• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01603 367993
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Google to roll out AMP for all mobile pages

August 3, 2016
-
Blog
-
Posted by David Hobart

Google has announced that it will be extending its Accelerated Mobile Pages (AMP) initiative to all organic mobile search results in the coming weeks. The search giant launched AMP for news sites six months ago, and its wider rollout will mean faster loading pages for non-publishing content moving forward.

AMP product manager Rudy Galfi said that the huge success of optimised pages for mobile in 2016 had left the team “ready for more.” Google has already set the ball in motion by launching a demo site that allows brands to test AMP experiences and provides developers with the ability to optimise their support for AMP before it rolls out officially to all users.

AMP is considered a huge leap forward for end-user experience, as it cuts load times dramatically. Sites that have published AMP-compatible content have seen these load times reduced by around 400 per cent, and it also uses less data compared to conventional data, as it eschews bandwidth-hogging images and videos.

Ready for more

Another huge plus is the fact that AMP-enabled pages are featured at the very top of search engine page results in a Top Stories carousel, which improves visibility significantly. There are around 150 million AMP documents on Google already, and this is likely to rise much faster now that there is a planned rollout for all users.

While AMP was initially aimed to news publishers earlier this year, various other publishers have already embraced the project, including Disney, Reddit, Fandango, Food Network, TripAdvisor and FlipKart. Experts believe that there will also be a growing demand from Internet users for AMP pages as they learn more about the benefits, such as load times that often come in at under one second.

While load times will be much faster, Galfi has revealed that those who adopt AMP will not see a boost in their ranking. However, the fact that the pages will have a lightning bolt signal to designate their fast-loading capabilities is likely to lead to more clicks and traffic. Google has not revealed a time span for an official rollout, though it is likely before the end of the year.

Tags
Accelerated Mobile Pages
AMP
clicks
Content
Data
Google
load time
Mobile Pages
Search engine
search results
Traffic
visibility
← PREVIOUS POST
LinkedIn launches native video content
NEXT POST →
Vast majority of media CEOs embracing digital content
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Content among top marketing channels for East Asian brands

July 28, 2017
-
Blog

Brands in east Asia deemed content as one of their most effective marketing channels last year, but the majority are still struggling to run and manage campaigns effectively …

Read More →
Posted by David Hobart
2 MIN READ

Plunging into social media: which way is the best to turn?

April 26, 2012
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Content marketers focusing on brand awareness

January 11, 2017
-
Blog

Brand awareness is the main goal for half of content marketers, and blog posts are amongst the most effective forms of content for achieving this goal, according to …

Read More →
Posted by David Hobart
2 MIN READ
footerimg

Call Purecontent on +44(0) 1603 367993 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact 2nd Floor, Lawrence House, St Andrews Hill, Norwich, NR2 1AD

sales@purecontent.com

01603 367993

agen togel terpercaya

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2023 Purecontent

Google to roll out AMP for all mobile pages | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

DominoQQ situs slot online terpercaya situs judi bola terpercaya situs judi online terpercaya situs judi bola dunia
situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan