Brands and publishers on Facebook might have noticed a few changes to their Pages recently, as the social media platform is slowly implementing a complete new look. Changes include rolling out a clearer, larger cover image and rearranged tabs and search bar sections to users this summer. One of the possible outcomes of this change is for more attention to be paid to articles and content, which should be easier to find and more clearly displayed.
The first updated Pages were seen recently, and it has been confirmed that the revamp is due for a wider rollout. However, Facebook has stopped short of confirming an official launch for all users, so it may just be a test for now with the possibility of further changes and improvements in the future.
Facebook Pages are ideal for brands and businesses, as they are able to build a presence and voice across desktop and mobile on the social media site, in a quick and simple manner. A spokesperson from Facebook said, “We’ve introduced a new design for Pages on desktop to make it easier for people to learn about and interact with businesses on Facebook.” In particular, Pages drive customers to action as they allow users to showcase services and products, and engage via messaging and comments.
The new update will shake things up a bit. There will be a stand-alone, high-resolution image at the very top of the page, which will give brands a clearer visual identity. The tabs will move to the left of the page for increased visibility, while the search bar will feature on the right-hand side to allow users to find relevant content easily.
Finally, both the picture and name will now be on the left due to the prominence of the cover image. Unlike most of its new updates and features, Facebook has said that the changes will be rolled out on a user-to-user basis, and it is not yet known whether it will eventually reach all Pages in the near future. This new layout is also intended to make visiting pages and content easier for mobile users.