Twitter has joined forces with online retail giant Amazon in a bid to aid brand marketing. If a Twitter user sees a product they want to purchase, they can now use the hashtag #amazoncart in the US or #amazonbasket in the UK to ‘bookmark’ the item. They can then carry on tweeting or checking their timeline, eventually going to Amazon to complete their purchase.
The partnership should please online businesses who are looking for new ways to use the massive social media networks to market and sell their brands and products. The opportunity to reach an unprecedented number of potential customers is huge.
Linking up with Amazon will also be a boost for Twitter. The social media platform may have seen the amount of active users grow to 255 million in the early months of 2014, but it has also reported a net loss of $132m for the first quarter.
Sanjana Chappalli, of digital marketing specialists LEWIS Pulse, believes that the Amazon partnership will help Twitter attract more advertisers: “For Twitter the revenue model is based on not just on the number of active users but also on how much time those users spend on the platform” she said. “This deal provides them with a good chance to leverage on other sites such as Amazon to help push the engagement rates up.”
In a video released about the new partnership, Amazon also seemed confident about the new partnership, stating that users would not have to switch apps and type in different passwords when buying products, or try to remember the items they had seen on Twitter.