Google are on a shopping spree, and this time the company they could have in their sights is tech start up Baarzo. In the past two years Google have spent more on acquiring companies than Apple, Microsoft, Amazon, Facebook and Yahoo combined – a staggering $17 billion.
Sources with ‘knowledge on the company’ told Tech Crunch that the search giant has been in talks with the up and coming tech company Baarzo.
According to their website, Baarzo has built a video search engine that scans video to find specific content. For example, if you are watching a video of a football game and want to see the moment the winning goal was scored, Baarzo can take you straight to that moment.
“Unlike Google or YouTube searches, which only evaluate the text around the video, the Baarzo search technology actually analyzes the video content, recognizing hundreds of thousands of objects and millions of faces and locates the precise moment in the video when the search objects interact in the way you had specified” the website reads.
It is no wonder Google may be interested in purchasing Baarzo. Using search technology such as this company have developed will be likely to change the way people search and view content online.
Baarzo’s ‘core team’ is made up of experts from Princeton, Stanford, Berkeley, UIUC and IIT’s, and is funded by ‘leading’ Silicon Valley investors.
At this stage neither Google nor Baarzo were commenting on a possible union: “We don’t comment on rumors or speculation” Google told Tech Crunch.