Start with navigation
The quality of your content marketing output is of the utmost importance, especially if you want to rank on the first page of Google search, but you also need to keep an eye on the UI and UX of your webpages. Your webmaster should be able to help you to improve navigation and readability. After all, you need people to stick around and consume your high-quality content and not navigate away after ten seconds. A paragraph or two from your blog should also be readable on your homepage.
Be relevant
The majority of the most visited blogs in 2018 were based on the publication of timely content specific to a particular niche. You could make your blog the go-to resource for trending and up-to-date news insights by delivering timely content on a regular basis. Tapping into the news cycle is a great way to increase brand authority on a topic and to serve up the relevant content that consumers crave.
Categorise and tag
Google’s search engine crawlers need a clear heads-up on what your blog is about when ranking it. Categorising your posts into different sections and creating highly specific tags for each piece will improve your chances of getting a spot on the first page of SERPs. Tags are not an SEO factor specifically though – they just help with making content more aligned to user intent and reader’s interests, which then can improve search performance. Tags should be short and not duplicated multiple times within a single blog or article.
Repurpose to multiply value
One piece of content does not have to exist in isolation – it can be spun in multiple ways to increase its value. Snippets from your blog posts can be tailored for social media platforms such as Facebook and Twitter. You could also consider using other forms of content you have created, including videos and infographics, as a starting point for a supplementary blog series.
Use statistics
Readers want new knowledge, fresh information and compelling insights, so consider using facts and research from acknowledged industry experts to support the points you are trying to get across in your blog.
