• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 519749
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Four ways to add personality to your content marketing campaigns

August 6, 2019
-
Blog
-
Posted by Chris Lee

Formatting is the canvas

Words are the root of content marketing materials, but you also need to support high-quality prose and messages with the right layout and formatting. Presenting content in the right way can make the difference between a compelling piece and an uninspiring read.

Make sure that all headings and subheadings are in bold and that there is judicious use of paragraph spacing, bullet points and italicised fonts so that content is pleasing to read. You can also break up larger blocks of content with stock images or infographics to both complement and support things that you are trying to put forward in articles and blogs.

Include anecdotes

Telling a memorable story is a trending content marketing tactic, and personal and professional anecdotes are a great way to captivate audiences, according to expert Kevin Duncan. He adds: “When used properly, anecdotes can grab the attention of your readers and set the stage for the rest of your blog post. You shouldn’t overdo it, of course. But when used in moderation, anecdotes can be a blogger’s best friend.”

Ask rhetorical questions

Calls to action are a popular must-have for brands creating content as they prompt audiences to take positive action after consuming something they enjoy. Rhetorical questions offer a similar sort of quality as they ensure that the conversation is not entirely one-sided. They get consumers thinking about your messages while also giving them the nudge to act in some way.

Writing questions can engage readers, but again, don’t overdo it. A good rule of thumb to follow is to ask no more than two rhetorical questions during a 500-word passage of content. When used appropriately alongside calls to action, they can really draw in audiences and drive engagement.

Use your customer’s language

Understanding how your customers talk and act before you create a brief will give you a better chance of communicating with them effectively and serving their needs in a way that will provide the end user with additional pleasure. To find out how they speak, conduct quick interviews on social media or via email and take note of their responses. You can then build content around their language to make output more relevant and boost engagement.

Tags
Content marketing
social media
← PREVIOUS POST
Agency partners best for “content and copywriting” say marketers
NEXT POST →
Android users will get mandated search engine choice from 2020
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Global expansion and how to approach international marketing

December 3, 2020
-
Blog

It is natural for companies that have achieved great success in domestic markets to look outward and consider increasing the scope and scale of their operations by entering …

Read More →
Posted by Kirsty
5 MIN READ

How to create better briefs for content creators in 2019

January 8, 2019
-
Blog

A poor brief can undermine the best content marketing efforts from the start, so it makes sense in 2019 to get back to the basics and take a …

Read More →
Posted by Amy
2 MIN READ

Five advanced insights for your content marketing campaigns

August 4, 2020
-
Blog

Managing a successful content marketing campaign in 2020 is more challenging than it was in the past. Now, you have to consider a multitude of factors, including search …

Read More →
Posted by Annie-Mai
5 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

agen togel terpercaya

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2022 Purecontent

Four ways to add personality to your content marketing campaigns | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan