Google has updated its mobile app to promote more content tailored to a user’s interests and make the browsing experience more helpful. The redesign will see ‘cards’ split into two sections, one for upcoming events and another for current and personal interests, such as sports and news.
Google claims that the new feed will do a better job of surfacing content that users want to see, and it will become increasingly relevant the more that it is used. The topics shown on the personal interest section are personalised based on the search history of a user, though there is also the option to customise available via the settings, which enables users to select specific topics.
The app will have a two-button hub at the bottom of the page that will allow seamless switching on the fly. While the personal interest section will feature entertainment, news and sports data and stories, the event dashboard will showcase a user’s daily schedule and other helpful information, such as package delivery updates and commute times.
Google said that the latest changes are designed to highlight the things that people care about and serve fresh, regular information. This will certainly benefit those who need to access information quickly while on the go, as events are now separated from other cards. The updated mobile app rolled out on Android on Tuesday, but iOS users will have to wait a little longer.
“Starting today, in the Google app on Android (and coming soon to iOS), your cards will be organized into two sections,” Google Product Manager Fred Brewin said in an official post on the Google Search Blog. “A feed that keeps you current on your interests like sports, news and entertainment, and a section for your upcoming personal info, like flights, appointments and more.”
Google also released a new version of AdWords Editors earlier this week. Version 11.7 of the software will now offer support for several new features, including the ability to create and edit multi-product Gmail ads as well as manage locations extensions, the bulk creation of responsive ads and access to frequency options for video campaigns on a “per ad” and “per ad group” level.