Social media remains one of the best tools for digital marketers, but constant algorithm and policy changes across many of the most popular platforms have made navigating the networks an exercise in futility.
If you’re frustrated with the time, effort and resources that you’ve been dedicating to social media without seeing results, here are four ways to adjust your approach for maximum growth this year.
- Content creation
Smart marketers know that great content is key, and this certainly holds true on social media. Consumers are looking for fresh, engaging content that captures their attention. Focus on sharing videos, photos, updates and content that make people want to stop scrolling and see what you’re all about. This is how brands grow their follower base and improve their organic reach.
- Monitoring and engagement
Social media should be just that: social. Today’s buyers want to feel a connection with their favourite brands and many go to social media to find it. Monitoring your channels goes beyond simply counting new followers or moderating blog comments. Take a comprehensive view across all platforms to get a sense of what customers are really saying about your brand, and carve out time each day to respond to mentions, retweets, comments, visitor posts and link placements.
- Secure usernames
If you haven’t already, it’s a good idea to register your brand username across all social platforms. This accomplishes two important goals. It boosts your overall social media presence by making sure that you have consistent account names across platforms, and it helps protect your brand name and reputation.
Managing social media accounts can be time-consuming, but there are plenty of powerful automation tools available to lighten the burden for busy marketers. These tools let you schedule posts and track activity in advance, so there’s less pressure and time spent producing new content on the fly. Automation is also scalable, so as your presence grows, so will your strategy.
Social media algorithms may keep changing, but the platforms will continue to be an essential tool for digital marketers. With a thoughtful, well-organised approach to social media marketing, brands can significantly improve ROI for better growth.