The vast majority of senior marketing executives say that their company’s performance in search is a “key indicator” of general business health, …

With the year drawing to a close, Google has shared more information and details about the slew of new search features it …

The vast majority of SEOs and marketers approach search engine optimisation with the best intentions, so you may not be familiar with …

When optimising content and webpages for SEO, you may not have considered how your stratagems could tie neatly into Google’s other search …

Financial advisors capable of sharing relevant content through the right digital channels are “better equipped” at generating new leads, engaging with clients, …

Blog posts and short articles are among the most widely used content marketing formats by manufacturing companies, according to a new study …

LinkedIn has emerged as a primary platform for B2B marketers, with 94% now using the employment-oriented site to publish content and 79% …

One of the main purposes of content marketing is to attract visitors to your website. When your content hits the right notes, …

Chief marketing officers should aim to liaise and collaborate with chief information officers to increase agility and drive profitability, according to a …

Google is considering displaying ‘visual indicators’ in search to highlight content that delivers a high-quality page experience and help users identify the …

Google confirmed this week that its Core Web Vitals will become a page experience ranking signal in search alongside other factors, including …

Social media has enabled companies to remain connected and engaged with audiences during a tumultuous year that has highlighted the necessity and …

Google has released a new search guide about holiday shoppers to help marketers understand recent changes in consumer behaviour, with the view …

Agency staff perform much better than in-house counterparts across a complete spectrum of digital marketing competencies, according to a new report released …

Just four in 10 B2B marketers say that their organisation has a documented content marketing strategy in place, according to recent research …

There are always new ways to use content and optimise pages to increase the quantity, quality and traffic to your websites via …

More than a third of marketers say that content marketing is the most important topic for them heading into 2021 as they …

Brands using Instagram for video marketing in the run-up to Christmas will now be able to host live streams for four times …

While video often gets the most attention in visual-based digital marketing, infographics have been doing much of the heavy lifting for brands …

Have you found it difficult to get a targeted search engine optimisation strategy in place that works in tandem with your content …

The vast majority of consumers are using digital channels much more frequently in 2020 compared to a year earlier, according to new …

Google has cleared up confusion about passages within content after stating that blocks of text in an article or blog won’t be …

Brands need to have a video marketing strategy in place to reach and engage with audiences effectively. Almost every platform now offers …

With a little over two months of the year left, planning is already underway in content marketing departments for what is expected …

Google has revealed that “almost every” search query now makes use of the BERT natural language processing tech that has changed how …

Online shoppers are browsing for content more frequently and are now more likely to purchase products after viewing that content amid a …

Six important KPIs you can use to measure SEO success Just one in 10 B2B marketers would rate their organisation’s ability to …

Seven in 10 B2B companies are planning to spend more on content creation in 2021, but, with around a third admitting that …

The demand for online content is soaring, but B2B marketers are struggling to satiate consumers by producing enough quality blogs and articles …

Publishing content that creates an emotional bond with consumers is the best way to drive sales over the festive period, according to …

Creating content that is ‘SEO-friendly’ is something that almost every marketer should be striving for in 2020, but there needs to be …

SEOs optimising content for Google search may have spotted the prominence of a feature called ‘People Also Ask’ (PAA) during the last …

Google is putting high-quality content front and centre in search with a ‘News Showcase’ format that will include interactive story panels and …

Three quarters of brands have increased their spend on influencer marketing in 2020 and many are exploring more “platform agnostic” campaigns to …

Three quarters of brands are now using livestreaming to engage with audiences and the format has grown in popularity this year in …

Whether to use short-form or long-form content is a dilemma that marketers are regularly faced with when crafting campaigns, and there is …

Google rewrites meta descriptions for the vast majority of pages in the top listings in search results to increase their relevance, according …

TikTok has topped the inaugural Global Ad Equity index published by media company Kantar after beating off competition from Instagram, Google and …

The main holiday shopping season is only two months away, with Black Friday sales now commonplace in the UK as well as …

Influencer marketing is an excellent alternative to traditional advertising as it builds on the connections that have already been established between two …

Google has confirmed that crawling over the new HTTP/2 architecture will start for some websites in November as it looks to cut …

Google has advised SEOs that including keywords in a domain name offers no search ranking benefits and instead urged brands to build …

There is no better way to update your social content strategies for the last few months of the year than building from …

As organic search usage and share continues to outpace other channels in 2020, the focus is on crafting an SEO strategy that …

Google has outlined a few of the features it has added during the last 12 months to deliver “reliable information” to users …

Content with a word count of 1,000 or less earns the most backlinks and is more likely to be shared by people …

Google Analytics has evolved from a ‘nice-to-have’ to an essential part of SEO strategising. However, many brands still hone in on the …

The coronavirus has been a true disruptor in marketing, but there is one specific format that has soared in popularity, with access …

Websites that have slumped in search rankings following a core algorithm change can recover before the next update if issues are addressed, …

Marketers should create “conversational” content around product and service FAQs to improve SEO for voice search, according to a new study about …

A third of marketers believe that visual content is the most important format for their business, putting it just ahead of blogging. …

There is always value in exploring new social media strategies, even if you have been able to distribute original content effectively on …

Bing has advised webmasters that the quality and relevance of content is of the utmost importance and that it will not index …

Young people in the UK are becoming increasingly wary of support from brands for popular social and charitable causes after a new …

Google continues to dominate the market for search engines. Google Accounts for 86.36% of all desktop, table and console activity in the …

Achieving content marketing success is a constant challenge, and there are many issues that brands need to overcome to thrive. Fortunately, companies …

Google says that there may now be fewer FAQ rich results being served to users in search results following concerns that the …

Google has announced that it is adding new features to Activity Cards. Activity Cards were introduced back in January 2019, with the …

At one time the entirety of a company’s digital strategy could be summed up with the question, ‘Is it worth making a …

‘It takes many good deeds to build a good reputation, and only one bad one to lose it.’ – Benjamin Franklin A …

Mozilla has reached an agreement to continue to keep Google as the default search engine on its Firefox web browser. The news …

Google’s Core Web Vitals will soon be used as a ranking signal in search, but only 12% of mobile pages would pass …

If you are new to mobile SEO, then you may be wondering how optimisation efforts diverge from the desktop counterpart and what …

Social media marketing was shaped by the pandemic during the first half of the year and the effects of that disruption will …

The majority of companies are now spending more money on marketing compared to before the global pandemic amid a renewed focus on …

Financial institutions that adopt a “marketing mindset” for digital transformation schemes deliver a better-than-expected return on investment (ROI) from cloud-based initiatives, according …

Even the best organic content can need a little extra push to amplify its power. Cost-effective pay-per-click (PPC) advertising can work alongside …

Managing a successful content marketing campaign in 2020 is more challenging than it was in the past. Now, you have to consider …

Companies crafting news content can now occupy two spots in Google’s ‘Top Stories’ carousel after the search giant rolled out a new …

Google says ‘work from home’ searches have soared

Google has advised site owners to use a new structured data markup related to ‘work from home’ after revealing that searches for …

Six key content trends you need to focus on

The global pandemic had a significant impact on content marketing strategies during the first half of the year. However, with consumer behaviour …

woman using social media for engagement

Did you know that the likes, comments and shares on your social media posts can contribute to better performance in search engines? …

Social media usage at all-time high for UK consumers - woman using iPad

Two-thirds of consumers will increase social media usage in a post-lockdown world after becoming accustomed to reading and watching content. A new …

Google delays mobile-first indexing to March 2021

Google announced on Wednesday that the rollout of mobile-first indexing for all sites in search has been delayed by six months to …

man using laptop for content pruning

Marketers and SEOs often focus on crafting new content and adding new features to websites to improve the experience for users. But …

social media reactions

Social media is arguably the single most affordable organic marketing channel. Even start-ups and micro businesses without an online presence are still …

Google has advised SEOs to optimise for a variety of factors and consider taking different paths to get their desired outcome after …

More than a quarter of people click on the first organic result in Google search rankings, according to a new study published …

Six ways to boost your performance in search rankings

It can take time to manage an effective SEO strategy, but it is worth putting in the hard yards to push your …

Ten great social media marketing tactics

Do you need to kick-start your social media strategy this summer and get better at creating, scheduling and publishing engaging content? Here …

YouTube tests features that make ads more immersive

YouTube has started testing several new ad formats as it attempts to create an online ad environment that helps brands and consumers …

Google launches new feature for images in search

Google has launched a new feature for image search results that allows users to explore topics in greater detail and could potentially …

What factors can negatively impact site rankings?

Sudden and sharp drops in site rankings are a primary source of anxiety for webmasters, and for good reason. After putting in …

How to overcome these common B2B content challenges

The majority of B2B buyers rely on content to research and make important decisions. However, marketers in this space say that they …

SEOs report increased workloads during pandemic

Almost half of professional SEOs say that their workload has increased since the onset of the global pandemic as more businesses move …

Has voice search usage grown in 2020?

Voice search was tipped as a major trend for 2020, but a new study by Perficient has found that usage has actually …

What’s the best way to optimise for page speed?

Google’s recent algorithm updates have largely focused on gaining a better understanding and insight into the queries that search users make, and …

How to create a memorable ‘About Us’ webpage

The ‘About Us’ page is one of the most overlooked aspects despite it being a crucial brand asset that educates consumers about …

TikTok unveils new For Business ad portal for marketers

Short-form video sharing app TikTok has launched a new For Business initiative that aims to help brands use ad products and publish …

Google’s annual ad revenue to decline for first time

Google’s ad revenue is expected to decline by 5% this year due to a “sharp pullback” in investment from the travel industry …

What’s the best way to conduct original research?

Original research can support your content marketing campaigns in a number of ways. Research itself can be published as a white paper …

Track these four PPC metrics for profitable campaigns

Pay-per-click (PPC) advertising can work in tandem with organic content marketing to drive traffic to your webpages. With budgets being constrained due …

Personalised content drives revenue for 93% of companies

Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …

PR-shy private investment management firms are embracing content

Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week …

Why you need up your content marketing game

Content marketing has taken on greater importance in 2020 for many brands. If you have been wondering whether to start an affordable …

How to reach audiences with content on social media

Social media is often touted as a valuable marketing channel for SMEs and large corporations, but how exactly do you go about …

The future of marketing after COVID-19

Marketers are focused on nurturing leads and retaining customers following budget and headcount reductions due to COVID-19, according to a new study …

Google removes 25bn spam pages from search every day

Google says that it removed 25bn pages of spam from search results every single day last year as part of its continued …

How to create your own content marketing funnel

Generating consistent and reliable traffic, leads and customers with content marketing is the end goal for marketers, and it can be made …

Awesome video content ideas you can use this summer

The prospect of rolling out a regular stream of unique video content can be daunting for marketers used to managing campaigns around …

Cloud adoption fast-tracked to support remote workers

A new study by Citrix Systems is the latest to show that the global pandemic has been a major catalyst for digital …

Can news articles improve the quality of a website?

News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …

Your content strategy roadmap for the rest of 2020

The first half of the year has certainly been a challenging one. The disruption caused by the global pandemic has brought the …

What’s the best way to track Google’s Core Web Vitals?

Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …

Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …

Marketers should “banish silos” and centralise the management of content to reduce the amount of time and resources that are wasted completing …

How to boost your SEO with video content

Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …

How to optimise your schedule when working remotely

After two months of remote working, the daily grind has probably evolved from an initial shock to the system to something resembling …

Is content still a priority for healthcare marketers?

Healthcare marketers have faced more challenges than most during the last three months, but many are still prioritising the publication of content …

Number of content requests from B2B buyers rises again

The number of content requests from B2B buyers has risen for the third year in a row, according to a new report …

Five ideas for eye-catching infographics

Global media consumption has sky-rocketed during the last three months and people, largely confined to their homes, are spending more time engaging …

How to respond to the May 2020 Google core update

Google rolled out the second major algorithm update of the year earlier this month, and inevitably there have been big winners and …

Exceptional digital customer experience essential for consumers

The use of relevant and accurate web copy on product pages is closely linked to “exceptional” customer experiences, according to new research …

UK SMEs say marketing crucial during the pandemic

Content marketing is viewed by UK SMEs (small to medium-sized enterprises) as a vital tool for communicating with customers about new products …

Why in-depth keyword research pays off

Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to …

Why you NEED to incorporate video in your marketing strategy

There have been very few content marketing formats that have made as great an impact as video has during the last ten …

Are companies lacking skilled staff for content marketing?

Two-thirds of companies say that a lack of access to skilled staff is making it difficult to manage content marketing campaigns effectively, …

Google starts rolling out May 2020 core algorithm update

Google started rolling out the second major algorithm update of the year on Monday as it continues its “mission” to deliver relevant …

What’s the best way to optimise webpages for user experience?

Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …

What’s the best way to pitch content marketing to executives?

Businesses across industries and verticals have been benefiting from the power of content marketing for more than a decade now, but if …

What’s the best way to use internal linking?

Google has warned against trying to “game the algorithm” when using internal linking as it will always take into account what’s best …

Google said that search and ad revenue fell to $24.502bn during Q1 2020, but the company’s overall revenues beat expectations despite it …

The global pandemic has fast-tracked many of the remote working schemes that companies have planned on rolling out to support a more …

Can you convert more leads with Google Remarketing Ads?

Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …

Coronavirus content resonating with consumers, research finds

Engagement for ‘work from home’ content has increased by 76% on LinkedIn during the global pandemic amid rising demand from B2C and …

Google launches identity verification for advertisers

Advertisers using Google Ads will soon need to verify their identity as part of a new system that aims to increase “transparency, …

Can you update old content to improve on-page SEO_

With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …

A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …

There were 16 days of search results volatility during the three-week period to early April, according to new data published by SEO …

Has COVID-19 impacted how marketers use web content?

More than two-thirds of marketers are now using more web content compared to before the outbreak of COVID-19, according to a new …

Five ways content marketing can support your business

Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …

Are you making these PPC advertising mistakes

Pay-per-click (PPC) marketing can drive traffic to your webpages, generate new customers and clients quickly for your business, and deliver fast and …

Marketers have a chance to reach “literally captive audiences”

Content marketers have an opportunity to engage with “literally captive audiences” during the lockdowns being implemented across Europe and in North America, …

Which channels would marketers focus on during a potential recession?

A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …

Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …

Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …

UK legal case may force Google to reveal search algorithm details

Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …

Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …

When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …

Can you craft compelling content for difficult niches

Content marketing generates more leads at a lower cost than traditional marketing, making it a valuable resource in times of crisis when …

Can Google Trends help SEOs during a pandemic?

SEO experts have recommended using the Google Trends website to keep pace with the shift in popularity of certain search queries amid …

Content is a “company’s most important asset”, says ABC

Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …

How to get to use content to boost your Google rankings

Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …

Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …

The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and …

How to align content with search intent and boost SEO

With each algorithm update, Google continues to focus on search intent, so there has never been a better time to prioritise the …

Google recommends “awesome” content and organic promotion for SEO success

Brands need to create and publish “awesome” content and then promote it in some way to improve the chances of better organic …

Three ways to avoid burning out at work

If you have been feeling disengaged and unproductive in the workplace since the start of the year, you may need to switch …

‘Quality of content’ tops Google’s search priority list, say SEO experts

The ‘quality of content’ will be Google’s biggest priority in search during the next 12 months, according to a new study of …

Content marketing is a fundamental aspect of excellent consumer experiences and plays a major role in bringing “moving parts” together to satisfy …

Six common social media mistakes you need to avoid

There is a huge audience out there on social media, but the power of the masses and instant communications can backfire on …

UK government’s AI advisor wants to regulate social media algorithms

The UK government’s AI advisory body believes that new laws are required to control social media algorithms and regulate how tech giants …

Optimise your content marketing strategy with these five trends

Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …

Copywriting and SEO are among the top five trends and hard skills for marketing teams to incorporate during the 2020s, according to …

Digital skills a “key gap” for financial companies as workplace culture stagnates

A third of financial brands believe that digital skills are a “key gap” in their business, while just a quarter believe that …

In our previous blog post, we looked at three ways to use content to meet the rising digital expectations of customers and …

Marketers to expect major growth in content-driven campaigns in 2020:21

The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …

Three ways to meet rising digital expectations in the B2B industry

Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …

Google rolled out an update on Wednesday (22nd January) to prevent webpages from being duplicated on the first page of SERPs after …

Two-thirds of retailers admit that their creative processes and marketing distribution take too much time amid growing demands from customers for high-quality …

In 2020, using content marketing to make consumers aware of your brand and products and then push them through to the interest, …

Google’s core algorithm update for January delivered “incredible increases” for niche content and had an impact across almost every category, according to …

Content

The holiday season has come and gone, and with the new year well underway and spring on the horizon, now is a …

Google has confirmed that structured data has no impact on search engine rankings and is merely a way to make pages appear …

Google’s January core update is big, and nearly complete

Most of the January core update from Google, which began its rollout this Monday (13th January) at midday, has been completed, the …

A social media marketing veteran has highlighted four common errors that businesses (fledgeling firms especially) make with their social media content – …

A marketing expert has shared his top strategies for creating the most engaging, tailored and customer-satisfying content for 2020. Writing in the …

Google’s Danny Sullivan announced via Twitter this Monday morning that the search colossus was rolling out a new core update. Essentially, this …

Business ratings and reviews giant Yelp has intensified its efforts to crack down on fake business reviews by targeting phoney ‘review rings’. …

Instagram’s meteoric rise to success was one of the major social media stories in the 2010s, but user growth may finally be …

Productivity boosting tips

Just a third of US workers feel engaged, according to a recent report by Gallup, and this detachment costs up to $605bn …

YouTube has banned all personalised ads on videos that are “made for kids” as it continues its efforts to improve child safety …

Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …

A company’s ‘ethics’ are now a prime consideration for consumers prior to purchase, with eight in 10 people now taking the time …

Google’s John Mueller says that headings are a “bit overrated” in terms of SEO and that their primary purpose is to “frame” …

A new year and decade are finally here, but one thing that will not change in 2020 is the importance of social …

User-generated content (UGC) can boost brand affiliation and deliver audience insights, but spam and excessive amounts of UGC can have a detrimental …

Don’t let content marketing misunderstandings get in the way of your success in 2020. With just a subtle change in your mindset, …

How Google rates the Expertise, Authority and Trust (E-A-T) of a website is more important for hubs where information is “critical for …

Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …

Google may have traditional search locked down, but it currently lags behind Apple and Microsoft in the virtual assistant market, according to …

Search engine optimisation is always evolving, with new algorithms and updates rolling out nearly every week. This can create uncertainty for marketers, …

Google’s crackdown on fake news has helped it to hit a new milestone of serving up 11m fact-checked articles every single day. …

Google will now more accurately report Indexed Pages in Search Console following the rollout of an update earlier this week (15th December). …

Social media management is defined as the process of creating content and scheduling it for release on leading social platforms such as …

Travel brands need to create and distribute genuine content to win over customers tired of seeing stock images with perfect beaches and …

Digital marketing is here to stay, but with a new decade just a couple of weeks away, you might find value in …

Google is helping marketers to discover top trending product searches with the launch of a new website called ‘Shopping 100’. On Friday, …

The majority of B2C companies are now outsourcing one or more of their content marketing activities, according to the latest annual ‘B2C …

Google’s BERT technology has shaken up the SEO world in recent weeks and its impact will continue to be felt into 2020, …

Google is now revolutionising search results worldwide with its BERT technology after confirming on Tuesday that the advanced algorithm is live globally …

Have you ever wondered why your content marketing isn’t going as planned? Content can fail for a whole variety of reasons, and …

Personalisation is set to be a key growth driver in marketing in 2020, but a new study by Gartner says that marketers …

The way that search results are structured may be helping webpages listed lower on the first page of rankings to get views …

A CMI study found that a third of organisations are doing a poor or average job of bringing metrics and goals together …

Google is now using an AI-based system called neural matching to improve the quality of local search results and confirmed on Tuesday …

2020 is now less than a month away, and with the new decade will come an opportunity to update and overhaul B2B …

Ahead of Cyber Monday, and a potential spike in web-based queries, a new study by BrightLocal has found that organic search accounts …

Twitter has published a new report based on the “cultural insights” it has observed on the social media platform during the last …

Website blog Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe …

Google continues to be the dominant force in search ad spending in the US, according to a new report published by eMarketer. …

Before you work with an agency on a brief for a content marketing piece, it may be a good idea to run …

Search engine optimisation is a difficult process to master, and Google has warned against following what bigger sites are doing without thinking …

Centralised data management is the key to unlocking high-quality, personalised content experiences, according to a new study by Oracle and Forrester Consulting. …

Customer feedback can help to shape and inform your content marketing campaigns, but how exactly do you go about collecting information on …

Instagram is hoping to make its social platform a more welcoming and less pressurised environment for young people after removing likes as …

Engaging content is a “game changer” according to Celum, a cloud collaboration service that believes companies must outline clear objectives, be meticulous …

Google says that recent core algorithm updates are a more likely cause of website traffic declines rather than the new BERT technology …

A new study by The Economist Group is the latest to find that C-Suite executives often undervalue the role that marketing plays …

Google hailed a big leap in search tech earlier this month after rolling out something called BERT, an algorithm designed to improve …

There is a direct link between the quality of content and the willingness of consumers to view ads in digital environments, according …

Play the long game Content marketing will always deliver results, but it can take a few months to build a loyal, devoted …

Content campaigns can support “brand activism” and help marketers to align a company with important trends, issues and topics, according to new …

Outsourcing content creation has enabled manufacturing companies to communicate more complex topics and themes to audiences, according to a new study released …

Only large corporations have documented strategies A plan of action will better support content marketing efforts, whether you are a micro business …

More than two-thirds of UK enterprises want to produce more marketing content, according to a new report published by Canto. Canto recommends …

Post blog content Blogs have been the cornerstone of successful content marketing campaigns for more than a decade, and they continue to …

Voice search is a major trend for 2020, but a new study by digital transformation consulting firm Perficient Digital has found that …

Google rules the roost in search, but a new study by rival engine DuckDuckGo claims that more people would use alternative options …

Be mobile-friendly ‘Mobile readiness’ is a well-worn phrase now but is no less relevant as consumers demand greater quantities of content optimised …

Mobile search was a primary growth driver for Google in Q3 as its advertising revenues increased 17% to $33.9bn and click volume …

Digital marketing in Western countries is often rooted in English language content, but there are times when you may need to deliver …

Google is set to usher in a new age for search engine algorithms after launching a new neural networking-based technology called BERT, …

Content creation is the most popular activity for outsourcing, and the majority of B2B brands now use agencies and other third parties …

Three-quarters of brands say that content marketing increases leads and engagement, but to really get the most out of campaigns and drive …

Creating Brexit-related content can help publishers and brands engage with readers in the UK who are “hungry” for information about developments in …

Long-form blogs The majority of marketers believe that blog posts are the single best format for inbound marketing. This is a technique …

Google says that status codes are the first port of call for content crawling as the number provides a quick and clear …

Content marketers should begin optimising now for the rise of ‘v’ – voice and visual search – a fast-growing innovation whose time …

Businesses will soon be able to use two innovative ways in order to reach their Google Ads target demographics within Google Search. …

Four in ten marketers expect an increase in tech investment during the next 12 months as AI, automation and analytics continue to …

Facebook revealed a few tips to help brands to “holiday-ready” their marketing campaigns earlier this week as it launched a raft of …

Facebook is preparing for the busy pre-Christmas shopping period with the rollout of several new tools designed to make it easier for …

Spiderman, Clown and Witch feature in the top ten trending keywords for Halloween clothing, according to Google, which has released its annual …

A recent survey by Episerver found that B2B decision-makers are desperate to improve digital experiences to engage with clients and customers. The …

Marketers who publish relevant content and update their websites regularly can win big and separate themselves from the “losers in this race” …

Black Friday and the start of the holiday shopping season is just six weeks away, so you might be on the lookout …

There has been a 350% spike in search interest for ‘near me’ and ‘local’ queries in the US compared to a decade …

Companies complying with the EU’s General Data Protection Regulation (GDPR) are seeing an increase in their targeted leads for marketing, according to …

With just three months of the year left, marketers now have their eye on strategies for 2020, and as content marketing takes …

Google appears to be preparing for the release of its new Stadia gaming platform after testing a new-look search results page for …

Marketers are always looking for new ways to drive traffic to content, and the social media site of the moment, Instagram, might …

Google’s latest broad core algorithm update did not cause as much upheaval in search engine rankings as the previous change in …

Personalised content will be at the top of the marketing to-do list for business-to-business organisations in 2020, according to a new study …

Seven in ten marketers say that content marketing improves their lead generation efforts and that they have data to prove how articles, …

Google released its latest broad core algorithm update late on Tuesday (24th September) after giving webmasters a heads-up via a tweet and …

Keyword research Manually searching for keywords is a pain and unnecessary in a world where digital tools can not only reduce the …

Mobile is now truly a disruptive force in marketing, according to a new report by WARC. The report shows that 94% of …

B2B brands delivering ‘buyer enablement’ content through the right channels can drastically increase a buyer’s confidence when making decisions and drive sales …

Maximising your content marketing budget will drive better return on investment and make your campaigns more streamlined and efficient. Here are five …

Google is now breaking down the ‘key moments’ in videos with a visual timeline as it continues its efforts to help users …

Google’s search algorithm is ever changing, so it makes sense to seek out a few alternative traffic sources for your content. Target …

Authoritative news content will remain “highly visible” in Google for a longer period after the search giant tweaked its algorithm to add …

IT professionals are baffled by the constant use of buzzwords such as ‘call to action’ and ‘omnichannel’ and believe that they are …

Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …

As the battle for dominance in search engines reaches fever pitch, a new study by Yext and Forbes has found just 50% …

Website changes A decade ago, copy on websites was primarily centred on product descriptions, with webpages largely being a product or service …

Google’s John Mueller says that broad core algorithm updates do not aim to penalise webpages and instead merely push content that is …

Ad viewability in the UK increased to 70.9% during the first half of the year, a rise of 7.5 percentage points, following …

Two-thirds of the content marketers enjoying the most success from their campaigns have a documented strategy in place, according to recent research …

Blogs are the preferred content marketing format for B2B marketers attempting to drive lead gen and awareness, according to a new report …

Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …

Google will let Search Console users mix the old with the new when it launches its updated version of the service in …

Combining high-quality content with digital tools has enabled enterprises to deliver a 72% increase in new leads and a similar rise in …

Summer is almost over, and with just four months of the year and decade left and a busy festive season on the …

Voice search has been described as a “winner takes all” environment by experts, but marketers are still overlooking its importance as just …

Content marketing is not art and instead exists to serve a function, for the brand but especially for the end user, who …

A third of SEOs want more support for forecasting amid concerns that a disconnect with senior-level management is hindering their ability to …

Only 20% of enterprises are effectively personalising content at scale despite 88% agreeing that they need to deliver more relevant and tailored …

Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …

Data blindspots and the inability to determine the success of campaigns remain major challenges for marketers at a time when the demand …

Mobile-friendly Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen …

A new era of voice-dominated search could be on the horizon after a report released last week by eMarketer found that voice …

Organic search engagement now accounts for 45% of all click-based actions on Google, according to a new report by tech platform SparkToro, …

The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …

The dangers of being featured alongside dangerous or extremist ads online have been outlined again by a new study from the Trustworthy …

More than two-thirds of B2B marketers are regularly using content marketing to build brand authority, credibility and leadership. Here are a few …

Retailer advertisers are set to spend $15.65bn on search next year, according to a new report by eMarketer, which found that paid …

A consumer’s mental state may affect how receptive they are to content, as a new study by Aki Technologies has found that …

Content marketing can help your brand to reach new audiences, drive engagement, and support key business objectives cost-effectively. It’s also trackable and …

Bringing digital marketing functions back in-house will come at the cost of creativity and productivity due to a lack of access to …

Formatting is the canvas Words are the root of content marketing materials, but you also need to support high-quality prose and messages …

Android users will be able to select a search engine of their own choosing when setting up a new smartphone from next …

Google has updated its guidance for Core Algorithm Updates by adding four key question areas that brands should focus on to ensure …

  Target low-performing pages Google Analytics will list your best- performing web pages in terms of traffic volume, but it is also …

Google is making it easier for brands to find the best keywords for content campaigns with an updated Planner tool that will …

Publishing high-quality content is a very important piece of the marketing puzzle, but you also need to keep an eye on the …

Creating “attention-grabbing” content is crucial for brands eager to tap into the psychological motivations of high-level tech buyers, according to a new …

After unveiling the proposal in May, Google Images has this week launched an exciting new tool for creative content marketers: “Swipe to …

There’s a common (and expensive) practice in content marketing that may be unnecessary: paying hordes of influencers and brand ambassadors to promote …

Third-party cookies, the principal means that marketers have relied upon for 25 years for targeting, retargeting, display advertising and general behavioural marketing, …

It has become a pragmatic orthodoxy in content marketing that the best copy emphasises the underlying benefits of a product or service …

Google has just added a “JavaScript SEO basics” page to its Search developer’s guide. This covers useful general descriptions of how Google …

DuckDuckGo continues to grow in popularity as a privacy-focused alternative to the likes of Google after recently celebrating a milestone 40 million …

Mix long and short form The beauty of content marketing lies with its versatility and scalability. Short-form content is perfect for social …

Google may be ready to make content even more shareable in search results after SEO experts spotted new icons in SERPs that …

Voice search Voice search will be responsible for 50% of all online searches in 2020, according to recent research by Campaign UK. …

Creating and distributing “high impact” content can drive a 200% increase in leads while costing considerably less than standard outbound marketing, according …

Brands using influencers to amplify the power of content require a steady stream of content to be successful, according to a new …

If you have been getting bogged down in qualitative and quantitative analysis of content campaigns, you may want to take a step …

Video is now the primary storytelling format on Instagram as brands turn to more creative clips rather than static images and visuals …

Social reach Broad metrics are not always the best way to determine the success of your social content efforts, but reach bucks …

Google says that it recently tweaked its search algorithm to ensure that only relevant and authoritative content is surfaced during trending events …

Content is now “super important” for modern businesses due to the rising cost of paid media and search, according to Online Marketing …

A new study by Heinz Marketing and PAN Communications has found that two-thirds of brands are now more confident in their ability …

Organisations are now more confident in their ability to align content marketing campaigns with ROI, but many still believe that analytics and …

Set high standards Creating something truly valuable does take time and effort, but it is a worthy goal for all brands as …

LinkedIn is on a mission to serve content that makes people “more productive and successful” after confirming changes to its algorithm that …

New research by the Local Search Association and SOCi is the second study this week to reveal the importance of localised content …

Content There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking …

Consumers now crave localised content that is based on their own culture and that speaks to them personally, according to a new …

The quality of your content is not just based on writing and creativity, but also covers factors such as formatting and calls …

Twitter users will no longer be able to add precision location tags when they post content on the platform after the social …

Two-thirds of agencies are now working with more content marketing clients compared to a year ago, according to the inaugural “Agency Survey” …

Creating content and distributing it on social media can be challenging if you are a micro or small enterprise without access to …

More than half of consumers unfollow brands on social media if they post “irrelevant content”, while a third will turn off if …

Just ad-lib Strategies need to be communicated from the top down and be documented so that everyone is singing from the same …

Google has added colourful flourishes and fresh icons to desktop search results as part of a new design, which was first spotted …

The majority of agency teams are capable of producing five or more pieces of content every week, but just a third of …

Driving engagement on social media is becoming more challenging due to the rise of ads and the ongoing quest for visibility on …

Google began rolling out its June 2019 core algorithm update last week, but the changes have not been well received by two …

A study released last week by Immediate Future found that B2B professionals are turning to Instagram to consume content as the image-focused …

More than a third of smaller enterprises are now publishing content “consistently” and the majority want to create more visuals for their …

Brands with content occupying one of the top three organic search positions in Google are more likely to be surfaced in voice …

A report released this week by Immediate Future found that senior B2B buyers are craving informative and opinionated content on relevant topics …

Tech brands “need to step-up” their content marketing efforts to reach and engage with senior buyers or “risk being ignored” entirely according …

Invest in content creation The majority of B2C professionals said they have increased their spend on ‘content creation’ during the last twelve …

Accessibility for people with disabilities remains a problem even on the highest-ranking websites on Google according to a new study by Searchmetrics. …

B2B buyers are “hungry” for content that aids their decision-making according to a new study by Skout, which states that informative digital …

Organic traffic has dropped off Organic traffic is the cornerstone of a successful content marketing campaign. If there has been a drop …

Almost all social media users now visit four or more platforms every day and visual content still rules the roost in terms …

Make it memorable Creating memorable content is the end game for shareability, but how exactly can you stand out from the crowd …

Google is giving search results a summer makeover with a new look featuring web page branding and favicons as it continues efforts …

Three-quarters of B2B professionals consume content for two hours or more every week and articles, whitepapers and blog posts are among the …

The planning, creative and distribution phases of content marketing take up a significant portion of your time and resources, so you don’t …

SMEs are still falling short in terms of documenting their marketing strategies and are not investing enough annual revenue into the practice, …

The success of content marketing campaigns is dependent on your ability to execute plans and strategies effectively, and a major part of …

Each year, the Content Marketing Institute (CMI) undertakes extensive research that provides valuable insights on how marketers have allocated their resources and …

Google announced this week that it will soon increase the number of ads it displays on mobile devices. For the first time, …

If you don’t spend time evaluating trends in social media to improve your content marketing strategy, you’re probably missing out on an …

A new study found that consumers were more likely to engage with a brand’s website after three pageviews of personalised content. In …

Internet users have many options available to them. When they need a product or service, they can use the internet to conduct …

Consumers across all age groups are now more receptive to online ads and are becoming less concerned about auto-play content and ad …

Content marketing is now a “must have” for financial tech companies, according to a new study by BackBay Communications, which shows that …

Recycling and repurposing content has been a major trend in 2019, especially for web copy and articles that are underperforming. Stagnant content …

Facebook has tweaked its video ranking algorithm to serve up more relevant content for users on its platform. In a blog post …

High-quality content is always the end goal for creatives, marketers, and brands, but what does this rather vague term actually mean, and …

Google is aiming to educate and entertain marketers with a new video series based on search engine optimisation myths covering topics including …

Four in ten marketing leaders believe that artificial intelligence (AI) is enabling them to improve personalisation and deliver digital content and experiences …

Documented strategies work Experts have been espousing the benefits of documented strategies for some time, so there’s no excuse not to have …

Brands will increase their spending on video content by 25% this year as the ad industry makes its first steps towards becoming …

Focusing on a single format Marketers recently admitted to feeling overwhelmed by the scale of the tools and platforms available to them. …

Voice search is potentially a “winner takes all” environment for marketers, and brands that fail to funnel enough investment into new tech …

Businesses are now taking a more strategic approach to content marketing, but many are still using brute-force and ad-hoc methods due to …

Content marketing costs 62% less than comparable marketing tactics and delivers greater results, but even with the inherent effectiveness of high-quality …