Nearly six out of ten business-to-business marketers believe that blogs are the most valuable form of marketing content, according to a new study by Demand Metric. The report also found that enterprises that produce blog content generate 67 per cent more leads every month compared to those that do not.
The data highlights the importance of building an effective marketing strategy that uses content to deliver valuable insights and information to targeted audiences on a regular basis. However, some marketers are still finding it difficult to create meaningful content, as they often struggle to come up with new ideas.
Brand loyalty
Further studies show that publishers still spend between one and two days on average every week sourcing information and research ideas for the content that they create. Fortunately, the benefits of content marketing are substantial, as it plays a huge role in building brand loyalty and allows enterprises to showcase their authority on important subjects in their industry.
While blogs are the most valuable channel for B2B marketers, a mix of written content, email marketing and social media endeavours is still the best method for broadening reach. Demand Metric’s study shows that nearly nine out of ten marketers now distribute content on an average of five platforms, such as Facebook, Twitter, Pinterest and Instagram.
Key influencers
The financial and business news website Finance Magnates has urged brands and enterprises to seek out “influencers” in order to better promote their content online. These influencers often have a significant following across a variety of channels, and by building a relationship, brands can use them to share blogs, newsletters and other content to reach a wider audience.
Sharing is now one of the best means of distributing content and ensuring that it is read by more people online. Finance Magnates also recommends the use of a catchy and interesting headline and sub-headline to increase clicks and drive traffic.
The latest report by Demand Metric follows a study by Content Marketing Institute, which shows that more than 75 per cent of marketers are aiming to produce more blog posts, videos, infographics and other content during the next 12 months.
