Facebook has rolled out three new tools designed to help marketers to broaden their reach globally. The solutions include a handy “Lookalike Audience Tool” that uses existing customer lists and leads to find a similar target audience in other countries around the world.
Facebook claims that over a million users on the social platform are now regularly engaging with businesses that are in a foreign location, and it now wants to break down barriers further so that brands and businesses can really extend their demographic scope to boost engagement and drive sales of products and services.
The Lookalike initiative is key to this, as it uses relevant data that brands already have to emulate a complete list of high potential leads in new countries. This means that marketers can find people who share traits such as age, gender and interests and target their ad strategies towards these people in potentially lucrative new regions. This functionality can be accessed via the “Create Audience” button in the Audiences and Adverts Manager section.
Target users worldwide
Users can also find new countries to grow their businesses via the second new solution, which will deliver ads to specific regions and then streamline and optimise campaigns to those that provide the best return on investment. This approach ensures that marketers won’t have to waste time or resources on locations that are unlikely to drive business value.
The third and final new solution is based on webinars and informative resources that will empower brands to launch international marketing techniques that work for them. These webinars and an official new Cross-Border business handbook aim to improve campaign strategy using Lookalike and other initiatives and tools on the popular site.
“On mobile, and on Facebook, people engage with the things that matter to them, even in other countries. More than one billion people on Facebook are connected to at least one business in a foreign country, and 1.57 billion people visit Facebook monthly on mobile,” the social media giant said in an official blog post unveiling the new tools.
It added: “We want to help all businesses grow internationally. […] We are introducing new resources and solutions to help them expand across the globe, from wherever they are.”