• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Four ways to increase traffic for video content marketing

August 20, 2019
-
Blog
-
Posted by Chris Lee

Mobile-friendly

Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen overall and are 150% more likely to watch clips on an iPhone or other device than a laptop or PC. To make your content mobile-friendly, always publish on responsive and intuitive video players and tailor video running time depending on the platform and its purpose. For example, a short loop might be perfect for teasing products or services on Instagram.

SEO-friendly

Follow up on mobile optimisation with a focus on content for search engines. You want to bring a wider audience to your webpages, and effective SEO will support this aim by improving the performance of content in SERPs. To improve the visibility of video, provide a transcription so that it can be crawled for general written searches in Google, optimise video file metadata with relevant keywords, and come up with a sitemap for submission to Google Search Console.

Call to action

Brands regularly include calls to action in blogs and articles, and it is important to do the same in every visual clip you post. A clear CTA will guide viewers and prompt them to take action as opposed to being confused about what exactly to do next to act on what they have seen. The five to 20-second window after the main body of the content in a video is the perfect time to include a few clickable elements that will direct people to a website, landing page or channel.

Social media

You can then include these CTAs in social media posts for the video and start building a buzz on platforms such as Facebook and Snapchat with a regular stream of content. It could be snippets of a longer form of the video or a series that builds on the initial clip for maximum awareness and engagement. Regular posting will help you to establish and maintain a brand presence. Remember to optimise your hashtags for each platform and to reach out to influencers to amplify the power of content over time.

Tags
Content marketing
social media
← PREVIOUS POST
Growing content demands are a strain on internal relations, report finds
NEXT POST →
Brands told to optimise for voice search as AI-powered assistant usage soars
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Podcasts provide growing ad potential for brands

September 8, 2016
-
Blog

Podcast listeners are increasingly receptive to advertising messages, with two-thirds revealing that they would consider buying the products and services that they hear about when consuming content, according …

Read More →
Posted by David Hobart
2 MIN READ

Google Analytics update adds deeper Search Console integration

May 13, 2016
-
Blog

Publishers and brands will soon be able to see Google Analytics and Search Console metrics side-by-side in the same report as part of a new major update, which …

Read More →
Posted by David Hobart
2 MIN READ

Google’s new algorithm solves the Yelp issue

July 29, 2014
-
Blog

Now that the dust from Google’s new algorithm changes is clearing, webmasters have been looking at the outcomes of these changes. And unfortunately for small to medium sized …

Read More →
Posted by David Hobart
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Four ways to increase traffic for video content marketing | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.