Bing Ads are looking forward to building on their recent success in the next fiscal year. David Pann, Microsoft’s General Manager for the Search Network, is confident about the future: “As great as this past year was, I’m more excited about FY15 than I’ve ever been,” he said. “All the fundamentals are set.”
In a blog post, Mr Pann recapped all of Bing Ad’s successes of the past year: he said that clicks are up by thirty per cent; there has been a big increase in mobile clicks, which are up 133 per cent from the year before, and they’ve seen wider advertiser implementation in the thirty-five markets where Bing Ads is now available around the world.
Mr Pann went on to say that Bing Ads are seeing solid growth in markets where previously Bing’s market share had not been particularly strong, including Australia. Mr Pann cited three key factors for Bing Ads’ recent advances: new algorithms and ad formats; greater commitment from publishers and effective sales teams. These factors have helped Bing Ads to gain more advertisers globally.
Bing have also benefited from partnerships and integrations with third party platforms and devices which has contributed to increasing their search volume. Bing is an integral part of Windows packages, including Microsoft’s digital assistant, Cortana, and Apple announced in June that Bing would be included in the new version of Spotlight on the Mac OS X ‘Yosemite’ operating system. It is also the default search engine on Apple’s iOS 8 mobile operating system, and Siri’s search engine of choice.
With Bing also cosying up to Amazon, Facebook, Netflix and Yelp, should Google be getting worried?