• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Content localisation increasingly important for global marketing

August 1, 2016
-
Blog
-
Posted by David Hobart

Brands and publishers need more help to optimise their content marketing strategies for a global audience, according to a new research paper. While content remains a primary means for driving traffic and generating sales, many enterprises are struggling to localise their content properly in order to reach customers in different regions.

 

Global Content Marketing’s author, Pam Didner, has revealed that issues such as deadline challenges, budget constraints and lack of support for executives are among the reasons why localising content remains a problem. Didner added that some companies also still believe that English pieces will be just as effective abroad.

 

The ability to translate existing copy correctly is increasingly important for brands, as articles are more likely to resonate with an audience if they are written in a native language. This requires a renewed focus on “bespoke content creation or rendering” for effective localisation, according to EVG’s chief content officer, Lisa Plumridge.

 

Plumridge believes that cultural references are one key area that brands can double-down on to improve their localisation efforts. While a certain writing style for English speakers in the UK or US may reap the best results, it is important to be open to changing that style to reach French or Spanish speakers, for example.

 

Custom apparel company Spreadshirt is among the companies leading the way when it comes to localising content for various countries across the globe. Taking the nuances in language into account is important when creating content, as it enables businesses to engage with customers in a meaningful way, which is great for brand image.

 

“I think our customers are smart enough to be able to see when a human is communicating with them or a machine, and I think if we rely on machine translations, we lose that authenticity, which is one of our brand pillars,” Spreadshirt’s marketing communications global head, Adam Lasky, said. “If we’re not authentic in that relationship, then that relationship ends, and customers then see themselves as simply a transaction number.”

 

In order to embrace content localisation, experts have urged companies to invest in linguistic assets to help them adopt consistent terminology for their message across various languages.

Tags
Content
Content marketing
languages
localisation
localising content
relationship
sales
Traffic
← PREVIOUS POST
Vast majority of media CEOs embracing digital content
NEXT POST →
Zefr urges brands to embrace digital content and ads for Rio Olympics
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Top tips for a successful content marketing campaign

September 21, 2016
-
Blog

You’ve decided that you want to use content marketing for your site. It’s a great choice – you’ll increase your traffic, boost customer loyalty and enhance your reputation …

Read More →
Posted by David Hobart
5 MIN READ

Best Bloggers of South Africa Announced at SA Blog Awards

September 29, 2010
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Roll over Internet Explorer – Microsoft’s new Windows 10 browser “Edge” is here

April 30, 2015
-
Blog

Last month, Microsoft gave notice that, with the advent of Windows 10, Internet Explorer was going the way of the dinosaurs and had been selected for extinction (it’ll …

Read More →
Posted by David Hobart
2 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Content localisation increasingly important for global marketing | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.