The Search Quality Evaluator Guidelines published by Google last year highlighted the need for high-quality content written by expert writers in an increasingly competitive digital landscape. Investing in the best content is a smart business move as it can be beneficial in a variety of ways including driving SEO and helping your business to establish authority in its industry.
Finding the best content writers
Outsourcing your content requirements to a third party will give you access to experienced and knowledgeable writers that have first-hand experience of the subjects you want your content to cover. Whether it is technical industry or financial advice, legal or medical information, hiring expert writers is the key to creating authoritative, engaging content which resonates with readers and leads to higher levels of social sharing.
Hiring expert writers is the best way to ensure your content addresses the questions readers are asking, is backed up by reliable data and focuses on the topic at hand. The level of expertise required depends on the subject you are covering, but professional copywriters generally have the skills needed to anticipate readers’ questions and enlighten them.
Millions of pieces of web content are shared each day, so it is incredibly important that your content stands out from the crowd. Expert writers can ensure your next blog post is authoritative, factual, unique and up to date while being search engine optimised in order to boost your Google rankings.
Content writing tips for 2016
Thin content and keyword stuffing are two practices that no longer boost search engine results. High-quality content is now of the utmost importance in digital marketing, so whether you are aiming to complete your content in-house or outsource it, focus on posting fresh, interesting articles in order to stay relevant.
Content writing ‘do nots’ for the year include writing newsfeed articles for the sake of it, guest blogging only for links, duplicating content and using link networks, as these are all outdated practices.
Video production should also be used alongside writing expert writers as part of an effective modern content marketing strategy.
