Videos will account for the vast majority of global consumer internet traffic in 2019, so it is important that you understand how to amplify the power of your organic content to boost SEO and create strong and lasting connections with target audiences.
Review your efforts
First up, you should take a little time to run the rule over your current setup and video library. You should analyse metrics for your visual clips on YouTube, Instagram and other platforms and find out which videos are driving views and which ones are not quite as successful. Next, perform some keyword research to identify areas that can be optimised, and then take a closer look at search engine rankings. Videos that are already performing well on Google are great candidates for optimisation as it will be easier to drive more traffic and brand awareness from them.
Your video content should cover a broad spectrum of keywords and topics. If you have been focusing on a particular niche, then you may find that there are gaps in your portfolio. Doing a bit of research to discover what your customers are searching for can help here. For example, they may crave “how-to” content or video formats that you may not have considered. Valuable insights can then be turned into actionable video creation.
Use video alongside text
Video can be deployed within editorial articles and blog posts for more relevant and engaging experiences for the end users. Embedding clips into text can also spark visitor curiosity, which can then increase the amount of time spent with a particular piece of content and other webpages on a site. It can also drive page views and conversions. If you have a text-heavy article, consider breaking it up with bite-size educational video or an infographic.
Keep an eye on the competition
Finally, make sure that you review the types of video experience that competitors are offering via YouTube channels and the keywords that they are targeting. It could give you some useful tips and ideas to support your own content marketing campaigns and even reverse-engineer a winning video strategy for 2019 and beyond.