As any experienced content marketer knows all too well, at some point the well of creativity runs dry. Unfortunately, however, this also …
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Kirsty
COVID-19, anti-racism movements, and Brexit featured prominently in international news during 2020. The Black Lives Matter and Stop Anti-Asian Hate movements cast …
Marketing professionals continuously emphasise that the success of content marketing depends on a definite connection with an intended audience. Recent reports detailed …
Although the last year has seen a veritable boom in the e-commerce and online shopping world, another surprising trend to have emerged …
Google recently issued search engine optimisation (SEO) guidelines to assist the designers and content marketers of e-commerce websites and advertising campaigns to …
In the ever-competitive world of e-commerce, standing out from your competitors has never been more challenging. And if the reports of …
Top professionals in the industry continuously emphasise that no marketing campaign can attain success if it does not connect with and relate …
As the publishing industry comes to terms with the challenges presented by the digital age, paywalls have become an increasingly common feature …
Marketers often look at the different forms of marketing as separate elements functioning in isolated compartments. All the various aspects and …
When it comes to marketing and promoting your company, much of the focus is on the physical look of the brand. However, …
Business-to-business (B2B) content marketing involves the creation and publishing of materials to promote brands, increase exposure and user traffic, and generate leads …
Although it is often the more technical side of digital and content marketing that draws our attention, it can often be the …
Content marketers often confuse public relations (PR) with content marketing – a dubiety that muddles the lines between these two industry-related fields. …
Whether you have been running an e-commerce business for years or are just bringing your business online for the first time, digital …
Recently, several articles explored the effects of changes made by search engines when analysing and listing search engine result pages (SERPs). Google, …
One of the greatest challenges facing digital marketers is staying on top of the technological and consumer trends that drive change in …
Tough deadlines, fresh spins on repetitive concepts, and delivering content that rates high in search engine result pages (SERPs) underpin a large …
For many small business owners, giving up complete control of the day-to-day operation of the business can often be a difficult, if …
If you want to be at the top of the pile in the search engine rankings, it is vital to have a …
Prominent online traders such as Amazon, Etsy, eBay and Wayfair experienced price drops and less consumer traffic during the end of July …
If you have worked in the online or digital marketing world for any length of time, at some point in your career, …
Most marketing professionals are familiar with Scott Brinker’s marketing technology landscape slide. Commonly known as the Martech 5000, this slide initially …
Defined as the perception that your company – i.e. your ‘brand’ – can be trusted to deliver what it promises, brand credibility …
Corporate social responsibility (CSR) is an integral part of present-time management approaches. The United Nations Industrial Development Organisation (UNIDO) defines CSR as …
Although we tend to think of them as phrases or words that simply get plugged into our search engine of choice without …
The latest gossip, breaking news and trends all vie for attention on social media platforms. This virtual innovation emerged in 1996 and …
Anyone who is looking to bring a product or business to market is all too aware that market research is essential to …
Google, in a recently published episode of its Search Off the Record podcast, discussed the ranking of search results and the identification …
One of the most notable commercial trends in 2020-2021 has been the rise of e-commerce, and although the shift in consumer trends …
Google recently announced several updates affecting digital marketers and businesses. Two of these changes entail the elimination of broad match modifiers …
Although much of the focus in the content creation world tends to be placed on creating captivating front-page content that will grab …
The adverse effects of COVID-19 on industries and economies remain a cumbersome discussion point. Historically, 2020 will always be labelled as the …
As we have previously covered numerous times on this blog, one of the most important elements of an effective SEO strategy is …
Search engine optimisation (SEO) is the foundation of digitised marketing initiatives. Statistics have revealed that user searches constitute approximately 50% of website …
There are perhaps few words that strike fear into the eyes and ears of website and online business owners to quite the …
Marketing is a tough, deadline-driven industry reliant on gaining and retaining clients. The competition in this industry is fierce, and even before …
As we have discussed on this blog before, one of the key metrics that Google’s search engine optimisation algorithms take into account …
Google, according to Statista data, is undoubtedly the most used and popular search engine in the world. As of February 2021, Google …
The COVID-19 pandemic has redefined almost every tier of social and business life. Isolation, masks, social distancing, and expressed and unexpressed fears …
One of the most interesting – and arguably the funniest – aspects of pop culture today is the ‘generation war’ that seems to have broken out …
Google launched its long-anticipated structured data testing tool in May 2021, more than a year after it dropped the curtain on its …
The rationales for deciding to hire a digital marketing or content marketing agency are fairly self-evident these days. Some of these …
Keywords and phrases underpin search engine optimisation (SEO) and digital marketing strategies. Google and Microsoft are recognised as two of the …
Although SEO is a field that is constantly in flux, with even subtle changes to the Google search engine algorithms creating chaos …
Any consumer or customer–reliant company recognises the importance of marketing. However, it is often challenging to prove the impact of marketing in tangibles such as …
Much of the focus in content writing advice these days seems to be on the importance of a punchy opening to captivate the reader’s attention and encourage them …
In the ever–changing world of SEO, it might seem as though there are few things that have remained a constant feature over the years. …
A chosen search phrase and a few clicks of the mouse eclipse the need for traditional advertising. Print media marketing, such as …
High business rates, squeezed incomes and the birth of the ‘experience economy’ have all played their part in the demise of the high street, …
Although it might seem somewhat counterintuitive, the power of the written word has become all the more notable in the age of artificial intelligence …
Instagram has announced that a new draft option will be added to the Stories format so that creators can come up with …
There is a great deal of advice about optimising written content for search, but finding similar information for video is more difficult. That’s why Google …
Seven in 10 marketers are planning to leverage artificial intelligence (AI), automation, and other forms of cutting–edge tech to improve the efficiency of their content marketing …
This Easter you could be in the chance of winning £500 worth of content! PLUS a luxury Hotel Chocolate Eater Hamper… To …
Webpages that are ‘informational’ in nature and optimised for mobile are the most likely to receive a Core Web Vitals ranking boost, …
After a year of remote working and major internal changes for businesses in Western countries, Google has revealed the four trends or …
With two-thirds of marketers anticipating greater investment in ‘website enhancements’ in 2021, according to a new Content Marketing Institute (CMI) study, the …
Blog posts and short articles were used by 97% of tech marketers during the last 12 months, making written content the most …
Google has warned that some webpages may be flagged as duplicates if the URLs are too similar, due to the automated process …
Local SEO is a process that can be overlooked by businesses due to the hyper focus on traditional search strategies. Even if …
With the latest annual Shopper Experience Index from Bazaarvoice revealing a rise in “social commerce” and a reliance from consumers on digital …
Brands have been advised to use “rich, visual content” to engage with a growing number of UK consumers who are eager to …
SEOs and marketers will now be able to see where a searcher found a local listing, after Google added a new performance …
Just like Google’s algorithm and search rankings, SEO is an ever-changing and evolving process that requires you to incorporate new tech and …
Blog posts are a fundamental part of every content marketing strategy as they are affordable, perfect for SEO, and can be tailored …
Working from home during the pandemic has led to a new condition called ‘Zoom fatigue’, where employees are finding it difficult to …
Chief marketing officers (CMOs) expect to prioritise investment in content marketing and organic search in 2021 as many look to pivot to …
The great thing about a content marketing strategy is that it can always be iterated on and improved. Even if you have …
Google recently stated that removing comments from blog posts can have an adverse impact on rankings, as the search giant’s algorithm can …
Shorter news articles and blogs can be just as relevant and valuable for readers as long-form content, according to Google’s SEO expert …
With Google’s confirmation last Friday that passage indexing is finally rolling out to search results, webmasters and SEOs will be eagerly analysing …
Google has confirmed that its new passage ranking is now live in search results in US English and will be rolling out …
Removing comments from blog posts and other pages on a website could negatively impact search rankings, according to Google’s SEO expert John …
A recent study by SEMrush found that 90% of marketers are producing blog posts, making the format the most widely deployed in …
More than a third of marketing leaders say that they have adapted their content output to “reflect the economic climate” in a …
Google has revealed that websites must meet all three Core Web Vitals (CWV) benchmarks to get a ranking boost when the new page …
Google updates its search algorithm regularly, so it’s inevitable that your rankings will change over time, even if you are implementing SEO best practices …
Video will be a top priority for marketers in 2021 according to new research from Wyzowl, but many will have to wrestle with …
The number of people working exclusively from home has soared during the last year amid the restrictions put in place to combat …
Businesses have been advised to prepare for Google’s Core Web Vitals right “now” after a new study found that a third of marketers either …
Two-thirds of marketing leaders are planning to increase investment in content creation and other processes in 2021 in order to drive growth, according …
When trying to determine the success of your content marketing campaigns, it is likely that you have tried to keep track of …
Google said that it wants search results on mobile to “shine” after unveiling a newly designed format that will make it easier …
A new report released this week by Socialbakers found that ad spend on social media platforms soared by 50% globally during the …
Getting content marketing strategies just right for the year ahead can be challenging, so it is always helpful to look at what …
Technical companies can deliver relevant information to audiences and engage more prospects by using a mix of visual and written content, a …
Blog posts and articles are the most effective content marketing format for driving demand generation during the early stage of a buyer’s …
Virtual events based around live video and supplemented by written content will continue to command more of marketers’ budgets in 2021, in …
Organic search is the single most effective tactic for getting consumers to click through to content on webpages. In 2020, organic search …
Google has confirmed that the new subtopics ranking feature, which promises to deliver a wider gamut of relevant content to users in …
Blog posts and videos were among the top channels for customer engagement last year as brands in Asia spent more on digital …
Google recommends prioritising the creation of high-quality content to improve the indexing and ranking of your webpages, but before you begin to …
The visual content experience that is inherent to Instagram offers marketers a compelling opportunity to craft new and upcycled posts that can …
Google has confirmed that its new passage indexing in search has not yet gone live and is now likely to roll out …
Skills shortages are becoming a major problem for global businesses, as only a third claim that they have access to the talent, …
January is a time for new beginnings, but after a frenetic festive period, it also gives you an opportunity to take stock …
Heading into the new year, SEOs will be looking to try out new tactics and implement best practices for webpages to deliver …
Twitter has revealed more details about its plans to relaunch verified accounts in 2021, and it will include a new digital content …
Publishers will need to leverage new technology in 2021 to address “inefficient” processes that are leading to wasted spend on branded content. …
Social media management has played a major role in keeping content campaigns on track in 2020 as many leaders have admitted that …
Seven in 10 B2B marketers are planning to invest more in content creation in 2021, with blog posts, articles, videos and virtual …
Google has confirmed that the rollout for the latest broad core algorithm update is now “complete”, just two weeks after it revealed …
Influencer collaborations achieved their objectives in 2020, driving considerably more reach and impact during the year compared to 2019, according to a …
December has been a busy month for SEOs following the rollout of Google’s latest broad core algorithm update, which arrived on 3rd …
The new year is now just two weeks away and marketing departments will currently be busy preparing plans and campaigns for 2021, …
Consumers want to see high-quality and valuable content on product pages, according to a new joint study by Salsify, Kenshoo and Profitero …
Google has released its annual list of trending searches for the year, and it’s perhaps no surprise that ‘coronavirus’ was a popular …
Nine in 10 consumers want brands to publish more video content, and with the vast number of social platforms and other channels …
One of the main reasons why start-ups and small businesses create websites is to generate new leads and attract more customers cost-effectively …
Google has confirmed that a broad core algorithm update started rolling out late on Thursday (3rd December) and advised webmasters to take …
Two-thirds of healthcare marketers are producing more educational content “to guide consumers” on pandemic-related topics such as prevention and care, a new …
It is natural for companies that have achieved great success in domestic markets to look outward and consider increasing the scope and …
Content marketing will continue to provide ample return on investment and drive an uptick in key metrics when managed correctly in 2021, …
The vast majority of senior marketing executives say that their company’s performance in search is a “key indicator” of general business health, …
With the year drawing to a close, Google has shared more information and details about the slew of new search features it …
The vast majority of SEOs and marketers approach search engine optimisation with the best intentions, so you may not be familiar with …
When optimising content and webpages for SEO, you may not have considered how your stratagems could tie neatly into Google’s other search …
Financial advisors capable of sharing relevant content through the right digital channels are “better equipped” at generating new leads, engaging with clients, …
Blog posts and short articles are among the most widely used content marketing formats by manufacturing companies, according to a new study …
LinkedIn has emerged as a primary platform for B2B marketers, with 94% now using the employment-oriented site to publish content and 79% …
One of the main purposes of content marketing is to attract visitors to your website. When your content hits the right notes, …
Chief marketing officers should aim to liaise and collaborate with chief information officers to increase agility and drive profitability, according to a …
Google is considering displaying ‘visual indicators’ in search to highlight content that delivers a high-quality page experience and help users identify the …
Google confirmed this week that its Core Web Vitals will become a page experience ranking signal in search alongside other factors, including …
Kirsty | Purecontent
