News Desk

All the posts published.

Google rewrites meta descriptions for the vast majority of pages in the top listings in search results to increase their relevance, according …

TikTok has topped the inaugural Global Ad Equity index published by media company Kantar after beating off competition from Instagram, Google and …

Google has confirmed that crawling over the new HTTP/2 architecture will start for some websites in November as it looks to cut …

Google has advised SEOs that including keywords in a domain name offers no search ranking benefits and instead urged brands to build …

Google has outlined a few of the features it has added during the last 12 months to deliver “reliable information” to users …

Content with a word count of 1,000 or less earns the most backlinks and is more likely to be shared by people …

Websites that have slumped in search rankings following a core algorithm change can recover before the next update if issues are addressed, …

Marketers should create “conversational” content around product and service FAQs to improve SEO for voice search, according to a new study about …

Young people in the UK are becoming increasingly wary of support from brands for popular social and charitable causes after a new …

Google says that there may now be fewer FAQ rich results being served to users in search results following concerns that the …

Google has announced that it is adding new features to Activity Cards. Activity Cards were introduced back in January 2019, with the …

Mozilla has reached an agreement to continue to keep Google as the default search engine on its Firefox web browser. The news …

Google’s Core Web Vitals will soon be used as a ranking signal in search, but only 12% of mobile pages would pass …

The majority of companies are now spending more money on marketing compared to before the global pandemic amid a renewed focus on …

Financial institutions that adopt a “marketing mindset” for digital transformation schemes deliver a better-than-expected return on investment (ROI) from cloud-based initiatives, according …

Companies crafting news content can now occupy two spots in Google’s ‘Top Stories’ carousel after the search giant rolled out a new …

Google says ‘work from home’ searches have soared

Google has advised site owners to use a new structured data markup related to ‘work from home’ after revealing that searches for …

Social media usage at all-time high for UK consumers - woman using iPad

Two-thirds of consumers will increase social media usage in a post-lockdown world after becoming accustomed to reading and watching content. A new …

Google has advised SEOs to optimise for a variety of factors and consider taking different paths to get their desired outcome after …

More than a quarter of people click on the first organic result in Google search rankings, according to a new study published …

YouTube tests features that make ads more immersive

YouTube has started testing several new ad formats as it attempts to create an online ad environment that helps brands and consumers …

How to overcome these common B2B content challenges

The majority of B2B buyers rely on content to research and make important decisions. However, marketers in this space say that they …

SEOs report increased workloads during pandemic

Almost half of professional SEOs say that their workload has increased since the onset of the global pandemic as more businesses move …

Has voice search usage grown in 2020?

Voice search was tipped as a major trend for 2020, but a new study by Perficient has found that usage has actually …

TikTok unveils new For Business ad portal for marketers

Short-form video sharing app TikTok has launched a new For Business initiative that aims to help brands use ad products and publish …

PR-shy private investment management firms are embracing content

Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week …

The future of marketing after COVID-19

Marketers are focused on nurturing leads and retaining customers following budget and headcount reductions due to COVID-19, according to a new study …

Google removes 25bn spam pages from search every day

Google says that it removed 25bn pages of spam from search results every single day last year as part of its continued …

Cloud adoption fast-tracked to support remote workers

A new study by Citrix Systems is the latest to show that the global pandemic has been a major catalyst for digital …

Can news articles improve the quality of a website?

News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …

Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …

Marketers should “banish silos” and centralise the management of content to reduce the amount of time and resources that are wasted completing …

Is content still a priority for healthcare marketers?

Healthcare marketers have faced more challenges than most during the last three months, but many are still prioritising the publication of content …

Number of content requests from B2B buyers rises again

The number of content requests from B2B buyers has risen for the third year in a row, according to a new report …

Exceptional digital customer experience essential for consumers

The use of relevant and accurate web copy on product pages is closely linked to “exceptional” customer experiences, according to new research …

UK SMEs say marketing crucial during the pandemic

Content marketing is viewed by UK SMEs (small to medium-sized enterprises) as a vital tool for communicating with customers about new products …

Are companies lacking skilled staff for content marketing?

Two-thirds of companies say that a lack of access to skilled staff is making it difficult to manage content marketing campaigns effectively, …

Google starts rolling out May 2020 core algorithm update

Google started rolling out the second major algorithm update of the year on Monday as it continues its “mission” to deliver relevant …

What’s the best way to use internal linking?

Google has warned against trying to “game the algorithm” when using internal linking as it will always take into account what’s best …

Google said that search and ad revenue fell to $24.502bn during Q1 2020, but the company’s overall revenues beat expectations despite it …

Coronavirus content resonating with consumers, research finds

Engagement for ‘work from home’ content has increased by 76% on LinkedIn during the global pandemic amid rising demand from B2C and …

Google launches identity verification for advertisers

Advertisers using Google Ads will soon need to verify their identity as part of a new system that aims to increase “transparency, …

There were 16 days of search results volatility during the three-week period to early April, according to new data published by SEO …

Has COVID-19 impacted how marketers use web content?

More than two-thirds of marketers are now using more web content compared to before the outbreak of COVID-19, according to a new …

Marketers have a chance to reach “literally captive audiences”

Content marketers have an opportunity to engage with “literally captive audiences” during the lockdowns being implemented across Europe and in North America, …

Which channels would marketers focus on during a potential recession?

A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …

UK legal case may force Google to reveal search algorithm details

Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …

Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …

Can Google Trends help SEOs during a pandemic?

SEO experts have recommended using the Google Trends website to keep pace with the shift in popularity of certain search queries amid …

Content is a “company’s most important asset”, says ABC

Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …

The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and …

Google recommends “awesome” content and organic promotion for SEO success

Brands need to create and publish “awesome” content and then promote it in some way to improve the chances of better organic …

‘Quality of content’ tops Google’s search priority list, say SEO experts

The ‘quality of content’ will be Google’s biggest priority in search during the next 12 months, according to a new study of …

Content marketing is a fundamental aspect of excellent consumer experiences and plays a major role in bringing “moving parts” together to satisfy …

UK government’s AI advisor wants to regulate social media algorithms

The UK government’s AI advisory body believes that new laws are required to control social media algorithms and regulate how tech giants …

Copywriting and SEO are among the top five trends and hard skills for marketing teams to incorporate during the 2020s, according to …

Digital skills a “key gap” for financial companies as workplace culture stagnates

A third of financial brands believe that digital skills are a “key gap” in their business, while just a quarter believe that …

Marketers to expect major growth in content-driven campaigns in 2020:21

The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …

Google rolled out an update on Wednesday (22nd January) to prevent webpages from being duplicated on the first page of SERPs after …

Two-thirds of retailers admit that their creative processes and marketing distribution take too much time amid growing demands from customers for high-quality …

Google’s core algorithm update for January delivered “incredible increases” for niche content and had an impact across almost every category, according to …

Google has confirmed that structured data has no impact on search engine rankings and is merely a way to make pages appear …

Google’s January core update is big, and nearly complete

Most of the January core update from Google, which began its rollout this Monday (13th January) at midday, has been completed, the …

Google’s Danny Sullivan announced via Twitter this Monday morning that the search colossus was rolling out a new core update. Essentially, this …

Business ratings and reviews giant Yelp has intensified its efforts to crack down on fake business reviews by targeting phoney ‘review rings’. …

Instagram’s meteoric rise to success was one of the major social media stories in the 2010s, but user growth may finally be …

YouTube has banned all personalised ads on videos that are “made for kids” as it continues its efforts to improve child safety …

A company’s ‘ethics’ are now a prime consideration for consumers prior to purchase, with eight in 10 people now taking the time …

Google’s John Mueller says that headings are a “bit overrated” in terms of SEO and that their primary purpose is to “frame” …

User-generated content (UGC) can boost brand affiliation and deliver audience insights, but spam and excessive amounts of UGC can have a detrimental …

How Google rates the Expertise, Authority and Trust (E-A-T) of a website is more important for hubs where information is “critical for …

Google may have traditional search locked down, but it currently lags behind Apple and Microsoft in the virtual assistant market, according to …

Google’s crackdown on fake news has helped it to hit a new milestone of serving up 11m fact-checked articles every single day. …

Google will now more accurately report Indexed Pages in Search Console following the rollout of an update earlier this week (15th December). …

Travel brands need to create and distribute genuine content to win over customers tired of seeing stock images with perfect beaches and …

Google is helping marketers to discover top trending product searches with the launch of a new website called ‘Shopping 100’. On Friday, …

The majority of B2C companies are now outsourcing one or more of their content marketing activities, according to the latest annual ‘B2C …

Google’s BERT technology has shaken up the SEO world in recent weeks and its impact will continue to be felt into 2020, …

Google is now revolutionising search results worldwide with its BERT technology after confirming on Tuesday that the advanced algorithm is live globally …

Personalisation is set to be a key growth driver in marketing in 2020, but a new study by Gartner says that marketers …

The way that search results are structured may be helping webpages listed lower on the first page of rankings to get views …

Google is now using an AI-based system called neural matching to improve the quality of local search results and confirmed on Tuesday …

Ahead of Cyber Monday, and a potential spike in web-based queries, a new study by BrightLocal has found that organic search accounts …

Twitter has published a new report based on the “cultural insights” it has observed on the social media platform during the last …

Google continues to be the dominant force in search ad spending in the US, according to a new report published by eMarketer. …

Search engine optimisation is a difficult process to master, and Google has warned against following what bigger sites are doing without thinking …

Centralised data management is the key to unlocking high-quality, personalised content experiences, according to a new study by Oracle and Forrester Consulting. …

Instagram is hoping to make its social platform a more welcoming and less pressurised environment for young people after removing likes as …

Google says that recent core algorithm updates are a more likely cause of website traffic declines rather than the new BERT technology …

A new study by The Economist Group is the latest to find that C-Suite executives often undervalue the role that marketing plays …

There is a direct link between the quality of content and the willingness of consumers to view ads in digital environments, according …

Content campaigns can support “brand activism” and help marketers to align a company with important trends, issues and topics, according to new …

Outsourcing content creation has enabled manufacturing companies to communicate more complex topics and themes to audiences, according to a new study released …

More than two-thirds of UK enterprises want to produce more marketing content, according to a new report published by Canto. Canto recommends …

Voice search is a major trend for 2020, but a new study by digital transformation consulting firm Perficient Digital has found that …

Google rules the roost in search, but a new study by rival engine DuckDuckGo claims that more people would use alternative options …

Mobile search was a primary growth driver for Google in Q3 as its advertising revenues increased 17% to $33.9bn and click volume …

Google is set to usher in a new age for search engine algorithms after launching a new neural networking-based technology called BERT, …

Content creation is the most popular activity for outsourcing, and the majority of B2B brands now use agencies and other third parties …

Creating Brexit-related content can help publishers and brands engage with readers in the UK who are “hungry” for information about developments in …

Google says that status codes are the first port of call for content crawling as the number provides a quick and clear …

Content marketers should begin optimising now for the rise of ‘v’ – voice and visual search – a fast-growing innovation whose time …

Four in ten marketers expect an increase in tech investment during the next 12 months as AI, automation and analytics continue to …

Facebook is preparing for the busy pre-Christmas shopping period with the rollout of several new tools designed to make it easier for …

Spiderman, Clown and Witch feature in the top ten trending keywords for Halloween clothing, according to Google, which has released its annual …

Marketers who publish relevant content and update their websites regularly can win big and separate themselves from the “losers in this race” …

There has been a 350% spike in search interest for ‘near me’ and ‘local’ queries in the US compared to a decade …

Companies complying with the EU’s General Data Protection Regulation (GDPR) are seeing an increase in their targeted leads for marketing, according to …

Google appears to be preparing for the release of its new Stadia gaming platform after testing a new-look search results page for …

Google’s latest broad core algorithm update did not cause as much upheaval in search engine rankings as the previous change in …

Personalised content will be at the top of the marketing to-do list for business-to-business organisations in 2020, according to a new study …

Google released its latest broad core algorithm update late on Tuesday (24th September) after giving webmasters a heads-up via a tweet and …

Mobile is now truly a disruptive force in marketing, according to a new report by WARC. The report shows that 94% of …

B2B brands delivering ‘buyer enablement’ content through the right channels can drastically increase a buyer’s confidence when making decisions and drive sales …

Google is now breaking down the ‘key moments’ in videos with a visual timeline as it continues its efforts to help users …

Authoritative news content will remain “highly visible” in Google for a longer period after the search giant tweaked its algorithm to add …

IT professionals are baffled by the constant use of buzzwords such as ‘call to action’ and ‘omnichannel’ and believe that they are …

As the battle for dominance in search engines reaches fever pitch, a new study by Yext and Forbes has found just 50% …

Google’s John Mueller says that broad core algorithm updates do not aim to penalise webpages and instead merely push content that is …

Ad viewability in the UK increased to 70.9% during the first half of the year, a rise of 7.5 percentage points, following …

Blogs are the preferred content marketing format for B2B marketers attempting to drive lead gen and awareness, according to a new report …

Google will let Search Console users mix the old with the new when it launches its updated version of the service in …

Combining high-quality content with digital tools has enabled enterprises to deliver a 72% increase in new leads and a similar rise in …

Voice search has been described as a “winner takes all” environment by experts, but marketers are still overlooking its importance as just …

A third of SEOs want more support for forecasting amid concerns that a disconnect with senior-level management is hindering their ability to …

Only 20% of enterprises are effectively personalising content at scale despite 88% agreeing that they need to deliver more relevant and tailored …

Data blindspots and the inability to determine the success of campaigns remain major challenges for marketers at a time when the demand …

A new era of voice-dominated search could be on the horizon after a report released last week by eMarketer found that voice …

Organic search engagement now accounts for 45% of all click-based actions on Google, according to a new report by tech platform SparkToro, …

The dangers of being featured alongside dangerous or extremist ads online have been outlined again by a new study from the Trustworthy …

Retailer advertisers are set to spend $15.65bn on search next year, according to a new report by eMarketer, which found that paid …

A consumer’s mental state may affect how receptive they are to content, as a new study by Aki Technologies has found that …

Bringing digital marketing functions back in-house will come at the cost of creativity and productivity due to a lack of access to …

Android users will be able to select a search engine of their own choosing when setting up a new smartphone from next …

Google has updated its guidance for Core Algorithm Updates by adding four key question areas that brands should focus on to ensure …

Google is making it easier for brands to find the best keywords for content campaigns with an updated Planner tool that will …

Creating “attention-grabbing” content is crucial for brands eager to tap into the psychological motivations of high-level tech buyers, according to a new …

After unveiling the proposal in May, Google Images has this week launched an exciting new tool for creative content marketers: “Swipe to …

Third-party cookies, the principal means that marketers have relied upon for 25 years for targeting, retargeting, display advertising and general behavioural marketing, …

Google has just added a “JavaScript SEO basics” page to its Search developer’s guide. This covers useful general descriptions of how Google …

DuckDuckGo continues to grow in popularity as a privacy-focused alternative to the likes of Google after recently celebrating a milestone 40 million …

Google may be ready to make content even more shareable in search results after SEO experts spotted new icons in SERPs that …

Creating and distributing “high impact” content can drive a 200% increase in leads while costing considerably less than standard outbound marketing, according …

Brands using influencers to amplify the power of content require a steady stream of content to be successful, according to a new …

Video is now the primary storytelling format on Instagram as brands turn to more creative clips rather than static images and visuals …

Google says that it recently tweaked its search algorithm to ensure that only relevant and authoritative content is surfaced during trending events …

Content is now “super important” for modern businesses due to the rising cost of paid media and search, according to Online Marketing …

Organisations are now more confident in their ability to align content marketing campaigns with ROI, but many still believe that analytics and …

LinkedIn is on a mission to serve content that makes people “more productive and successful” after confirming changes to its algorithm that …

New research by the Local Search Association and SOCi is the second study this week to reveal the importance of localised content …

Consumers now crave localised content that is based on their own culture and that speaks to them personally, according to a new …

Twitter users will no longer be able to add precision location tags when they post content on the platform after the social …

Two-thirds of agencies are now working with more content marketing clients compared to a year ago, according to the inaugural “Agency Survey” …

More than half of consumers unfollow brands on social media if they post “irrelevant content”, while a third will turn off if …

Google has added colourful flourishes and fresh icons to desktop search results as part of a new design, which was first spotted …

The majority of agency teams are capable of producing five or more pieces of content every week, but just a third of …

Google began rolling out its June 2019 core algorithm update last week, but the changes have not been well received by two …

More than a third of smaller enterprises are now publishing content “consistently” and the majority want to create more visuals for their …

Brands with content occupying one of the top three organic search positions in Google are more likely to be surfaced in voice …

Tech brands “need to step-up” their content marketing efforts to reach and engage with senior buyers or “risk being ignored” entirely according …

Accessibility for people with disabilities remains a problem even on the highest-ranking websites on Google according to a new study by Searchmetrics. …

B2B buyers are “hungry” for content that aids their decision-making according to a new study by Skout, which states that informative digital …

Almost all social media users now visit four or more platforms every day and visual content still rules the roost in terms …

Google is giving search results a summer makeover with a new look featuring web page branding and favicons as it continues efforts …

Three-quarters of B2B professionals consume content for two hours or more every week and articles, whitepapers and blog posts are among the …

SMEs are still falling short in terms of documenting their marketing strategies and are not investing enough annual revenue into the practice, …

Each year, the Content Marketing Institute (CMI) undertakes extensive research that provides valuable insights on how marketers have allocated their resources and …

Google announced this week that it will soon increase the number of ads it displays on mobile devices. For the first time, …

A new study found that consumers were more likely to engage with a brand’s website after three pageviews of personalised content. In …

Consumers across all age groups are now more receptive to online ads and are becoming less concerned about auto-play content and ad …

Content marketing is now a “must have” for financial tech companies, according to a new study by BackBay Communications, which shows that …

Facebook has tweaked its video ranking algorithm to serve up more relevant content for users on its platform. In a blog post …

Google is aiming to educate and entertain marketers with a new video series based on search engine optimisation myths covering topics including …

Four in ten marketing leaders believe that artificial intelligence (AI) is enabling them to improve personalisation and deliver digital content and experiences …

Brands will increase their spending on video content by 25% this year as the ad industry makes its first steps towards becoming …

Voice search is potentially a “winner takes all” environment for marketers, and brands that fail to funnel enough investment into new tech …

Businesses are now taking a more strategic approach to content marketing, but many are still using brute-force and ad-hoc methods due to …

Google is now serving up more images in core web search results in a move that again highlights the need for …

Advertisers are leveraging less than half of the first-party data available to them despite the vast majority of brand marketers claiming …

Restaurants may be able to entice more customers to eat at their establishment by publishing content on social platforms after a …

Blockquotes can help to make content more relevant and add value when done tactfully, according to Google’s own search expert John …

Just one in ten marketers will use Digital PR to amplify the power of content marketing this year despite the vast …

Pharmaceutical brands’ websites are “content-poor” despite the fact that two-thirds of consumers want relevant and meaningful content to help them make …

Seven in ten B2B decision-makers say that thought leadership content is the single biggest influence on their choice of whether to …

Google says that it has fixed a “technical issue” that resulted in webmasters and SEOs seeing their content removed from the …

B2B manufacturing brands need to create more engaging content to help buyers make informed decisions, according to a new report released …

Marketers are quickly adding new marketing technology (martech) tools to their portfolio, according to the latest Marketing Utilization Report by marketing …

Advertisers will soon be able to dig into more relevant data about their campaigns on the Google Ads online advertising platform …

Content marketing is now second only to paid search as the most important marketing strategy for digital advertisers, according to a …

Two-thirds of people now prefer to share content on private messaging apps away from major social platforms and profiles, a new …

Bing rolled out several new features for search on web and mobile last week as it follows Google’s lead on making …

Micro-influencers have usurped celebrities as the top outlet for investment from brands in marketing campaigns, according to a new study released …

Google released a major core algorithm update last Wednesday, but a new report published by marketing data company Sistrix suggests that …

A new report by tech company Matcha is the latest to find that long-form editorial content is best for driving higher …

Seven in ten senior-level marketers strongly agree that content is crucial for improving brand trust, according to a new study released …

Twitter has launched a new tool for marketers that will tell them the best time to post visual content. The latest …

Nearly two-thirds of tech content marketers are concerned about the fast pace of search algorithm updates and general changes to search …

95% of brands are struggling to innovate and integrate disruptive tech advances into their content marketing strategies, a new study published …

Google says that brands should not consider optimising content for mobile as a single one-and-done fix and that it needs to …

Wikipedia remains the most visible site in Google SERPs, beating the search giant’s own YouTube for organic performance, according to the …

Facebook launched a range of new video ad programs at a media event in New York on Tuesday, as it looks …

Google has started displaying featured snippets in a search that displays content from a range of publishers in one simple and …

The key to extensive sharing on social media is long-form editorial content with “very long” headlines, according to a new comprehensive …

YouTube will roll out a new penalty system for creators who fall foul of the platform’s content policies later this month …

Google’s accelerated mobile pages (AMP) really do improve organic search performance on smartphones, according to the first large-scale study of the …

Agencies are in the best position to deliver memorable content for clients as they are more committed and sophisticated in their …

Google says that syndicated content is more than likely to outrank the original source material and that it is an inherent …

Visual content on Google offers “massive potential” for SEO-centric marketing campaigns and is often overlooked as a viable method for driving …

More than two-thirds of large enterprises believe that their content marketing campaigns are more successful compared to a year ago despite …

Brands that deploy content marketing campaigns across three or more channels can significantly increase key metrics and deliver better returns compared …

Snapchat is known for its endless cycle of ephemeral content, but that could be about to change as the social media …

Google continues to dominate organic search and was responsible for 96% of all visits on mobile during the fourth quarter of …

Great content is the best method for showcasing expertise and credibility rather than technical ranking factors, according to Google’s search expert …

YouTube is taking further steps to reduce the visibility of videos that spread misinformation after tweaking its engine with the aim …

A staggering 98% of marketers believe that content is “highly effective” and enterprises are allocating around a quarter of their budgets …

More than half of marketers still have no plans to create content using Google’s Accelerated Mobile Pages (AMP) initiative despite new …

American multinational AT&T confirmed on Friday that it would finally make its return to the hugely popular video streaming platform. YouTube …

Content writers and managers will be in high demand in 2019 as content marketing takes on a primary role in organisations, …

Consumers will spend less time watching video advertising by 2023 and brands will have to adapt their content strategies and create …

Google’s Senior Webmaster Trends Analyst John Mueller has urged webmasters to create great content rather than focusing on technically well-optimised sites …

Online articles and blogs will be the most popular content format for B2B tech companies aiming to drive both brand and …

Six in ten brands are planning to publish more editorial content during the next 12 months, according to a new study released …

Nine in ten marketers say that the publication of engaging content drives higher-quality leads compared to other forms of marketing, according to …

Google has denied suggestions that organic search results and paid ads are difficult to differentiate from each other after a survey found …

Google has made a subtle change to how certain content is surfaced in search engine results pages. Featured snippets now allow users …

Facebook has refuted suggestions that its army of content moderators have to use inaccurate and disorganised information in its ongoing fight against …

Two-thirds of B2C marketers are now either “very” or “extremely” committed to content marketing, according to the latest part of the 2019 …

More than 90% of IT decision-makers (ITDMs) are regularly consuming tech content and want the latest insights on the cloud, security and …

Google’s mobile-first index has reached a new milestone as it now powers more than half of all Google’s search results just nine …

Brands that use social media primarily as a free PR channel and a means for amplifying messages are generally failing to listen …

Brands could benefit from publishing engaging news content on social media in 2019 as a fifth of US adults now use Facebook, …

A quarter of B2C marketers have spent more on outsourcing content marketing to agencies and other third parties this year, according to …

Content marketing deployment continues to increase, according to new research published by eMarketer that shows that 84% of enterprises in the US …

Organic traffic on Facebook has nosedived for more than a third of marketers, according to a new survey by Search Engine Journal, …

Google has denied that personalisation creates “filter bubbles” for users entering queries into search after a study released by DuckDuckGo suggested that …

Interactive infographics and other forms of organic content are considerably more effective at boosting SEO than influencers, according to a new study …

Google has launched a new-look search results page design for the desktop that makes the search bar central to the experience whether …

Marketers are failing to invest in SEO data despite claiming that it is one of their most important channels, according to a …

Google Search Console will now use data from its new mobile-first index in coverage reports and has started notifying webmasters that a …

Google is testing a new back-to-back ad format called “Pods” that will play out before a video begins after revealing that clips …

Marketers in Asia are following their Western counterparts by focusing on personalisation and tech that will improve data analytics as they look …

Four in five brands want to outsource marketing strategies related to data amid a crisis of confidence about the ability to leverage …

Google may be about to shake up search again with a new comment feature that will enable users to leave written feedback …

Six in ten marketers do not tailor content campaigns for local audiences in international markets, according to a new study that highlights …

Social media marketing is a constant headache for the majority of small enterprises, but those struggling are determined not to quit due …

Two-thirds of CMOs expect to spend more on marketing in 2019, while business leaders believe that brand awareness is the top metric …

Manufacturing marketers are lagging behind their B2B counterparts in the content stakes and need to do more to provide articles and case …

B2B marketers are targeting evolution rather than revolution in 2019 after a new report from Informa Engage found that scaling and optimising …

Travel brands should focus on the “old school” method of publishing authentic, high-quality content rather than creating flashy experiences and tapping into …

Brands get the most value from publishing content during the first stage of a buyer’s journey and three quarters use either editorial …

There is a strong sentiment among consumers to reject a brand entirely if it is seen to publish ads next to “unsafe” …

Relevance is the most important signal for Google when ranking freshly published content, according to a new survey by SearchEngineJournal. Content has …

Google remains the organic search king and it’s not even a contest, according to the latest Digital Marketing Report, which shows that …

Content marketing is the top tactic for the majority of brands, and 24% are planning to increase digital spend in 2019, according …

A new report published by Zenith states that many brands are unable to enjoy growth via their e-commerce platforms as their sales …

A report by Gartner had said that in 2018, companies will spend nearly 12% of their revenue on technology. With 2018 coming …

Recent research by eMarketer estimated that adult Americans spend more than an hour each day watching videos on their digital devices, while …

Brands looking to learn a thing or two from the new wave of “micro-influencers” may be interested to hear that high-quality creative, …

Six in ten B2B marketers have increased their spend on written digital content, including articles and blogs, during the last 12 months, …

A new study commissioned by IPA and ISBA is the latest to show the continuing struggles that marketers are having with metrics …

Brands generally focus on the quality of the written word when creating articles, blogs, whitepapers and other resources, but a new study …

Google’s John Mueller says that improving content is one of the two best methods for boosting a webpage’s performance in search engine …

Google appears to be testing a new method for tracking metrics in search, thus making it easier for webmasters and publishers to …

Marketing technology will command a greater share of a brand’s budget next year as the market for cutting-edge tools that streamline content …

Google says that it rolled out a “smaller” algorithm update late last week after webmasters noticed significant spikes and drops in traffic. …

It only feels like summer has just ended, but the festive season will soon be here, and Snapchat has updated its e-commerce …

Google Search is celebrating its 20th anniversary on Tuesday by announcing a slew of new updates, including the arrival of a ranking …

Digital ad spend has been on the up for some time now, but it has just hit a new milestone in the …

Google still leads the way in the search engine stakes but Bing has been rolling out a raft of frequent updates for …

Data quality plays a crucial role in content personalisation and campaign execution, but only half of B2B marketers are confident about their …

Pinterest has traditionally been viewed as a lesser-known quantity in the social media sphere as Facebook, Twitter and Instagram reign supreme, but …

Google Ads’ exact match targeting capabilities have been updated to cover search queries with different keywords, paving the way for search intent …

Brands that are GDPR ready are enjoying a boost in engagement, trust and loyalty, according to a new joint study released by …

Google search now serves up content twice as fast for repeated queries on Android through the use of a new form of …

Longer forms of editorial content and blogs are best for boosting SERPs on Google, according to a new poll conducted by news …

Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …

Brands are using Facebook to publish content more than ever before as 8.1 million articles, videos and infographics were posted on the …

Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …

Content marketing is now king for driving sales, according to a new study by Clutch. The study found that 82% of consumers …

Focusing on the “content experience” and following a five-step framework for creation and distribution can help brands to drive a significant increase …

Generating content for social media and measuring the impact of email marketing are two areas where brands are struggling, according to the …

Brands need to increase the emotional resonance of content to drive B2B sales, according to a new report published by social networking …

Pinterest wants to increase the visual impact of video content consumption on its platform after confirming an upcoming rollout of a new …

Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a …

The Internet of Things (IoT), interactive virtual reality (VR) and transparency are three of the key content marketing trends that brands need …

Connecting with consumers through content is essential, but gathering the right data to inform your strategy can be difficult. A survey can …

Tech enterprise Appier wants to help brands serve up automated content to audiences across multiple channels with a new AI-driven marketing platform. …

Content marketing was the most successful strategy for brands by a considerable margin during the last 12 months, according to a new …

Google confirmed midweek that it had released a “broad core algorithm update” after webmasters spotted a slight change in SERPs and traffic. …

Organic social media channels are the preferred method of distribution for brands creating video content, according to a new report from Wibbitz. …

Twitter says that it is focusing on being a “healthier” platform for all rather than targeting user growth at all costs after …

Google said that “word count is not indicative of quality” and urged brands to focus on content that is “very important” and …

According to new research by Channel 4, 60% of young people want ad content to be “purpose-driven” rather than merely pushing a …

Nine out of ten marketers believe audience data is valuable for content campaigns, according to a new study by Lotame – a …

Content is one of the top digital marketing channels for brands, according to a new survey by Clutch. The findings also indicated …

Relevant content published across multiple platforms can help cosmetics and beauty brands to push consumers along the buying cycle more effectively, according …

Content marketing will be the top priority for chief marketing officers (CMOs) this year despite an ongoing struggle to measure the true …

Brands will focus martech investment on content marketing and data solutions during the next 12 months, according to a new study published …

Google has confirmed that its latest Speed Update is now “rolling out for all users”, marking the arrival of a new algorithm …

The FIFA World Cup is almost over, but brands still have time to reach and engage with new audiences by using high-quality …

Digital retailers will invest in voice search and machine learning to improve their content and digital marketing efforts during the next 12 …

Facebook is not the branded content platform it once was, but a new study suggests that marketers will still benefit from investing …

Written content is the most effective form of content marketing for driving traffic to a website, according to a recent study by …

Google’s new “Speed Update” will put faster loading content centre stage in search engine rankings, but brands that are mobile ready are …

Six out of ten financial institutions are planning to increase their investment in content marketing, according to the 2018 Digital Trends in …

YouTube is making it easier for brands to publish more creative videos on the platform with a range of new ad tools. …

Travel brands are investing more in content marketing this year to deliver personalised messages across multiple channels, a new study has found. …

Managing a content schedule effectively can make all the difference in marketing strategy. Here are some practical tips for managing an editorial …

Premium news content can set a brand apart in an age when fake news on social media is a growing concern for …

LinkedIn, the social network for professionals, has just rolled out new Sponsored Content carousel ads with customised, swipeable cards. These new ads …

Pinterest has just announced Creative, a new specialty in the Pinterest Marketing Partners programme. Creative joins several other specialty areas on the …

According to a new survey by Nielsen, chief marketing officers rate digital marketing as more effective than traditional forms of media – …

According to a recent study by UK-based Zazzle Media, email continues to play a significant role in content marketing strategies, yet companies …

Hoping to cash in on consumers’ growing appetite for video content, Instagram has announced that it will soon allow users to upload …

Web pages and content are loading faster following the arrival of GDPR, according to a new analysis from Catchpoint and Marketing Dive. …

Research shows that consumers want to see high-quality videos, graphics and photos from brands. It’s also no secret that the impact of …

Pinterest is hoping to strengthen its claim as a primary hub for branded videos with the arrival of new max width video …

Brands can increase engagement with audiences by using creative storytelling to elicit emotions such as nostalgia and schadenfreude, new research from Topix …

The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …

Marketers need to move away from a reliance on “vanity metrics” and instead show business leaders that digital content can deliver return …

Editorial content and engaging visuals can help to differentiate brands in the digital marketplace according to a new study from CMO Council. …

Toxic masculinity is still a problem for many brands who are failing to evolve to new concepts of gender, a new study …

Millennials want to consume high quality online tutorials, how-to’s and other informative content before making an online purchase according to a new …

Big brands are coming together to force through changes to the digital ad market in order to make it more transparent and …

Facebook’s push for transparency is strengthening after it introduced a new ‘creative reporting’ metric to help marketers better understand the elements of …

Brands eager to engage with consumers regularly should double down on news content. According to new research released by video ad enterprise, …

Brands using Snapchat for content marketing campaigns will soon see a familiar interface as the social media platform has decided to roll …

Six second ads are effective at reinforcing messages previously delivered via longer ads or other forms of content, and are more likely …

Videos and blog posts are the most popular content formats used by digital marketers and almost two-thirds of brands push out high …

Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …

Content targeting is the most effective method for reaching and engaging with consumers on YouTube, according to a new study published by …

Brands are becoming more mature in their approach to content marketing campaigns, but chief marketing officers are still struggling to draw together …

Google has finally flipped the on switch for its mobile-first index after 18 months of preparations for an updated SERPs that serves …

Snapchat has ended a busy week with the launch of a revamped Spectacles feature, a new policy for the collection of data …

Google has long been able to serve up high-quality written word and visual content, but it now wants to make it easier …

According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …

Content marketing industry leaders want to establish a set of standards and solutions to “clearly differentiate” organic articles, blogs and other resources …

The year is well underway, and several content marketing trends have emerged as ones to watch for 2018. More and more published …

Content marketing grew from a desire to give consumers value rather than a sales pitch. According to some experts, though, a few …

According to a recent survey from the CMO Club in partnership with Globality, nearly a third of head marketing officers are unhappy …

According to the latest edition of PQ Media’s annual Global Branded Entertainment Forecast, content marketing has quickly grown to a $16bn industry …

Google will serve up additional organic content to mobile users after launching a new “more results” button in search, which will reveal …

A failure to create shareable content on social media and digital channels can make a brand less “talkworthy” according to new research …

Digital agencies can play a vital role in the rapid deployment of content across platforms to engage with audiences according to Accenture …

Consumers want brands to serve up content that is not overly personalised and does not push their morals or values according to …

Deindexing web pages can actually help increase site traffic by directing search engines to relative pages and eliminating unrelated pages from popping …

The power of influencers may be waning as a new report by the Association of National Advertisers (ANA) has found that just …

Consumers engage with branded content for longer when the sponsored organisation is mentioned only one or two times later in an article …

The ongoing digital transformation in business is driving more spend on digital content and advertising, according to a new report released by …

Google’s full-scale pivot towards smartphones continues to gather pace after it began rolling out mobile-first indexing to scores of more sites earlier …

The vast majority of brands are still struggling to determine the right mix of content tech and platforms for driving better engagement …

Brands need to establish a content creation model, align creativity and strategy and then craft compelling stories to deliver the articles and …

Brands are now more confident that editorial articles and prestigious blogs will resonate well with audiences compared to a decade ago, according …

The European Commission wants to bring more transparency to how content is served up on search engines, after proposing a new set …

According to new research published by the Content Marketing Institute, two-thirds of tech marketers are now outsourcing their content marketing activities, and …

Coca-Cola has pivoted towards content marketing to tell better brand stories in Asia. The brand believes engaging articles and videos can tap …