Facebook is making it easier for brands to create, preview and share content for ads on mobile with the launch of a new platform called Creative Hub. The social giant claims that marketers will now be able to view their work as if it was live and use other innovative tools to create mock-ups and share content.
Facebook unveiled Creative Hub at the Cannes Lions International Festival of Creativity back in the summer, and it has since been tested by over 30 agencies. It is designed to help advertisers with the creative process by providing intuitive ways to view available advert formats, preview campaigns and discover video, carousel and canvas ideas that other brands and agencies are creating across the platform and on Instagram.
“We designed Creative Hub to be a faster, easier way to produce ideas that capture attention and delight people where they’re spending their time – on mobile,” Facebook said in an official blog post earlier this week. “Today, the Creative Hub is available to the entire global advertising and marketing community.”
Demoing creative content
A new Inspiration Gallery has been added to the hub since its initial launch, and this is where Facebook claims that marketers can be more creative by accessing a range of examples from various agencies and brands. Users will be able to incorporate their own ideas within these showcased ad formats, save their work and share and collaborate using a unique URL.
Creative Hub also includes a preview feature, which enable publishers to see how an ad will look on an Instagram feed and Facebook News feed on smartphones and tablets. Several agencies that have tested the new hub spoke about its benefits with ad enterprise Grey London, revealing that it has saved time and provided a consistent framework and the magic of demoing creative to customers and clients on mobile.
Facebook added: “We developed Creative Hub in response to the needs we heard from the creative community, who told us they needed a tool to help them experiment with content creation on Facebook and Instagram – including trying new formats, previewing ideas on mobile screens, collaborating internally and sharing mock-ups with stakeholders.”