• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01603 367993
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Forget viral, focus on relevant content, says new report

September 23, 2016
-
Blog
-
No comments
-
Posted by David Hobart

‘Viral’ is increasingly elusive, and brands should instead focus on delivering relevant content, according to a new report.

The Science of Content, published by Technology for Marketing (TFM) and BuzzSumo, aims to provide in-depth marketing guidance and advice for enterprises by analysing the ‘DNA’ of the content that performs the best in different markets.

TFM and BuzzSumo analysed 150,000 articles from ten different industries in attempt to produce catch-all content strategy advice for marketers.

The report comes to the conclusion that while it is common for enterprises to invest in getting content to go viral, only a very small number of articles and videos in each industry actually go viral.

When choosing a social platform on which to publish content, Facebook is the number one preference for the majority of industries, and is particularly dominant in the automotive, news, charity, financial advice and travel sectors. However, for more visual industries, such as fashion, Pinterest is a better fit for both content and target audiences.

This highlights the importance of end users when publishing content; marketers should ensure their efforts can be effective on a particular platform, and switch to a more appropriate outlet when required.

When looking at the ideal length of content, longer posts of up to 10,000 words are preferred by most industries, though the automotive sector has a preference for a shorter posts of up to 1,000 words.

The report also touched on the types of content that drive engagement and provide value for marketers., stating that list posts are ideal in consumer electronics and fashion, while video is best for news media. However, it also notes that it can be beneficial to look outside of the norms to get the desired results.

“While much has been written about general content marketing advice, there is very little guidance for marketers trying to understand what works for their specific audience,” UBM Digital & Content Director Luke Bilton said.

“This research conducted between TFM and BuzzSumo clearly shows that while best practice can be useful, it is far less important than understanding what makes your audience unique. True content strategy, this report shows, is a science based on analysis and experimentation.”

← PREVIOUS POST
Google aims to “close the loop” with cross-device retargeting
NEXT POST →
B2B marketers to increase content marketing investment in 2017
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • February 2023
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Leave a Comment

Your feedback is valuable for us. Your email will not be published.
Cancel Reply

You must be logged in to post a comment.

Related News

Other posts that you should not miss.

US Secret Service Issues Apology for Inappropriate Tweet

May 23, 2011
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Can Microsoft convince us we need Windows 10?

January 19, 2015
-
Blog

This Wednesday, Microsoft will launch its campaign to persuade consumers they need Windows 10; however, according to The Telegraph’s technology boffin, Matt Warman, it’s going to be an …

Read More →
Posted by David Hobart
2 MIN READ

Digital marketing spend to reach $118bn by 2021

January 30, 2017
-
Blog

Digital marketers will invest more time and money into creating content for brand experiences during the next five years as they begin to focus on quality over quantity, …

Read More →
Posted by David Hobart
2 MIN READ
footerimg

Call Purecontent on +44(0) 1603 367993 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact 2nd Floor, Lawrence House, St Andrews Hill, Norwich, NR2 1AD

sales@purecontent.com

01603 367993

agen togel terpercaya

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2023 Purecontent

Forget viral, focus on relevant content, says new report | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

DominoQQ situs slot online terpercaya situs judi bola terpercaya situs judi online terpercaya situs judi bola dunia
situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan