Facebook has launched a new Workplace platform that positions itself as a one-stop-shop for work, email and content creation for big brands. The self-contained social network for businesses will enable Facebook to compete with other services, such as Microsoft’s collaborative document editing and Google’s file sharing.
Facebook Workplace has been in development for two years, and according to the social tech giant, it is already being used by more than 1,000 businesses. In order to differentiate its new platform from other do-it-all work-based tools, Facebook has had huge brands, including Danone, Starbucks, Booking.com and India’s Yes Bank, on board from the get-go.
Workplace will be able to cover a range of business functions that include email as well as more creative endeavours, such as search, live video and reactions. Brands will also be able to conduct analytics and other in-depth activities from a main dashboard while communicating with other businesses, though Facebook has not revealed any exact details about how the latter will work, apart from the fact that it is coming in the near future.
In an official statement, Facebook added: “We’ve seen that just as Facebook keeps you connected to friends and family, it can do the same with co-workers. We’ve brought the best of Facebook to the workplace.”
Those worried about the more personal nature of the standard Facebook can rest easy, as the new platform will be kept entirely separate from personal social media accounts. Instead of an advertising-funded model, Facebook has also launched Workplace as its first-ever subscription based service as it looks to become a core component in a number of working environments via one integrated product.
“We’ve seen a growth in interest in the idea of bringing a social network into the corporate environment,” Chris Green of the Lewis consultancy said. “The millennial workforce is important to employers, so having systems that are familiar and replicate what they use in their personal life makes sense.”
Enterprises can try out the new platform for free for three months, after which they will be charged a fee per person depending on the number of their employees.