• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Facebook ads ban unsavoury content to improve brand safety

September 14, 2017
-
Blog
-
Posted by David Hobart

Facebook has continued its brand safety drive with the release of several new measures and tools designed to combat fake news providers, improve viewability and metrics, and ensure that ads only appear alongside high-quality news and articles. The social media giant announced the new features at digital industry conference Dmexco on Wednesday.

The headline addition is the application of new monetisation rules for certain types of content. This means that any videos or resources featuring inappropriate language, explicit, adult or violent content, debated social issues, tragedy and conflict, drug or alcohol use, and the misappropriation of children’s characters are prohibited from its Instant Articles and any in-stream ads.

Advertisers will now also be able to access pre- and post-campaign reporting to see who exactly is monetising their content. This is a notable step forward, as brands previously had to use guesswork and assumptions about where ads may have been placed. They can also create lists to exclude certain publishers if required. The move should benefit those creating relevant, organic articles, as there will be less noise to cut through.

Facebook executive Carolyn Everson said that the changes were implemented to ease growing concerns among marketers who have been perturbed by several high-profile cases of ads appearing alongside unsavoury content on various social platforms. She added that a “zero-tolerance approach” would be difficult due to the sheer volume of content, but hopes that the new measures and improvements in reporting and reviewing will also help.

“At Facebook, we take very seriously our responsibility to earn and maintain the trust of our advertiser partners – and give them the confidence they need to invest in us. That’s critical to their success and ours,” Everson said. “That is why we’re introducing new monetisation eligibility standards that will provide clearer guidance on the types of publishers and creators eligible to earn money on Facebook and the kind of content that can be monetised.”

The pre-campaign analytics tool will start rolling out to brands next week, while post-campaign reporting with an overview of all ad placements is set to arrive in the coming months. Facebook also announced mid-week that it will begin working with two new viewability partners, Meetrics and DoubleVerify, to provide the solutions that brands need in each market.

 

 

 

 

Tags
Content
facebook
Facebook ads
Facebook advertising
Social
← PREVIOUS POST
YouTube lauds viewability rates and six-second Bumper Ads
NEXT POST →
Instagram releases new Stories features and tools for brands
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Indian Bloggers Protests Against ?Gag Order?

March 10, 2011
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Google Announces Panda 2.2 Update

June 10, 2011
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Study Reveals that First-in-Line iPad Users Favour Free Content

January 19, 2011
-
Blog
Read More →
Posted by David Hobart
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Facebook ads ban unsavoury content to improve brand safety - Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.