The latest reports from the world of search and content have indicated that the recent Google penguin 2.0 update has helped the search giant regain even more of the market from competitors.
Though Bing and Yahoo have also brought in their own new features within the last few weeks, the early indications seem to be that Google will continue to be the search engine that people focus on when building up their marketing strategies.
During May, the engine processed a remarkable 13.4 billion queries out of the 20 billion core searches carried out during that time period, which is a substantial 66.7% share of the market, and an increase on the previous month’s 66.5%
Interestingly, it’s believed that even users unaware of the Penguin update will likely already be seeing the fruits of it on their search results.
Penguin 2.0 was the most aggressive new algorithm change in the last couple of years, focused on finding and punishing sites that continued to build up spam links. However, whilst Penguin was widely reported within the industry, there were also a couple of other announcements made by Google this week.
Firstly, Matt Cutts announced on Twitter that Google had launched a new spam-fighting search signal. He also made the announcement that there would be a mobile search update in the immediate future designed to combat misconfigurations by smartphone-focused websites.
One thing is for sure, that the SEO and content marketing industries continue to develop, and that anyone wanting to keep up to date had better be on their toes!