Consumers spent a whopping $18.2bn last Valentine’s Day, proving that the holiday has become a rich opportunity for both large and small businesses to engage eager shoppers.
The following are some tips to help you grab a little extra attention this Valentine’s Day.
Leverage the power of AdWords
Not convinced there’s a market for your product this Valentine’s Day? You may be surprised. AdWords can show you exactly what consumers are looking for this year – and it’s not just flowers and chocolates. Consider seasonal keywords that may be relevant to your brand and be sure you’re collecting the proper data to craft a successful campaign.
Create a promotion or coupon
It seems cliché, but a significant number of consumers can still be tempted by a good deal. Valentine’s Day is an ideal time to offer a festive coupon or special promotional discount that can be used on a seasonal product or service, gift item or future purchase.
Push gift cards
The purchase of gift cards accounts for nearly 20% of all Valentine’s Day spending. This last-minute shopper’s staple is becoming increasingly mainstream and urging customers to buy gift cards can provide a significant revenue boost.
Up your email game
In the days and weeks leading up to Valentine’s Day, the classic newsletter or blast email could be a game-changer. Focus on your audience and don’t be afraid to adjust your message when necessary. Use email marketing to announce holiday promotions or events, offer special discounts or share information.
Post a gift guide
Even if you don’t have anything specific to offer customers this Valentine’s Day, you can still take advantage of the holiday by creating a gift guide. Take care to curate items that are related to your brand and complement it without being direct competitors. Share the guide across your social media platforms to help increase site traffic.
There are a number of ways to create a successful Valentine’s Day marketing scheme. Think carefully about what you have to offer consumers this year – both those who are eager to celebrate the day and those who would rather ignore it.