• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Google launches “snackable” video Bumper ads

April 28, 2016
-
Blog
-
Posted by David Hobart

Google has launched a new “snackable” six-second video ad format called Bumper ads, which aims to drive incremental reach and frequency on smartphones. Google says that the new arrival is a reaction to changing viewing habits, with recent research showing that 50 per cent of 18- to 49-year-olds are now watching videos for the first time on their mobiles.

Bumper ads will be sold via the AdWords auction on an impressions basis and are ideal for marketers who want to combine shorter formats of advertising with a Google Preferred or TrueView campaign. Google claims early tests indicate that Bumpers had a positive impact on a range of upper funnel metrics, such as awareness, consideration and recall.

“As a quick and fun format, Bumpers lend themselves well to serialised content. Audi Germany cut up their longer TrueView ad to introduce their Q-series SUVs with evocative German “q” words like ‘querpass’ (cross kick) and ‘quantensprung’ (quantum leap),” Google Video Ads Product Manager Zach Lupei said in a blog post. “Their early adoption of the format mirrors Audi Germany’s tagline ‘Vorsprung durch Technik’ (‘advantage through technology’).”

Built for mobile

Lupei also revealed that Bumper Ads had also been key to promoting English band Rudimental’s latest album, as Atlantic Records was able to showcase each of the legendary guests who featured on the record via the short, sharp insightful nature of the new format.

The introduction of “snackable” videos is yet another indicator of the growing importance of mobile content to advertisers in the digital age. Google says that many people now prefer to watch videos and other engaging media on their smartphones and tablets, even if they are in the living room with a larger TV or desktop PC.

Lupei added: “We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do with them. You can use Bumpers beginning in May by talking to your Google sales representative.” He concluded by saying that the company is continuing to introduce new ad formats that distinctly adapt to the ways in which people watch videos in the present and future.

Tags
Bumper ads
Google
Mobile content
Snackable videos
← PREVIOUS POST
AdSense rolls out Page-level ads
NEXT POST →
Marketers urged to embrace AMP adoption
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

CNN honours bloggers at international conference

July 22, 2009
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Hootsuite buys BrightKit to expand its social marketing toolbox

September 8, 2014
-
Blog

There’s been quite a stir in Vancouver that might have pleasing implications for everyone involved in social media marketing: social media relationship platform Hootsuite has just acquired its …

Read More →
Posted by David Hobart
2 MIN READ

Do You Speak Your Visitors Language?

November 1, 2009
-
Blog

There are a few different ways you can ensure that your content is written in language that your site visitors understand. One is to talk to them, not …

Read More →
Posted by David Hobart
5 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Google launches “snackable” video Bumper ads | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.