Remember the days when families would all sit around the TV and enjoy their favourite shows together? It’s unlikely to happen now. Families still sit together, and still have the TV on, but the TV screen now has some serious competition in the form of laptops, smartphones and tablets.
Most people no longer concentrate on what’s on the TV, but instead check their messages, indulge in some online shopping, send text messages, play games or chat on social media. Multi-screen entertainment has truly arrived. According to a GlobalWebIndex report, nearly two thirds of teenagers use a second screen while watching TV.
Armed with this knowledge, technology companies are seeking ways to optimise this trend. This week LG launched the Connect SDK; an open source software development kit to encourage developers to build TV optimised web apps.
Users of the Connect SDK will be able to tap an icon on their phone’s screen to beam their web content onto their smart TV. For web publishers, this could be a great opportunity to display their content on a large high-resolution screen rather than condensed on a smartphone screen.
Ohad Ben-Yoseph, LG’s director of business development, is confident about Connect SDK’s future: “For web publishers, the real opportunity for them is taking their ad load from a 4.5 inch screen or a 5 inch screen and suddenly creating inventory on a 42 plus inch screen…. You’ll see a CPM (cost per mile) uplift in that.”
Second screen devices will also maximise viewing pleasure. If you’re enjoying a new series on TV, your phone will give you details about it, or if you’re watching a football match on TV, live tweets about the game will appear next to the action. The opportunities are exciting.