Matt Cutts has been back online with more handy information for webmasters who are determined to grow their site and gain the biggest impact they can through their PageRank.
Cutts, who is Google’s head of spam, spoke about what happens when Google crawls a page and finds two separate anchor texts that lead to the same linked page, for example if your blog links to the same URL multiple times within your text.
According to Cutts, wondering about this sort of detail is “like dancing on the head of a pin.” He said: “I understand why people are curious about it but … this is sort of splitting hairs stuff. This is the sort of thing where if you’re really worried about this as a factor in SEO, I think it’s probably worthwhile taking a step back and looking at high order bits, more important priorities.”
He continued by saying: “Looking at the original PageRank paper, if you had two links from one page to another page, both links would flow PageRank. The amount of PageRank gets divided evenly in the original paper between all the outgoing links, so it’s the case that two links both go to the same page, then twice as much PageRank would go to that page.”
Cutts then spoke about PageRank in relation to using two separate anchor texts. “If they have different anchor text, that doesn’t affect the flow of PageRank” he said.
So if you want to create a site that will attract the most traffic, differences in your anchor text, or where they are placed in your text, do not make much difference. Concentrate on interesting, engaging content, user friendly features and good design, and your site should be able to hold its own.