Recent reports once again spotlighted and sparked debate regarding Google’s content management ethics. A lawsuit, spearheaded by the State of Texas and …
COVID-19, anti-racism movements, and Brexit featured prominently in international news during 2020. The Black Lives Matter and Stop Anti-Asian Hate movements cast …
Marketing professionals continuously emphasise that the success of content marketing depends on a definite connection with an intended audience. Recent reports detailed …
Google recently issued search engine optimisation (SEO) guidelines to assist the designers and content marketers of e-commerce websites and advertising campaigns to …
Business-to-business (B2B) content marketing involves the creation and publishing of materials to promote brands, increase exposure and user traffic, and generate leads …
Content marketers often confuse public relations (PR) with content marketing – a dubiety that muddles the lines between these two industry-related fields. …
Recently, several articles explored the effects of changes made by search engines when analysing and listing search engine result pages (SERPs). Google, …
Most marketing professionals are familiar with Scott Brinker’s marketing technology landscape slide. Commonly known as the Martech 5000, this slide initially …
Corporate social responsibility (CSR) is an integral part of present-time management approaches. The United Nations Industrial Development Organisation (UNIDO) defines CSR as …
Google recently announced several updates affecting digital marketers and businesses. Two of these changes entail the elimination of broad match modifiers …
Search engine optimisation (SEO) is the foundation of digitised marketing initiatives. Statistics have revealed that user searches constitute approximately 50% of website …
The COVID-19 pandemic has redefined almost every tier of social and business life. Isolation, masks, social distancing, and expressed and unexpressed fears …
Any consumer or customer–reliant company recognises the importance of marketing. However, it is often challenging to prove the impact of marketing in tangibles such as …
Much of the focus in content writing advice these days seems to be on the importance of a punchy opening to captivate the reader’s attention and encourage them …
Although it might seem somewhat counterintuitive, the power of the written word has become all the more notable in the age of artificial intelligence …
There is a great deal of advice about optimising written content for search, but finding similar information for video is more difficult. That’s why Google …
Seven in 10 marketers are planning to leverage artificial intelligence (AI), automation, and other forms of cutting–edge tech to improve the efficiency of their content marketing …
With two-thirds of marketers anticipating greater investment in ‘website enhancements’ in 2021, according to a new Content Marketing Institute (CMI) study, the …
Google updates its search algorithm regularly, so it’s inevitable that your rankings will change over time, even if you are implementing SEO best practices …
Two-thirds of marketing leaders are planning to increase investment in content creation and other processes in 2021 in order to drive growth, according …
Influencer collaborations achieved their objectives in 2020, driving considerably more reach and impact during the year compared to 2019, according to a …
Two-thirds of healthcare marketers are producing more educational content “to guide consumers” on pandemic-related topics such as prevention and care, a new …
Financial advisors capable of sharing relevant content through the right digital channels are “better equipped” at generating new leads, engaging with clients, …
Chief marketing officers should aim to liaise and collaborate with chief information officers to increase agility and drive profitability, according to a …
Google is considering displaying ‘visual indicators’ in search to highlight content that delivers a high-quality page experience and help users identify the …