Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the importance of tailoring and optimising content for Google search cannot be understated. If you can weave in the right blend of keywords, meta information and other techniques, then you stand a better chance of cutting through the noise, engaging with consumers, and driving positive business actions.
Creative comes first
Where is the best place to start? Creative and original content. Before getting into the finer details of SEO, make sure that you are at the top of your game in content marketing terms. This means writing for an audience persona and offering them a unique value proposition, communicating your style and voice effectively to amplify its power, and coming up with a range of engaging topic ideas that are relevant and interesting for end users.
Most profitable keywords
After you have locked down the creative process, move on to keywords. You should aim to unearth words that are the “most profitable”, which can be roughly defined as being relevant and popular while offering long-tail, lower competition. Long tail basically means any keywords that are specific rather than broad. They will allow you to target interested consumers rather than a mass audience, which can help to boost organic traffic. Remember, keywords should always tie in closely with your brand, industry and the topic at hand.
Strategic placement
Keyword stuffing is a big no-no in today’s SEO landscape. You should be aiming for strategic placement rather than density. A mix of common, uncommon, emotional and powerful words is also recommended. As with most things, using every tool you have at your disposal in moderation will make for a more balanced piece of writing. Try to use keywords in headlines, and think about helping a reader navigate content with a useful subheading.
Comprehensive
Finally, make sure that you dig deep into the subject you are tackling. Research any claims thoroughly and back them up with facts or statistics. If you want to include sources, then make sure that they have high domain authority. With all these boxes ticked, you can finally conquer Google and improve your ranking in SERPs.
