Kirsty

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Most marketing professionals are familiar with Scott Brinker’s marketing technology landscape slide.   Commonly known as the Martech 5000, this slide initially …

Defined as the perception that your company – i.e. your ‘brand’ – can be trusted to deliver what it promises, brand credibility …

Corporate social responsibility (CSR) is an integral part of present-time management approaches. The United Nations Industrial Development Organisation (UNIDO) defines CSR as …

Although we tend to think of them as phrases or words that simply get plugged into our search engine of choice without …

The latest gossip, breaking news and trends all vie for attention on social media platforms. This virtual innovation emerged in 1996 and …

Anyone who is looking to bring a product or business to market is all too aware that market research is essential to …

Google, in a recently published episode of its Search Off the Record podcast, discussed the ranking of search results and the identification …

One of the most notable commercial trends in 2020-2021 has been the rise of e-commerce, and although the shift in consumer trends …

Google recently announced several updates affecting digital marketers and businesses.   Two of these changes entail the elimination of broad match modifiers …

Although much of the focus in the content creation world tends to be placed on creating captivating front-page content that will grab …

The adverse effects of COVID-19 on industries and economies remain a cumbersome discussion point. Historically, 2020 will always be labelled as the …

As we have previously covered numerous times on this blog, one of the most important elements of an effective SEO strategy is …

Search engine optimisation (SEO) is the foundation of digitised marketing initiatives. Statistics have revealed that user searches constitute approximately 50% of website …

There are perhaps few words that strike fear into the eyes and ears of website and online business owners to quite the …

Marketing is a tough, deadline-driven industry reliant on gaining and retaining clients. The competition in this industry is fierce, and even before …

As we have discussed on this blog before, one of the key metrics that Google’s search engine optimisation algorithms take into account …

Google, according to Statista data, is undoubtedly the most used and popular search engine in the world. As of February 2021, Google …

The COVID-19 pandemic has redefined almost every tier of social and business life. Isolation, masks, social distancing, and expressed and unexpressed fears …

One of the most interesting – and arguably the funniest – aspects of pop culture today is the ‘generation war’ that seems to have broken out …

Google launched its long-anticipated structured data testing tool in May 2021, more than a year after it dropped the curtain on its …

The rationales for deciding to hire a digital marketing or content marketing agency are fairly self-evident these days.    Some of these …

Keywords and phrases underpin search engine optimisation (SEO) and digital marketing strategies.    Google and Microsoft are recognised as two of the …

Although SEO is a field that is constantly in flux, with even subtle changes to the Google search engine algorithms creating chaos …

Any consumer or customer–reliant company recognises the importance of marketing.  However, it is often challenging to prove the impact of marketing in tangibles such as …

Much of the focus in content writing advice these days seems to be on the importance of a punchy opening to captivate the reader’s attention and encourage them …

In the ever–changing world of SEO, it might seem as though there are few things that have remained a constant feature over the years. …

A chosen search phrase and a few clicks of the mouse eclipse the need for traditional advertising.    Print media marketing, such as …

High business rates, squeezed incomes and the birth of the ‘experience economy’ have all played their part in the demise of the high street, …

Although it might seem somewhat counterintuitive, the power of the written word has become all the more notable in the age of artificial intelligence …

Instagram has announced that a new draft option will be added to the Stories format so that creators can come up with …

There is a great deal of advice about optimising written content for search, but finding similar information for video is more difficult. That’s why Google …

Seven in 10 marketers are planning to leverage artificial intelligence (AI), automation, and other forms of cutting–edge tech to improve the efficiency of their content marketing …

This Easter you could be in the chance of winning £500 worth of content! PLUS a luxury Hotel Chocolate Eater Hamper… To …

Webpages that are ‘informational’ in nature and optimised for mobile are the most likely to receive a Core Web Vitals ranking boost, …

After a year of remote working and major internal changes for businesses in Western countries, Google has revealed the four trends or …

With two-thirds of marketers anticipating greater investment in ‘website enhancements’ in 2021, according to a new Content Marketing Institute (CMI) study, the …

Blog posts and short articles were used by 97% of tech marketers during the last 12 months, making written content the most …

Google has warned that some webpages may be flagged as duplicates if the URLs are too similar, due to the automated process …

Local SEO is a process that can be overlooked by businesses due to the hyper focus on traditional search strategies. Even if …

With the latest annual Shopper Experience Index from Bazaarvoice revealing a rise in “social commerce” and a reliance from consumers on digital …

Brands have been advised to use “rich, visual content” to engage with a growing number of UK consumers who are eager to …

SEOs and marketers will now be able to see where a searcher found a local listing, after Google added a new performance …

Just like Google’s algorithm and search rankings, SEO is an ever-changing and evolving process that requires you to incorporate new tech and …

Blog posts are a fundamental part of every content marketing strategy as they are affordable, perfect for SEO, and can be tailored …

Working from home during the pandemic has led to a new condition called ‘Zoom fatigue’, where employees are finding it difficult to …

Chief marketing officers (CMOs) expect to prioritise investment in content marketing and organic search in 2021 as many look to pivot to …

The great thing about a content marketing strategy is that it can always be iterated on and improved. Even if you have …

Google recently stated that removing comments from blog posts can have an adverse impact on rankings, as the search giant’s algorithm can …

Shorter news articles and blogs can be just as relevant and valuable for readers as long-form content, according to Google’s SEO expert …

With Google’s confirmation last Friday that passage indexing is finally rolling out to search results, webmasters and SEOs will be eagerly analysing …

Google has confirmed that its new passage ranking is now live in search results in US English and will be rolling out …

Removing comments from blog posts and other pages on a website could negatively impact search rankings, according to Google’s SEO expert John …

A recent study by SEMrush found that 90% of marketers are producing blog posts, making the format the most widely deployed in …

More than a third of marketing leaders say that they have adapted their content output to “reflect the economic climate” in a …

Google has revealed that websites must meet all three Core Web Vitals (CWV) benchmarks to get a ranking boost when the new page …

Google updates its search algorithm regularly, so it’s inevitable that your rankings will change over time, even if you are implementing SEO best practices …

Video will be a top priority for marketers in 2021 according to new research from Wyzowl, but many will have to wrestle with …

The number of people working exclusively from home has soared during the last year amid the restrictions put in place to combat …

Businesses have been advised to prepare for Google’s Core Web Vitals right “now” after a new study found that a third of marketers either …

Two-thirds of marketing leaders are planning to increase investment in content creation and other processes in 2021 in order to drive growth, according …

When trying to determine the success of your content marketing campaigns, it is likely that you have tried to keep track of …

Google said that it wants search results on mobile to “shine” after unveiling a newly designed format that will make it easier …

A new report released this week by Socialbakers found that ad spend on social media platforms soared by 50% globally during the …

Getting content marketing strategies just right for the year ahead can be challenging, so it is always helpful to look at what …

Technical companies can deliver relevant information to audiences and engage more prospects by using a mix of visual and written content, a …

Blog posts and articles are the most effective content marketing format for driving demand generation during the early stage of a buyer’s …

Virtual events based around live video and supplemented by written content will continue to command more of marketers’ budgets in 2021, in …

Organic search is the single most effective tactic for getting consumers to click through to content on webpages. In 2020, organic search …

Google has confirmed that the new subtopics ranking feature, which promises to deliver a wider gamut of relevant content to users in …

Blog posts and videos were among the top channels for customer engagement last year as brands in Asia spent more on digital …

Google recommends prioritising the creation of high-quality content to improve the indexing and ranking of your webpages, but before you begin to …

The visual content experience that is inherent to Instagram offers marketers a compelling opportunity to craft new and upcycled posts that can …

Google has confirmed that its new passage indexing in search has not yet gone live and is now likely to roll out …

Skills shortages are becoming a major problem for global businesses, as only a third claim that they have access to the talent, …

January is a time for new beginnings, but after a frenetic festive period, it also gives you an opportunity to take stock …

Heading into the new year, SEOs will be looking to try out new tactics and implement best practices for webpages to deliver …

Twitter has revealed more details about its plans to relaunch verified accounts in 2021, and it will include a new digital content …

Publishers will need to leverage new technology in 2021 to address “inefficient” processes that are leading to wasted spend on branded content. …

Social media management has played a major role in keeping content campaigns on track in 2020 as many leaders have admitted that …

Seven in 10 B2B marketers are planning to invest more in content creation in 2021, with blog posts, articles, videos and virtual …

Google has confirmed that the rollout for the latest broad core algorithm update is now “complete”, just two weeks after it revealed …

Influencer collaborations achieved their objectives in 2020, driving considerably more reach and impact during the year compared to 2019, according to a …

December has been a busy month for SEOs following the rollout of Google’s latest broad core algorithm update, which arrived on 3rd …

The new year is now just two weeks away and marketing departments will currently be busy preparing plans and campaigns for 2021, …

Consumers want to see high-quality and valuable content on product pages, according to a new joint study by Salsify, Kenshoo and Profitero …

Google has released its annual list of trending searches for the year, and it’s perhaps no surprise that ‘coronavirus’ was a popular …

Nine in 10 consumers want brands to publish more video content, and with the vast number of social platforms and other channels …

One of the main reasons why start-ups and small businesses create websites is to generate new leads and attract more customers cost-effectively …

Google has confirmed that a broad core algorithm update started rolling out late on Thursday (3rd December) and advised webmasters to take …

Two-thirds of healthcare marketers are producing more educational content “to guide consumers” on pandemic-related topics such as prevention and care, a new …

It is natural for companies that have achieved great success in domestic markets to look outward and consider increasing the scope and …

Content marketing will continue to provide ample return on investment and drive an uptick in key metrics when managed correctly in 2021, …

The vast majority of senior marketing executives say that their company’s performance in search is a “key indicator” of general business health, …

With the year drawing to a close, Google has shared more information and details about the slew of new search features it …

The vast majority of SEOs and marketers approach search engine optimisation with the best intentions, so you may not be familiar with …

When optimising content and webpages for SEO, you may not have considered how your stratagems could tie neatly into Google’s other search …

Financial advisors capable of sharing relevant content through the right digital channels are “better equipped” at generating new leads, engaging with clients, …

Blog posts and short articles are among the most widely used content marketing formats by manufacturing companies, according to a new study …

LinkedIn has emerged as a primary platform for B2B marketers, with 94% now using the employment-oriented site to publish content and 79% …

One of the main purposes of content marketing is to attract visitors to your website. When your content hits the right notes, …

Chief marketing officers should aim to liaise and collaborate with chief information officers to increase agility and drive profitability, according to a …

Google is considering displaying ‘visual indicators’ in search to highlight content that delivers a high-quality page experience and help users identify the …

Google confirmed this week that its Core Web Vitals will become a page experience ranking signal in search alongside other factors, including …

Kirsty | Purecontent
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