Marketing corporation Omnicom Media Group is looking at new ways to make YouTube a more brand-safe environment for clients with the launch of programmes and software that sift …
More than a third of marketers are struggling to determine whether influencer campaigns are actually driving sales, according to a new study by Rakuten Marketing. The research highlights …
Do you use an XML sitemap on your website? Search engine marketing expert Janet Driscoll thinks you might be committing search hari-kari if you don’t. Here’s why. It’s …
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