Google AdSense is offering brands new ways to earn money from the content they publish on mobiles with a new family of ad formats known as Page-level ads. The “next-generation” formats include two new ad types, Anchor/overlay and Vignette, which will be only be shown at optimal times to increase their relevance.
Both Anchor and Vignette are optimised for websites on smartphones and tablets and won’t count towards the three-per-page ad limit. To use them, publishers only have to place a single piece of code on the page where they would like to show the ads, and they will have the ability to adjust settings at account level and enable newer ad formats without altering the code.
The Anchor/overlay ads are mobile ads that are placed at the edge of a user’s screen, while Vignette ads are full-screen and will pop up when a user navigates between different pages on a website. The latter will only be shown on a limited basis per user. Both ad types can be easily dismissed at any time in order to provide a good user experience.
Optimised mobile ads
“Today, we’re excited to introduce AdSense’s next generation ads,” AdSense Product Manager Matthew Conroy said in an official blog post. “Page-level ads is a family of ad formats that offer a new and innovative way to help you earn money from your mobile content.”
He added: “With Page-level ads, you place the same ad code once on each page that you want to show ads. They’re designed to show automatically at the right time and in the right format – potentially increasing your earnings without interfering with your users’ mobile experience.” Google has confirmed that more ad formats are on their way soon.
Meanwhile, the tech giant also alerted Analytics users in mid-week that it would finally be securing all web traffic, regardless of whether it is using HTTPS or not. Google previously encrypted traffic depending on its clients but revealed that growing privacy-related concerns had forced the change in order to protect its end users and the broader Internet.