Google+ sounds like a foolproof concept in theory, so how come Google’s social networking platform, does not have the same clout as Facebook or Twitter?
Launched in 2011, Google+ has over 540 million registered users, but almost half never actually visit the site. Compare that to Facebook’s 1 billion monthly active users, with roughly half that figure visiting the site every day.
So, what is Google+ and how can it be used to spread your content across the web?
Google+ wants you to get your business on Google. With 97% of consumers using the Internet to search for businesses, a strong web presence is essential. Google+ claims that by putting your business on its site, your business will benefit from all the usual Google goodies such as search and maps. Your business will be wrapped in a cosy Google bundle; customers can find directions to your business, click on your phone number from their mobile, and view your content on your Google+ profile page. Google claims that use of the site can also build up a loyal fan base, as customers can share their experiences with ratings and reviews.
Is this new feature a way to seduce Google+ users to check back on the site, in a way that most Facebook users check their own posts? Google probably hopes so. Even though Google+ might not have the numbers Facebook can boast, getting your content seen by the wider world is never a bad decision.