It has been revealed that Google are planning to offer specific examples of infringements in the near future. Under current conditions, companies looking for a competitive edge in their search engine rankings have to work with the unknown specifics of Google’s updated Penguin algorithm.
With the recent Penguin 2.0 update having rolled out during May, the chances are that a fair few site owners will have woken up to a penalty notice or two in their inbox. Even sites that seem to be doing everything right aren’t always going to get away without penalties. The main problem with this is that the e-mails in question don’t ever offer any specifics: they’ll say something like ‘Your site has been manually reviewed and has been ruled to have breached the Google guidelines’, which is good for establishing that there is a problem, but not good for actually finding out what it is.
However, reports from SMX Advanced revealed that Matt Cutts is planning to include examples of the errors with future Webmaster Tools messages so that site owners will find it easier to begin the process of rebuilding.
Kasper Syzmanski seemed to back this up, saying:
‘We’re trying to improve WMT over time to be more specific and actionable; we’ve received some feedback where we had only taken manual action on part of a site and the messages would have been more helpful if they indicated where the issue was. Going forward we’ll be providing more information to the site owner, including exact URL examples.’