The latest annual blogger survey published by Orbit Media Studios has found that creators are spending more time on long form content and publishing fewer articles in order to engage with audiences more effectively.
Researchers collated feedback from 1,000 bloggers for the study and the main takeaway is that quality is much more important than quantity. During the first study back in 2014, two to six posts per week was the most popular schedule for bloggers, but now 22.7% say they publish just several pieces every month.
The annual report only covers individual bloggers rather than brands. It notes that the latter are actually increasing their publishing frequency to drive business results. What is likely to be a common trend for both parties is the desire to spend more time on meaningful content capable of resonating with audiences.
One in ten respondents now say they spend more than six hours writing a typical blog post and of this group, almost half claim to see “strong results” from each piece of content.
Digital marketing experts at Vertical Measures (VM) revealed that it has recently shifted to a “10x content” strategy. This approach focuses on producing something that is significantly better than the current article that ranks at the top of Google’s search engine rankings when typing in specific keywords associated with a certain topic or brand.
VM representatives added that content with rich visual elements and in-depth copy boosted the organic traffic to their website by 33.51% and blog by 49.42% during a single month earlier this year. Blogging was also responsible for an 84% uptick in traffic across the site.
