Blogs should be the cornerstone of every brand’s content marketing output as they are incredibly versatile. Hubspot’s latest “State of Inbound” survey found that the majority of brands consider blogs to be the number one content marketing medium and a top priority for the year ahead. The study also noted that enterprises with a content schedule featuring 16 or more blog posts each month see a 350% uptick in traffic compared to those that publish less frequently.
If you are just getting started with content marketing, blogs are a great jumping-off point as they can be published and shared easily on websites and social media. You can even outsource your writing to third-party agencies to make the task even easier.
Infographics are ideal for combining the power of the written word with eye-catching statistics and visual design. You can use your blog output as a building block for the topics, facts and figures you want to explore with infographics. This format is easily digestible and shareable, and is particularly useful if your brand has set its sights on boosting engagement and improving SEO and SERPs performance.
Long form is the trending format right now as various studies this year have found that high-quality written material with 750 words or more is best for delivering the relevant, insightful and value-added content that end users want in both business-to-customer and business-to-business settings. A report published by Matcha earlier this month recommended the use of “listicles” and lengthy content broken up with around six images and five subheadlines to maximise engagement and click-through rates (CTR).
Publishing a customised feed of regular news will improve the authority of your brand and increase its visibility, both in search and the mind share of important clients and customers in your industry. News is an excellent medium for reminding the people who matter of your presence. If you want to explore other types of written content after getting a few of these staples up and running, consider guest posts, interviews, case studies, first-party research and white papers.