One of the keys to successful content marketing is to maintain a sharp focus on growth. If your strategy isn’t driving development, then it’s not working.
In a previous post, we shared five growth hacks that could give struggling campaigns a push. Here, we share five more easy-to-implement tips that can set you up for growth and leave the competition behind.
- Ask questions
Research has shown that our brains are hardwired to answer questions. Use quizzes, polls and question-based games or promotions to boost engagement and encourage consumers to connect with your brand. It’s also the perfect opportunity to bring some humanity to your content marketing – think humour, personality and fun.
- Look for partnerships
It’s easy to create content in a bubble, focusing almost exclusively on self-promotion and building a brand. Sometimes, though, going outside that comfort zone can be beneficial. Consider partnering with companies that provide products or services that complement yours. This helps open your existing customers to more value and exposes your brand to an entirely new audience.
- Create a viral loop
If this aspect of content marketing fits with your brand, then go for it. Start by offering your product or service free to a select group of influencers or offer existing customers an incentive to share your content with others. You might even consider a charity tie-in to generate goodwill and encourage referrals.
- Build a solid foundation
If you want to grow, then you have to start with the basics. Users won’t engage with sites that are slow or full of outdated content. Make sure that your page load times are up to speed – especially on mobile – and refresh content if necessary. Page navigation should be simple and optimised for multiple platforms so that new and existing customers can find what they need. Maintain active social media channels.
- Recycle old content
You know your content better than anyone – what works and what doesn’t with your target audience. Go back through old posts and blogs to find content that really resonated or spurred a period of growth and revisit it. Can you rework that article or infographic or tutorial with newer, fresher content? Could you share it as it is and still engage your audience?
Spurring growth doesn’t have to be a drawn-out, laborious process. Implement some of these quick hacks now and watch your campaign take off.