In a move bound to interest those involved in social media marketing, Facebook have announced that they are to simplify their advert offerings in order to make it easier for digital marketing professionals to use the platform.
Currently, there are no fewer than 27 different types of advert to choose from, and many people who are unfamiliar with using the system can find it quite confusing.
The Facebook product manager for the adverts, Fidji Simo, said that:
“Over the past year, we have been gathering feedback from marketers about our ads products. One point we heard loud and clear is that we need to simplify our product offering.”
Estimates suggest that the amount of advert types offered on Facebook will be cut by at least half, with the end aim to provide ad users with a more streamlined experience for potential promoters.
The plan will be that anyone wishing to post an advert will be asked what they’re hoping to achieve; whether it be to sell products, promote their brand or to create traffic, and will then be given a choice of the different types of advert to suit their requirements.
Another aim is to achieve an increased level of consistency and bring sponsored stories to all of their ad products.
“Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it.”