Google has revealed that it will surface results from the US Presidential election directly in search in real time once the polls close later today. The results will be available in 30 different languages, enabling users from across the globe to track all the data that they need on the big day.
The race for the White House has boosted engagement levels on social and search, with Google claiming that there has been a staggering 233 per cent increase in the use of the keywords “how to vote” compared to 2012, while viewers on YouTube have spent more than 20 million hours watching streams of live Presidential debates.
To meet the growing demand for up-to-date information, Google will now integrate the results from the election into SERPs and will cover all the key races, including Presidential, Senatorial, Gubernatorial and Congressional, plus other ballot propositions and state-level referenda. The data will be available when the polls close and will update every 30 seconds.
Our search results have helped voters register and explained the voting process with information on how to vote, who’s on their ballot, and how to find their local polling place in both English and Spanish. Since releasing these in-depth search results, we’ve seen millions of people engage with these tools on Google,” the tech giant said in an official blog post.
Google used an animated GIF with the search term “election results” in its blog post to demonstrate the real-time results page, so it looks as though any general keywords relating to the election will bring up the data late on Tuesday. Google Search VP of Engineering Shashi Thakur added: “Starting when the polls close on Election Day, you will be able to find US election results integrated right into your Google searches in over 30 languages around the world.”
YouTube will also be streaming the results from 7pm EST, featuring coverage from a range of leading news organisations, including NBC and PBS. The latest content brings the curtain down on a year-long initiative by Google to educate people about Election Day basics, such as how and where to vote and who exactly is on the ballot.