Smart marketers recognise the right time to make changes in the way they spend budget and energy to improve brand exposure and market position. Growth should always be the ultimate goal, especially as the digital presence of consumers continues to increase.
To help you stand apart from the competition and avoid getting lost in the noise, we offer these five tips for quick and easy ways you can spark growth this week.
A well-kept blog is one of the most basic and least expensive ways to reach consumers directly. Shoppers are turning to the internet by the billions every single day, so setting up a blog full of fresh, valuable content will help earn consumers’ trust and better position your brand for sustained growth.
Take some time to understand how consumers are interacting with your brand. Run A/B testing on your content, play around with email subject lines to find out what resonates or make small changes to contact forms or newsletter layouts and gauge subscriber response. For more ideas, you can check out this helpful template.
There is sometimes a tendency in digital marketing to shy away from self-promotion. Many marketers take a more passive approach, working on content creation or social media presence in the hope that quality conversions will simply happen. To really spark growth, consider pitching your brand more actively. Reach out to popular bloggers and influencers with requests for guest posts, backlinks, cross-promotion and other relationships that can add value.
Examine your lead funnel to identify potential holes and address them. It takes some trial and error but plugging these gaps in your process – gathering info from prospects, lead management, dropped prospects, etc. – can help improve your growth strategy.
Email marketing is still highly relevant. Roughly 90% of consumers check email once a day at least and a significant number of them will make purchases directly from an email. The ROI on email marketing is excellent, as well. An email campaign is simple, cheap and effective so be sure your strategy includes gathering prospect emails whenever possible.
There is much more to building a solid growth strategy than these five quick tips. However, don’t underestimate the power of a budget-friendly hack that’s easy to implement to help get things moving in the right direction.