• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01603 367993
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Google’s December core update analysed: who are the winners and losers?

December 17, 2020
-
Blog
-
Posted by Kirsty

December has been a busy month for SEOs following the rollout of Google’s latest broad core algorithm update, which arrived on 3rd December and is likely around two-thirds complete, according to the search giant’s own timescale.

It has now been around two weeks since the update went live and notable winners and losers are emerging, with research from data providers indicating that the latest tweaks have had a major impact on SERPs.

In its formal analysis, Search Engine Land believes that the update was “very big”, dwarfing even the core update in May, which was one of the three major updates that Google implemented during the calendar year.

Data from SEMrush Sensor appears to back up this theory as it found that the average SERP volatility peaked at 9.4 the day after the update went live (4th December). That figure puts it in the same ballpark as the May update and higher than the January update.

Rank Ranger, a SaaS company, also stated that the latest update was “a major one” that resulted in “more changes than the May update in some areas, especially in the top three results”.

The rank volatility for the three positions in December stands at 55% versus the 38% in May, though the top five results flipped in the other direction.

However, overall, December’s core update does appear to have had much more of an impact, as Rank Ranger’s average position change for the top 20 rankings shows a two times increase in fluctuations when compared to May’s.

Google’s Search Liaison account on Twitter confirmed that the update would take up to two weeks to fully roll out, so it should have filtered through completely by Christmas Day at the very latest.

While it is still another week until that date, there have already been two specific days that were particularly volatile. The Hack My Growth channel on YouTube recently posted a video that noted that volatility on both 4th December and 10th December was very high.

 

Winners and losers

Due to this increased volatility and the fact that pretty much everyone is in agreement that the update has been significant, it should come as no surprise that there have been some big winners and losers during the last 10 days or so.

SEMrush claims that the most affected industries are currently Health, Law, Government and Real Estates, with these industries being impacted across desktop and mobile.

The categories of Travel and Finance were also experiencing high volatility on desktop. On mobile, sites within Pets & Animals and Jobs & Education have also seen some disruption.

More worrying for big business is that larger domains appear to be the most affected. A third of domains that have been aware of drops in visibility since early December regularly draw more than 10m visitors each month.

When broken down more specifically, 33.2% of the ‘losing domains’ generate more than 10m visitors, meaning that these sites fared much worse than those with 1m-10m traffic (17.8%) and 500k-1m (10.00%).

In contrast, the ‘winning domains’ were spread more evenly across domain sizes. While some big sites lost out, others benefited as 27.30% of winners have 10m visitors or more. Smaller sites have also shot up the rankings. 22.70% of winners have 50k or less visitors.

As noted earlier, there are certain categories that won or lost more than most. According to SEMrush, the top 10 categories with winning domains are:

  • Business & Industrial
  • Internet & Telecom
  • Beauty & Fitness
  • Arts & Entertainment
  • Online Communities
  • Pets & Animals
  • Shopping
  • Computers & Electronics
  • Sports
  • Autos & Vehicles

 

The sites that have been termed “winners” were able to gain 20 positions in SERPs on average following the update, but some jumped more than that. Zoominfo.com, for example, gained 67 positions, while LinkedIn and eBay surged by 47 and 44, respectively.

The top 10 categories with losing domains are:

  • Online Communities
  • Shopping
  • News
  • People & Society
  • Health
  • Games
  • Computers & Electronics
  • Finance
  • Internet & Telecom
  • Reference

 

Sites in industries that have struggled post-update have seen an average slump of 23 positions. But again, some have experienced more volatility, with yellowpages.com plummeting by 94 positions and newsbreak.com dropping 83.

As you can also see, there are overlaps in both winning and losing categories, which highlights how gains for certain sites in a sector can lead to notable losses for others. Where there is greater volatility, there are usually more winners and losers.

Searchmetrics has also weighed in on the impact of the latest update. It claimed that there are “some clear shifts in rankings in typical areas related to E-A-T and content – music, health, finance, news, and ecommerce.”

The digital marketing analytics company added: “Interesting is that some winners and losers from the last Core Update in May have gained or lost visibility, but only a few of them. Spotify and Twitch, who suffered major losses with the last update, have so far not yet shown signs of recovering.”

Google’s core update is still rolling out, so it will be a couple of weeks more until there is a complete picture of its impact, but with higher volatility days usually being front loaded, the initial data offers plenty of interesting and relevant insights.

 

What to focus on moving forward

Google’s updates don’t always affect every site, so you may not have experienced anything out of the ordinary during the last two weeks. However, it is worthwhile to be vigilant and keep an eye on any potential changes to traffic and visibility during December.

Google is very consistent with its advice for any domains that have been impacted, but unfortunately if you have suffered, there are not any immediate quick fixes you can implement.

You should instead aim to match Google’s general guidelines, which will stand you in good stead in the long term. This means:

 

  • Investing in high-quality, relevant content that will provide value to users who navigate to your site.
  • Implementing structured data to provide context and additional details about that content to help search engines.
  • Fixing any SEO-specific issues on your site.

 

 

Source:

http://bit.ly/3r6sZUr

https://bit.ly/3gTFG0p

http://bit.ly/37pQJew

 

← PREVIOUS POST
Influencer collaborations had 57% more reach in 2020
NEXT POST →
Eight predictions for 2021 from content marketing experts 15/12/20
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

FT switches to new subscription model for online content

March 2, 2015
-
Blog

After two arduous years of restructuring, the Financial Times is advancing its thus far impressively successful transition from print to digital with a significant change in the way …

Read More →
Posted by David Hobart
2 MIN READ

W H Smith takes its website off-line and apologises after explicit sexual content discovered

October 17, 2013
-
Blog

The popular high street retailer’s website has been taken off-line due to problems with inappropriate sexual content that appeared in its eBook section. A prompt move was made …

Read More →
Posted by David Hobart
1 MIN READ

How to use keywords to boost your profile online

July 19, 2021
-
Blog

Although we tend to think of them as phrases or words that simply get plugged into our search engine of choice without too much thought, keywords are playing …

Read More →
Posted by Kirsty
6 MIN READ
footerimg

Call Purecontent on +44(0) 1603 367993 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact 2nd Floor, Lawrence House, St Andrews Hill, Norwich, NR2 1AD

sales@purecontent.com

01603 367993

agen togel terpercaya

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2023 Purecontent

Google’s December core update analysed: who are the winners and losers? | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

DominoQQ situs slot online terpercaya situs judi bola terpercaya situs judi online terpercaya situs judi bola dunia
situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan