Many businesses experience a dip in sales during the long days of summer. If you are worried about a warm-weather slump, then consider these top tips to help boost sales heading into summer.
- Refresh your content
Summer is a great time to take a hard look at your content creation strategy and look for ways to produce fresh content that addresses the consumer shift that takes place when warmer weather hits. Use seasonal keywords to craft blog posts and social media campaigns that target those summertime vibes.
Google Analytics can be helpful here, making it easy to find the right keywords that are high volume and low competition.
- Use retargeting effectively
Research has shown that the average consumer visits a brand website multiple times before committing to a purchase, and retargeting can help convert those visits to sales faster. Retargeting is a way for marketers and brands to capture consumer attention with ads even after they have clicked onto another site.
Facebook and Google both offer retargeting tools, making it easy to keep your brand top of mind with your desired audience, even when they are no longer browsing your website.
- Make a push on social media
For many marketers, summer is a great time to launch a social media campaign or make a renewed commitment to social platforms. Data shows a significant spike in social media usage during the summer months as consumers take holiday time away from work or school, so this presents an opportunity to reach a larger-than-normal audience.
Encourage followers to engage with and share your posts by incorporating seasonal hashtags, videos, GIFs or memes, or running contests and promotions that capture that summertime feeling.
- Don’t neglect mobile
Holidaymakers on the go are much more likely to engage with brands via mobile during the summer, so it is a good idea to check that your mobile optimisation is up to standard.
In addition to having a website that is optimised for mobile devices, use geotags, emojis, tagged locations, and short, light messages to increase mobile engagement and reach customers wherever they are.
It can be tempting to let your digital marketing campaigns lag during long, lazy summer days. However, summer is the perfect time to revamp your strategy and try a fresh approach to capture consumer attention and drive sales.