It appears that Google’s latest update to their core algorithm is proving to be quite the boost for news sites or sites providing fresh content. This has to represent good news for website copywriting services that are keeping on top of their game in terms of fresh and relevant work.
The latest update from Google is one of a number of such core search algorithm updates that the search engine giant intends making as it strives to improve search quality for users in line with overall changes to the internet.
Searchmetrics founder Marcus Tober took to his company’s own SEO blog to discuss the update and how he believes it has given the biggest boost to news and fresh content sites. He published figures showing that the Wall Street Journal, for example, experienced a 19% increase in search visibility following the update, and that USA Today saw an 11% increase. The Daily Mail website had an uptick in search visibility of 19%. Fortune.com saw a whopping 45% increase.
Why the big boost for news websites? The bulk of the changes detected are related to newsworthy and informational keywords, with most of the keywords typically derived it seems from article “short heads”, composed of a single word or two words. As a search engine, Google strives to best meet the most current intention for these kinds of searches. News and magazine websites – the established media, in other words – are one of the main sources of search results, so they are seeing a big benefit from Google’s latest core algorithm update.
The relaunch of Google Trends on 17th June cannot be overlooked either. The relaunch means that it is now possible for anyone to analyse search trends in real-time. Google has also begun the tracking of trends on YouTube as well as on Google News, and the search engine giant has been enjoying access to the Twitter stream since February 2015. As a result of these developments, the Google algorithm now has the ability to react instantaneously to changes in search volume in respect of particular keywords or trending topics on Google News, YouTube and Twitter.
