Only large corporations have documented strategies
A plan of action will better support content marketing efforts, whether you are a micro business with just a few employees or a large company with a dedicated internal team.
This plan is the blueprint for success. It should outline the types of content you will produce over a set period of time, the audience you will be targeting, and the channels you intend to leverage to get blogs, news and videos front and centre.
New social platforms are superfluous
Facebook and Twitter have been the go-to social media sites for the best part of a decade, but it is always a good idea to be open to using new platforms. Both Instagram and TikTok have captured the social zeitgeist in recent years, and you could have stolen a head start on competitors by repurposing content for new engaged audiences.
Marketing is optional
During challenging times, companies often look at marketing as an area where cutbacks can be made, but this outlook is outdated and fails to comprehend just how important content is to modern business.
A recent study found that more than two-thirds of marketers want their organisation to make more content. Marketing can drive better ROI and transform results business-wide. Rather than looking for an exit, companies should instead double down on cost-effective content to lay the foundation for future success.
Only perfection is acceptable
Striving for perfection from the get-go can cripple campaigns. If the fear of not being successful has prevented your business from using content marketing, then it is time to take a leap of faith and just put articles and blogs out there.
Audiences want quality. Working with an agency can help here, but the important thing is to create and serve their needs. There might be flaws to begin with, but you can steadily build to something greater.
Content is not required if business is going well
There is always a place for content, even when you are bringing in a glut of new customers and clients and selling products and services. A consistent marketing schedule will give you the best chance of maintaining a steady flow of new leads and supporting your business during slower times of the year.