Kirsty

All the posts published.

As the leaves on the trees begin to crispen and fall around us, creating a beautiful landscape of deep oranges and golden …

The annual UN Climate Change Conference commenced on 31st October 2021 in Glasgow.   It once again brings the environmentally conscious and …

The rising popularity of e-commerce presents a time of great opportunity and great risk for many companies providing a product or service …

Recent reports once again spotlighted and sparked debate regarding Google’s content management ethics. A lawsuit, spearheaded by the State of Texas and …

As any content marketer knows, on-page SEO is perhaps one of the most powerful tools in your arsenal in terms of ensuring …

Microsoft and Yandex have announced a new website indexing initiative called IndexNow. IndexNow, which was launched on 18th October 2021, is a …

If there has been one media format that has surprised many media analysts with its rise over the last number of years, …

As any experienced content marketer knows all too well, at some point the well of creativity runs dry. Unfortunately, however, this also …

COVID-19, anti-racism movements, and Brexit featured prominently in international news during 2020. The Black Lives Matter and Stop Anti-Asian Hate movements cast …

Marketing professionals continuously emphasise that the success of content marketing depends on a definite connection with an intended audience. Recent reports detailed …

Although the last year has seen a veritable boom in the e-commerce and online shopping world, another surprising trend to have emerged …

Google recently issued search engine optimisation (SEO) guidelines to assist the designers and content marketers of e-commerce websites and advertising campaigns to …

In the ever-competitive world of e-commerce, standing out from your competitors has never been more challenging.   And if the reports of …

Top professionals in the industry continuously emphasise that no marketing campaign can attain success if it does not connect with and relate …

As the publishing industry comes to terms with the challenges presented by the digital age, paywalls have become an increasingly common feature …

Marketers often look at the different forms of marketing as separate elements functioning in isolated compartments.   All the various aspects and …

When it comes to marketing and promoting your company, much of the focus is on the physical look of the brand. However, …

Business-to-business (B2B) content marketing involves the creation and publishing of materials to promote brands, increase exposure and user traffic, and generate leads …

Although it is often the more technical side of digital and content marketing that draws our attention, it can often be the …

Content marketers often confuse public relations (PR) with content marketing – a dubiety that muddles the lines between these two industry-related fields. …

Whether you have been running an e-commerce business for years or are just bringing your business online for the first time, digital …

Recently, several articles explored the effects of changes made by search engines when analysing and listing search engine result pages (SERPs). Google, …

One of the greatest challenges facing digital marketers is staying on top of the technological and consumer trends that drive change in …

Tough deadlines, fresh spins on repetitive concepts, and delivering content that rates high in search engine result pages (SERPs) underpin a large …

For many small business owners, giving up complete control of the day-to-day operation of the business can often be a difficult, if …

If you want to be at the top of the pile in the search engine rankings, it is vital to have a …

Prominent online traders such as Amazon, Etsy, eBay and Wayfair experienced price drops and less consumer traffic during the end of July …

If you have worked in the online or digital marketing world for any length of time, at some point in your career, …

Most marketing professionals are familiar with Scott Brinker’s marketing technology landscape slide.   Commonly known as the Martech 5000, this slide initially …

Defined as the perception that your company – i.e. your ‘brand’ – can be trusted to deliver what it promises, brand credibility …

Corporate social responsibility (CSR) is an integral part of present-time management approaches. The United Nations Industrial Development Organisation (UNIDO) defines CSR as …

Although we tend to think of them as phrases or words that simply get plugged into our search engine of choice without …

The latest gossip, breaking news and trends all vie for attention on social media platforms. This virtual innovation emerged in 1996 and …

Anyone who is looking to bring a product or business to market is all too aware that market research is essential to …

Google, in a recently published episode of its Search Off the Record podcast, discussed the ranking of search results and the identification …

One of the most notable commercial trends in 2020-2021 has been the rise of e-commerce, and although the shift in consumer trends …

Google recently announced several updates affecting digital marketers and businesses.   Two of these changes entail the elimination of broad match modifiers …

Although much of the focus in the content creation world tends to be placed on creating captivating front-page content that will grab …

The adverse effects of COVID-19 on industries and economies remain a cumbersome discussion point. Historically, 2020 will always be labelled as the …

As we have previously covered numerous times on this blog, one of the most important elements of an effective SEO strategy is …

Search engine optimisation (SEO) is the foundation of digitised marketing initiatives. Statistics have revealed that user searches constitute approximately 50% of website …

There are perhaps few words that strike fear into the eyes and ears of website and online business owners to quite the …

Marketing is a tough, deadline-driven industry reliant on gaining and retaining clients. The competition in this industry is fierce, and even before …

As we have discussed on this blog before, one of the key metrics that Google’s search engine optimisation algorithms take into account …

Google, according to Statista data, is undoubtedly the most used and popular search engine in the world. As of February 2021, Google …

The COVID-19 pandemic has redefined almost every tier of social and business life. Isolation, masks, social distancing, and expressed and unexpressed fears …

One of the most interesting – and arguably the funniest – aspects of pop culture today is the ‘generation war’ that seems to have broken out …

Google launched its long-anticipated structured data testing tool in May 2021, more than a year after it dropped the curtain on its …

The rationales for deciding to hire a digital marketing or content marketing agency are fairly self-evident these days.    Some of these …

Keywords and phrases underpin search engine optimisation (SEO) and digital marketing strategies.    Google and Microsoft are recognised as two of the …

Although SEO is a field that is constantly in flux, with even subtle changes to the Google search engine algorithms creating chaos …

Any consumer or customer–reliant company recognises the importance of marketing.  However, it is often challenging to prove the impact of marketing in tangibles such as …

Much of the focus in content writing advice these days seems to be on the importance of a punchy opening to captivate the reader’s attention and encourage them …

In the ever–changing world of SEO, it might seem as though there are few things that have remained a constant feature over the years. …

A chosen search phrase and a few clicks of the mouse eclipse the need for traditional advertising.    Print media marketing, such as …

High business rates, squeezed incomes and the birth of the ‘experience economy’ have all played their part in the demise of the high street, …

Although it might seem somewhat counterintuitive, the power of the written word has become all the more notable in the age of artificial intelligence …

Instagram has announced that a new draft option will be added to the Stories format so that creators can come up with …

There is a great deal of advice about optimising written content for search, but finding similar information for video is more difficult. That’s why Google …

Seven in 10 marketers are planning to leverage artificial intelligence (AI), automation, and other forms of cutting–edge tech to improve the efficiency of their content marketing …

This Easter you could be in the chance of winning £500 worth of content! PLUS a luxury Hotel Chocolate Eater Hamper… To …

Webpages that are ‘informational’ in nature and optimised for mobile are the most likely to receive a Core Web Vitals ranking boost, …

After a year of remote working and major internal changes for businesses in Western countries, Google has revealed the four trends or …

With two-thirds of marketers anticipating greater investment in ‘website enhancements’ in 2021, according to a new Content Marketing Institute (CMI) study, the …

Blog posts and short articles were used by 97% of tech marketers during the last 12 months, making written content the most …

Google has warned that some webpages may be flagged as duplicates if the URLs are too similar, due to the automated process …

Local SEO is a process that can be overlooked by businesses due to the hyper focus on traditional search strategies. Even if …

With the latest annual Shopper Experience Index from Bazaarvoice revealing a rise in “social commerce” and a reliance from consumers on digital …

Brands have been advised to use “rich, visual content” to engage with a growing number of UK consumers who are eager to …

SEOs and marketers will now be able to see where a searcher found a local listing, after Google added a new performance …

Just like Google’s algorithm and search rankings, SEO is an ever-changing and evolving process that requires you to incorporate new tech and …

Blog posts are a fundamental part of every content marketing strategy as they are affordable, perfect for SEO, and can be tailored …

Working from home during the pandemic has led to a new condition called ‘Zoom fatigue’, where employees are finding it difficult to …

Chief marketing officers (CMOs) expect to prioritise investment in content marketing and organic search in 2021 as many look to pivot to …

The great thing about a content marketing strategy is that it can always be iterated on and improved. Even if you have …

Google recently stated that removing comments from blog posts can have an adverse impact on rankings, as the search giant’s algorithm can …

Shorter news articles and blogs can be just as relevant and valuable for readers as long-form content, according to Google’s SEO expert …

With Google’s confirmation last Friday that passage indexing is finally rolling out to search results, webmasters and SEOs will be eagerly analysing …

Google has confirmed that its new passage ranking is now live in search results in US English and will be rolling out …

Removing comments from blog posts and other pages on a website could negatively impact search rankings, according to Google’s SEO expert John …

A recent study by SEMrush found that 90% of marketers are producing blog posts, making the format the most widely deployed in …

More than a third of marketing leaders say that they have adapted their content output to “reflect the economic climate” in a …

Google has revealed that websites must meet all three Core Web Vitals (CWV) benchmarks to get a ranking boost when the new page …

Google updates its search algorithm regularly, so it’s inevitable that your rankings will change over time, even if you are implementing SEO best practices …

Video will be a top priority for marketers in 2021 according to new research from Wyzowl, but many will have to wrestle with …

The number of people working exclusively from home has soared during the last year amid the restrictions put in place to combat …

Businesses have been advised to prepare for Google’s Core Web Vitals right “now” after a new study found that a third of marketers either …

Two-thirds of marketing leaders are planning to increase investment in content creation and other processes in 2021 in order to drive growth, according …

When trying to determine the success of your content marketing campaigns, it is likely that you have tried to keep track of …

Google said that it wants search results on mobile to “shine” after unveiling a newly designed format that will make it easier …

A new report released this week by Socialbakers found that ad spend on social media platforms soared by 50% globally during the …

Getting content marketing strategies just right for the year ahead can be challenging, so it is always helpful to look at what …

Technical companies can deliver relevant information to audiences and engage more prospects by using a mix of visual and written content, a …

Blog posts and articles are the most effective content marketing format for driving demand generation during the early stage of a buyer’s …

Virtual events based around live video and supplemented by written content will continue to command more of marketers’ budgets in 2021, in …

Organic search is the single most effective tactic for getting consumers to click through to content on webpages. In 2020, organic search …

Google has confirmed that the new subtopics ranking feature, which promises to deliver a wider gamut of relevant content to users in …

Blog posts and videos were among the top channels for customer engagement last year as brands in Asia spent more on digital …

Google recommends prioritising the creation of high-quality content to improve the indexing and ranking of your webpages, but before you begin to …

The visual content experience that is inherent to Instagram offers marketers a compelling opportunity to craft new and upcycled posts that can …

Google has confirmed that its new passage indexing in search has not yet gone live and is now likely to roll out …

Skills shortages are becoming a major problem for global businesses, as only a third claim that they have access to the talent, …

January is a time for new beginnings, but after a frenetic festive period, it also gives you an opportunity to take stock …

Heading into the new year, SEOs will be looking to try out new tactics and implement best practices for webpages to deliver …

Twitter has revealed more details about its plans to relaunch verified accounts in 2021, and it will include a new digital content …

Publishers will need to leverage new technology in 2021 to address “inefficient” processes that are leading to wasted spend on branded content. …

Social media management has played a major role in keeping content campaigns on track in 2020 as many leaders have admitted that …

Seven in 10 B2B marketers are planning to invest more in content creation in 2021, with blog posts, articles, videos and virtual …

Google has confirmed that the rollout for the latest broad core algorithm update is now “complete”, just two weeks after it revealed …

Influencer collaborations achieved their objectives in 2020, driving considerably more reach and impact during the year compared to 2019, according to a …

December has been a busy month for SEOs following the rollout of Google’s latest broad core algorithm update, which arrived on 3rd …

The new year is now just two weeks away and marketing departments will currently be busy preparing plans and campaigns for 2021, …

Consumers want to see high-quality and valuable content on product pages, according to a new joint study by Salsify, Kenshoo and Profitero …

Google has released its annual list of trending searches for the year, and it’s perhaps no surprise that ‘coronavirus’ was a popular …

Nine in 10 consumers want brands to publish more video content, and with the vast number of social platforms and other channels …

One of the main reasons why start-ups and small businesses create websites is to generate new leads and attract more customers cost-effectively …

Google has confirmed that a broad core algorithm update started rolling out late on Thursday (3rd December) and advised webmasters to take …

Two-thirds of healthcare marketers are producing more educational content “to guide consumers” on pandemic-related topics such as prevention and care, a new …

It is natural for companies that have achieved great success in domestic markets to look outward and consider increasing the scope and …

Content marketing will continue to provide ample return on investment and drive an uptick in key metrics when managed correctly in 2021, …

The vast majority of senior marketing executives say that their company’s performance in search is a “key indicator” of general business health, …

With the year drawing to a close, Google has shared more information and details about the slew of new search features it …

The vast majority of SEOs and marketers approach search engine optimisation with the best intentions, so you may not be familiar with …

When optimising content and webpages for SEO, you may not have considered how your stratagems could tie neatly into Google’s other search …

Financial advisors capable of sharing relevant content through the right digital channels are “better equipped” at generating new leads, engaging with clients, …

Blog posts and short articles are among the most widely used content marketing formats by manufacturing companies, according to a new study …

LinkedIn has emerged as a primary platform for B2B marketers, with 94% now using the employment-oriented site to publish content and 79% …

One of the main purposes of content marketing is to attract visitors to your website. When your content hits the right notes, …

Chief marketing officers should aim to liaise and collaborate with chief information officers to increase agility and drive profitability, according to a …

Google is considering displaying ‘visual indicators’ in search to highlight content that delivers a high-quality page experience and help users identify the …

Google confirmed this week that its Core Web Vitals will become a page experience ranking signal in search alongside other factors, including …

Kirsty | Purecontent
slot online situs judi online terpercaya
situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan