 

Having access to a team of writers will ensure that you can put out content that is fresh, original and perfectly matches the brand voice you are trying to hit and the message you are trying to convey. Professional content marketers will also have access to a range of tools and analytics software that will not only identify areas for improvement, but can also automate some of the work you are undertaking.

 

With that said, if you think that the best decision for your business is to outsource some of the content marketing functions you might usually do internally, why not reach out to Purecontent today? Whether you want to boost your presence in the Google search engine rankings, or simply increase your chances of converting sales, our dedicated content experts are here to help. Reach out and get started today!

 

← PREVIOUS POST
How authenticity drives B2B content that sells
NEXT POST →
PR approaches: how they impede content marketing strategies and outcomes
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Stay-at-home mother becomes celebrity blogger

May 11, 2009
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Content marketing continues to grow in importance

October 4, 2013
-
Blog

Research reported on eMarketer has shown that overall, content marketing budgets are growing, indicating that more and more marketing teams are beginning to trust the ability of CM techniques …

Read More →
Posted by David Hobart
1 MIN READ

Ternyata, Banyak Penghasilan Memainkan Bandarqq Dengan Aplikasi

November 18, 2018
-
Blog

Ternyata, Banyak Penghasilan Memainkan Bandarqq Dengan Aplikasi Keuntungan bermain bandarqq pada applikasi handphone sangat banyak beserta menggunakan aplikasi. Sebagaimana yang kita tahu, bahwa di semesta kita indonesia tersebut …

Read More →
Posted by Wordpress
2 MIN READ
footerimg

Call Purecontent on +44(0) 1603 367993 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact 2nd Floor, Lawrence House, St Andrews Hill, Norwich, NR2 1AD

sales@purecontent.com

01603 367993

agen togel terpercaya

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2023 Purecontent

How to keep your content consistently on top of the rankings | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

DominoQQ situs slot online terpercaya situs judi bola terpercaya situs judi online terpercaya situs judi bola dunia
situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan