Social media has enabled companies to remain connected and engaged with audiences during a tumultuous year that has highlighted the necessity and …
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Just four in 10 B2B marketers say that their organisation has a documented content marketing strategy in place, according to recent research …
There are always new ways to use content and optimise pages to increase the quantity, quality and traffic to your websites via …
More than a third of marketers say that content marketing is the most important topic for them heading into 2021 as they …
While video often gets the most attention in visual-based digital marketing, infographics have been doing much of the heavy lifting for brands …
Have you found it difficult to get a targeted search engine optimisation strategy in place that works in tandem with your content …
The vast majority of consumers are using digital channels much more frequently in 2020 compared to a year earlier, according to new …
Brands need to have a video marketing strategy in place to reach and engage with audiences effectively. Almost every platform now offers …
With a little over two months of the year left, planning is already underway in content marketing departments for what is expected …
Google has revealed that “almost every” search query now makes use of the BERT natural language processing tech that has changed how …
Online shoppers are browsing for content more frequently and are now more likely to purchase products after viewing that content amid a …
Six important KPIs you can use to measure SEO success Just one in 10 B2B marketers would rate their organisation’s ability to …
Seven in 10 B2B companies are planning to spend more on content creation in 2021, but, with around a third admitting that …
Creating content that is ‘SEO-friendly’ is something that almost every marketer should be striving for in 2020, but there needs to be …
SEOs optimising content for Google search may have spotted the prominence of a feature called ‘People Also Ask’ (PAA) during the last …
Three quarters of brands are now using livestreaming to engage with audiences and the format has grown in popularity this year in …
Whether to use short-form or long-form content is a dilemma that marketers are regularly faced with when crafting campaigns, and there is …
The main holiday shopping season is only two months away, with Black Friday sales now commonplace in the UK as well as …
Influencer marketing is an excellent alternative to traditional advertising as it builds on the connections that have already been established between two …
There is no better way to update your social content strategies for the last few months of the year than building from …
As organic search usage and share continues to outpace other channels in 2020, the focus is on crafting an SEO strategy that …
Google Analytics has evolved from a ‘nice-to-have’ to an essential part of SEO strategising. However, many brands still hone in on the …
The coronavirus has been a true disruptor in marketing, but there is one specific format that has soared in popularity, with access …
A third of marketers believe that visual content is the most important format for their business, putting it just ahead of blogging. …
There is always value in exploring new social media strategies, even if you have been able to distribute original content effectively on …
Bing has advised webmasters that the quality and relevance of content is of the utmost importance and that it will not index …
Google continues to dominate the market for search engines. Google Accounts for 86.36% of all desktop, table and console activity in the …
Achieving content marketing success is a constant challenge, and there are many issues that brands need to overcome to thrive. Fortunately, companies …
At one time the entirety of a company’s digital strategy could be summed up with the question, ‘Is it worth making a …
‘It takes many good deeds to build a good reputation, and only one bad one to lose it.’ – Benjamin Franklin A …
If you are new to mobile SEO, then you may be wondering how optimisation efforts diverge from the desktop counterpart and what …
Social media marketing was shaped by the pandemic during the first half of the year and the effects of that disruption will …
Even the best organic content can need a little extra push to amplify its power. Cost-effective pay-per-click (PPC) advertising can work alongside …
Managing a successful content marketing campaign in 2020 is more challenging than it was in the past. Now, you have to consider …
The global pandemic had a significant impact on content marketing strategies during the first half of the year. However, with consumer behaviour …
Did you know that the likes, comments and shares on your social media posts can contribute to better performance in search engines? …
Google announced on Wednesday that the rollout of mobile-first indexing for all sites in search has been delayed by six months to …
Marketers and SEOs often focus on crafting new content and adding new features to websites to improve the experience for users. But …
Social media is arguably the single most affordable organic marketing channel. Even start-ups and micro businesses without an online presence are still …
It can take time to manage an effective SEO strategy, but it is worth putting in the hard yards to push your …
Do you need to kick-start your social media strategy this summer and get better at creating, scheduling and publishing engaging content? Here …
Google has launched a new feature for image search results that allows users to explore topics in greater detail and could potentially …
Sudden and sharp drops in site rankings are a primary source of anxiety for webmasters, and for good reason. After putting in …
Google’s recent algorithm updates have largely focused on gaining a better understanding and insight into the queries that search users make, and …
The ‘About Us’ page is one of the most overlooked aspects despite it being a crucial brand asset that educates consumers about …
Google’s ad revenue is expected to decline by 5% this year due to a “sharp pullback” in investment from the travel industry …
Original research can support your content marketing campaigns in a number of ways. Research itself can be published as a white paper …
Pay-per-click (PPC) advertising can work in tandem with organic content marketing to drive traffic to your webpages. With budgets being constrained due …
Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …
Content marketing has taken on greater importance in 2020 for many brands. If you have been wondering whether to start an affordable …
Social media is often touted as a valuable marketing channel for SMEs and large corporations, but how exactly do you go about …
Generating consistent and reliable traffic, leads and customers with content marketing is the end goal for marketers, and it can be made …
The prospect of rolling out a regular stream of unique video content can be daunting for marketers used to managing campaigns around …
The first half of the year has certainly been a challenging one. The disruption caused by the global pandemic has brought the …
Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …
Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …
After two months of remote working, the daily grind has probably evolved from an initial shock to the system to something resembling …
Global media consumption has sky-rocketed during the last three months and people, largely confined to their homes, are spending more time engaging …
Google rolled out the second major algorithm update of the year earlier this month, and inevitably there have been big winners and …
Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to …
There have been very few content marketing formats that have made as great an impact as video has during the last ten …
Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …
Businesses across industries and verticals have been benefiting from the power of content marketing for more than a decade now, but if …
The global pandemic has fast-tracked many of the remote working schemes that companies have planned on rolling out to support a more …
Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …
With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …
A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …
Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …
Pay-per-click (PPC) marketing can drive traffic to your webpages, generate new customers and clients quickly for your business, and deliver fast and …
Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …
Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …
When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …
Content marketing generates more leads at a lower cost than traditional marketing, making it a valuable resource in times of crisis when …
Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …
Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …
With each algorithm update, Google continues to focus on search intent, so there has never been a better time to prioritise the …
If you have been feeling disengaged and unproductive in the workplace since the start of the year, you may need to switch …
There is a huge audience out there on social media, but the power of the masses and instant communications can backfire on …
Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …
In our previous blog post, we looked at three ways to use content to meet the rising digital expectations of customers and …
Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …
In 2020, using content marketing to make consumers aware of your brand and products and then push them through to the interest, …
The holiday season has come and gone, and with the new year well underway and spring on the horizon, now is a …
A social media marketing veteran has highlighted four common errors that businesses (fledgeling firms especially) make with their social media content – …
A marketing expert has shared his top strategies for creating the most engaging, tailored and customer-satisfying content for 2020. Writing in the …
Just a third of US workers feel engaged, according to a recent report by Gallup, and this detachment costs up to $605bn …
Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …
A new year and decade are finally here, but one thing that will not change in 2020 is the importance of social …
Don’t let content marketing misunderstandings get in the way of your success in 2020. With just a subtle change in your mindset, …
Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …
Seven in ten marketers say that content marketing improves their lead generation efforts and that they have data to prove how articles, …
Google’s search algorithm is ever changing, so it makes sense to seek out a few alternative traffic sources for your content. Target …
Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …
Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …
Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …
The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …
Target low-performing pages Google Analytics will list your best- performing web pages in terms of traffic volume, but it is also …
There’s a common (and expensive) practice in content marketing that may be unnecessary: paying hordes of influencers and brand ambassadors to promote …
It has become a pragmatic orthodoxy in content marketing that the best copy emphasises the underlying benefits of a product or service …
Voice search Voice search will be responsible for 50% of all online searches in 2020, according to recent research by Campaign UK. …
If you have been getting bogged down in qualitative and quantitative analysis of content campaigns, you may want to take a step …
Content There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking …
A study released last week by Immediate Future found that B2B professionals are turning to Instagram to consume content as the image-focused …
A report released this week by Immediate Future found that senior B2B buyers are craving informative and opinionated content on relevant topics …
Invest in content creation The majority of B2C professionals said they have increased their spend on ‘content creation’ during the last twelve …
Make it memorable Creating memorable content is the end game for shareability, but how exactly can you stand out from the crowd …
Recycling and repurposing content has been a major trend in 2019, especially for web copy and articles that are underperforming. Stagnant content …
High-quality written content is central to marketing and SEO success, but it is also important to spice up blocks of prose …
Waiting for perfection Stage fright can be a problem for brands that are yet to embark on a content marketing adventure, …
Blogs Blogs should be the cornerstone of every brand’s content marketing output as they are incredibly versatile. Hubspot’s latest “State of …
Great creative is the central pillar of every successful content marketing campaign, but your articles and blogs are unlikely to fulfil …
“Added value”, “relevant” and “engaging” are phrases and words that are regularly cited as the end goal for content marketing, but …
How to craft content that resonates on a regular basis Are you fed up of volatile traffic numbers and the constant …
Start with navigation The quality of your content marketing output is of the utmost importance, especially if you want to rank …
The humble blog post is one of the oldest forms of content marketing, but it has never been more relevant in …
Content marketing is more than just executing strategies and campaigns. The concept of digital content has been transformed over the last two …
New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …
Great content always starts with great ideas. If you are struggling to pinpoint the right keywords and topics that will engage audiences, …
With the New Year just three weeks away, Content Marketing Institute has published 85 predictions for the industry in 2019. It is …
Real value and lasting impact are two phrases that have been trumpeted as key content marketing trends for 2019 in a myriad …
Ever-changing social media algorithms and the rise of fake news and concerns about data privacy have made the task of managing content …
One-size-fits-all content marketing campaigns fail to appeal to the eclectic mix of consumers that populate your target audience, but breaking free from …
Algorithms can be a source of confusion for marketers, both on Google and social media. This is a problem as SEO is …
Mobile-first indexing Google launched its mobile-first index earlier this year, so brands should be doing everything they can to update content for …
CMOs are still struggling to measure the effectiveness of marketing and prove its value, according to a new Gartner report, but what …
Three-quarters of internet users want to consume content to learn about a brand’s products and services and prefer engaging articles, blogs and …
Content marketing is a complex undertaking, and with so many factors and variables involved, it is not surprising that brands and bloggers …
Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …
Editorial articles and blogs are the most popular business content format for Millennials and Generation Xers, according to a new survey released …
Holiday season is now just a couple of months away, and Google is preparing for the busy period with a new shoppable …
Capturing consumer attention and building a strong brand reputation is becoming harder than ever before. Increased competition online means that more and …
Spending time and resources on content that fails to get noticed is one of the most frustrating parts of content marketing. If …
Using Google tools to gauge essential metrics is common practice for content marketing professionals. But there are other ways to leverage the …
Every content marketer has heard the old maxim that “fresh content is king”, and, to some extent, this is absolutely true. Regular …
Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …
Digital and SEO strategies are always in flux. As big tech companies like Google or Facebook change their algorithms and policies, webmasters …
Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely …
Communication is constantly changing, and your marketing strategy has to keep up if you want to continue to grow and reach new …
There’s nothing quite like a website redesign to refresh your content and information, test out a trendy new look or colour scheme, …
Is your business ready for international expansion? The following tips can help ensure success when it’s time to take your brand global. …
There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …
Online reviews have become an increasing concern for businesses, as customers turn to independent reviews more and more to help them make …
As 2017 comes to a close, here are the top lessons we’ve learned from local searches this year: Customer data levels the …
Google has recently made official a shift in the way snippets are displayed in search results. A snippet is the page description …
Health brands must produce more relevant and targeted long-form content to feature on the first page of Google search results, according to …
A quick assessment of your site’s expired or broken pages can put you on a clear path to a more adaptive content …
Google is reportedly planning a new system of revenue sharing that would help news publishers target prospective subscribers in exchange for a …
Annie-Mai | Purecontent
