Here is some serious advice from Cherry Kwan, the Community Manager at TechWyse Internet Marketing, for bloggers who want to use social media to promote their work.
Through these tips on how to generate visitor engagement with your site and to increase the reach of your content, Kwan gives some valuable insight into how social media can be used for far more than just keeping in touch with your friends.
Any serious blogger knows that content quality is vital when it comes to generating a growing online audience, but the old adage ‘if you build it they will come’ doesn’t always work in the crowded digital world of blogs.
Using social media to promote a site is something that everyone can see would be a good idea, but exactly how to do it can be a little more complex.
Instagram, Twitter and Facebook are all recognised by major online marketing professionals as significant players in digital advertising campaigns, but for anyone with a small or non-existent budget getting social to spread the word for you can be less straightforward.
The actual timing of interactions on social media can really affect the reach and engagement rate that you achieve.
Kwan explains: “If you want to promote your blog and articles on social, you need to find out when your followers and fans are going to engage with you the post. There are several infographics and guides published that have a general time social media users engage online. However, there are also several easy to use tools that can provide a tailored posting time for your audience.”
When you work out the most active periods, which can often be affected by international time zones, you can then post at the times when your fans are more likely to be engaged.
Hashtags are actually a great way to increase all kinds of social activity, from shares, followers, engagement and click-throughs.
“When you’re choosing a hashtag for your post, you want to focus on the topic you’re concentrating on. You want to be specific when you use hashtags and stick to a specific theme or topic. The more specific you are, the more targeted the audience will be,” advises Kwan.