Bing has been busy. Not content with turning itself into one of the most advanced search engines available in respect of image search, the Microsoft-owned Bing has now turned its attention to making improvements to its video search functionality.
The video search team at Bing stated that the new video search functionality “makes searching easier and faster,” giving users the information they “need to quickly pick the right videos to watch.”
The new system incorporates the following changes:
– Bigger images: the video thumbnail included in search results has been increased in size, allowing users to more easily identify the videos they want to watch.
– More information: there is now additional information on the video search page, including information on the channel, view count and date the video was uploaded.
– “Hero” answers for songs: a search for a particular song will include in the return an enlarged thumbnail image displaying what Bing regards as the “hero” for the song. The “Hero” function is based on the top result generated for a specific song query. Users have the option of playing the video from the results page or, alternatively, clicking to be redirected to the source of the video.
– Related searches: included in search results for videos are associated searches based on a user’s original search query.
The video search updates have been developed by Bing to take account of searches on smaller screens, such as smartphones and tablets.
The changes to Bing’s video search follow on from changes announced in April to the search engine’s image search functionality. Rather than simply searching for image content, Bing users now have additional options, from viewing higher resolutions of their chosen image to being able to click through to a product page and purchase what is featured in the image. Bing has also added descriptions of whatever appears in a searched-for image. Links to Pinterest collections with the relevant images contained in them have also been incorporated.
For anyone engaged in video production, the changes to video search at Bing will be welcome news. Bing’s new video search is already up and running.