Communication is constantly changing, and your marketing strategy has to keep up if you want to continue to grow and reach new customers.
As with the rise of email marketing, SEO and social media marketing – messenger marketing is the newest way of speaking directly with customers to generate leads and sales.
Benefits of messaging app marketing
Messaging apps like WeChat, WhatsApp and Facebook Messenger represent a huge (and mostly untapped) audience of potential customers. Facebook Messenger is the fastest-growing messaging platform on the planet, with more users than Pinterest, Twitter and Instagram combined.
According to one recent survey, 53% of people polled stated they were more likely to do business with a company they could message directly. Users exchange more than 1 billion messages with businesses on Facebook Messenger each month.
Only about 13.5% of businesses are using Messenger marketing to target potential customers. As an early adopter, you have a unique opportunity to boost engagement and save advertising spend by riding a growth wave.
Messenger is easily scalable, allowing one-to-one customer interactions with easy automation to reach even more consumers.
A chatbot can make your Messenger marketing strategy even more effective by shortening the sales cycle. Program automated responses to address questions, respond instantly to consumer inquiries or provide links to promotions, FAQ, product information or purchasing pages.
Choosing the right chatbot
Automation is an important part of Messenger marketing, as it lets you respond to customers instantly and deliver value at any time of day or night, capturing those crucial first impressions. Getting automation right is key. Here are three popular kinds of chatbots to consider:
- Lead generation
These chatbots use traditional lead generators like events, giveaways, webinars and white papers.
- Retargeting
Chatbots can help with bottom of funnel remarketing like delivering promo or coupon codes.
- Optimising conversions
These automated bots can answer customer questions, recommend products, overcome objections and facilitate sales.
Conclusion
Messenger marketing can position your business in front of potential customers in an intimate, direct and versatile way that’s hard to replicate with other more traditional methods. There’s incredible growth potential on these platforms, and the time is right to learn more about how direct message marketing can benefit your business.
