‘Mobile readiness’ is a well-worn phrase now but is no less relevant as consumers demand greater quantities of content optimised for their smartphones.
Making a website mobile-friendly will always be beneficial and should be your first priority in 2020. You can do this by making webpages more responsive and intuitive, removing Flash animation, turning off autocorrect for form fields, increasing button sizes, and compressing images.
Embrace AMP-powered content
Google’s AMP tech is also a great tool for getting content mobile-ready. AMP is a mobile-specific page format capable of serving up content to users quickly on smartphones and also improving overall usability and experience so that visitors stay around longer to engage with content.
AMP will speed up load times, enhance mobile SEO, reduce bounce rates, and increase the potential for ad views. If you are going mobile, AMP should be your first port of call for content optimisation in 2020.
Optimise for voice search
Fueled digital marketing strategist Max Falb is expecting voice to become much more prevalent in 2020 due to the continued development of AI assistants such as Siri, Alexa and the Google equivalent and rising adoption by the masses.
He adds: “It is important that SEO is optimized not just for normal typed search results, but also how people use voice search.”
Use opt-in forms
A simple way to boost mobile marketing is to use a few on-site tactics such as introducing opt-in forms. These forms, which pop up when a user is about to navigate away from a site, can be a vehicle for offering discounts codes, gifts and promotions.
Prompting people to act in this way can push them to sign up to a newsletter or subscribe to services, which then builds lists for email marketing.
Consider Bing and Yahoo
Google rules the roost in the search space, but Bing and Yahoo can still be useful outlets for SEO and ranking as there are still millions of mobile users on these platforms. Bing often attracts wealthier demographics with large household incomes, so you could be missing out by focusing only on Google.