Effective planning is essential to creating high-quality, engaging content but too many content marketers fail to make this a priority. If you’re struggling to publish insightful, authoritative content that captures attention, try these six easy steps to planning a great post.
- Get to know your brand
Voice and tone really matter when it comes to creating content that resonates. Today’s consumers expect genuine connection with the brands they interact with and are quick to pass over content that seems forced, disconnected or artificial. All branded content should be in line with brand guidelines, style and overall messaging to ensure consistency.
- Get to know your audience
In addition to understanding the brand, it is essential to understand your audience. Creating content that does not specifically address the target demographic’s needs, desires, buying habits, concerns or topics they are interested in is simply adding more noise to an already crowded digital marketing space. Take some time to develop a comprehensive ideal customer profile to help guide content.
- Find the right topic
Many content creators consider topic generation one of the most trying aspects of writing quality blog posts and other published content, but it doesn’t have to be. You can make the task of deciding what to write about significantly easier by:
- Thinking about customers’ most frequently asked questions and topics that would interest them
- Performing a thorough analysis of the competition to identify gaps
- Using online tools like Ubersuggest or Google Keyword Planner to conduct keyword research
Seek out credible sources to inform your content, including experts, industry analysis, testimonials and data. Be sure to fact check and link back to original sources whenever possible.
- Use headlines to grab attention
A strong, impactful headline is one of the best ways to set your content apart from the competition. A good headline should be short, well-written and directly related to the article it introduces.
- Enhance posts with visual content
You can make a good post even better by adding visual content like high-quality photos, engaging video, colourful infographics, illustrations, animation and more. Be sure any visual content you add is in line with both the written content and overall brand voice.
Time spent planning your next post can make a big difference in ROI. Following these six easy steps can help you create better blog posts and published content to attract attention, engage your audience and drive results.